The roots of Vox Media -- home to digital media brands like SB Nation, The Verge and Eater -- has its roots in an era when the website was the disruptive force in publishing.

It’s a different time now compared to when SportsBlogs came into existence in 2005. These days publishers like BuzzFeed and Vox itself reach far more people on platforms than on their own sites. That presents a company like Vox, which long prided itself on a proprietary tech platform for managing multiple large properties.