VUX World

Voice shopping on Alexa and Google Assistant smart speakers is a $2bn market today, and is forecast to explode. I've wrote about the potential of voice shopping for the Harvard Business Review last year, but things are starting to pick up.

According Amazon's Patrick Gauthier, 20% of Americans are ready for voice shopping now, and 39% of all Americans will complete some part of their purchase journey via voice by 2022.

And while it might not generate a huge percentage of sales today, the learnings that you'll gather through observing and collecting data on how customers are interacting with your brand, will be worth its weight in gold when the volcano erupts. 

Presented by Sparks

Sparks is a new podcast player app that lets you learn and retain knowledge while you listen.

The Sparks team are looking for people just like you: podcast listeners who're also innovative early adopters of new tech, to try the beta app and provide feedback.

Try it now at sparksapp.io/vux

Introducing Shilp Agarwal, CEO, Blutag

Our guest today is Shilp Agarwal, serial entrepreneur and co-founder of Blutag, the voice shopping platform making it possible for retailers to sell on Alexa and Google Assistant with ease. 

Shilp talks us through how he sees the voice shopping landscape today, how it's changed over the last two years, and why it's going to explode in the next 18 months.

Some highlights for retailers considering Alexa for voice shopping

Selling via Alexa skills can have an ROI and offer some key learnings. Fresh Direct increased its shopping cart size by 12% with its Alexa skill, powered by Blutag.

But the ROI is about more than sales. You can get ahead of your competition by excelling in customer experience, offering voice options at different stages of the customer journey. From product research and consideration, through ordering and delivery tracking, right through to post-sales.

And you don't need to be all things to all people straight away. Instead, try focusing on smaller parts of the shopping experience that'll help you get moving quickly, offer some value immediately and learn from your users. Things like repeat purchases or delivery checking are ideal.

One thing is for sure, voice shopping is on the horizon and getting ahead now will put you in a great position.

Links

Visit blu.ai 

Hosted on Acast. See acast.com/privacy for more information.

Voice shopping on Alexa and Google Assistant smart speakers is a $2bn market today, and is forecast to explode. I've wrote about the potential of voice shopping for the Harvard Business Review last year, but things are starting to pick up.

According Amazon's Patrick Gauthier, 20% of Americans are ready for voice shopping now, and 39% of all Americans will complete some part of their purchase journey via voice by 2022.

And while it might not generate a huge percentage of sales today, the learnings that you'll gather through observing and collecting data on how customers are interacting with your brand, will be worth its weight in gold when the volcano erupts. 

Presented by Sparks

Sparks is a new podcast player app that lets you learn and retain knowledge while you listen.

The Sparks team are looking for people just like you: podcast listeners who're also innovative early adopters of new tech, to try the beta app and provide feedback.

Try it now at sparksapp.io/vux

Introducing Shilp Agarwal, CEO, Blutag

Our guest today is Shilp Agarwal, serial entrepreneur and co-founder of Blutag, the voice shopping platform making it possible for retailers to sell on Alexa and Google Assistant with ease. 

Shilp talks us through how he sees the voice shopping landscape today, how it's changed over the last two years, and why it's going to explode in the next 18 months.

Some highlights for retailers considering Alexa for voice shopping

Selling via Alexa skills can have an ROI and offer some key learnings. Fresh Direct increased its shopping cart size by 12% with its Alexa skill, powered by Blutag.

But the ROI is about more than sales. You can get ahead of your competition by excelling in customer experience, offering voice options at different stages of the customer journey. From product research and consideration, through ordering and delivery tracking, right through to post-sales.

And you don't need to be all things to all people straight away. Instead, try focusing on smaller parts of the shopping experience that'll help you get moving quickly, offer some value immediately and learn from your users. Things like repeat purchases or delivery checking are ideal.

One thing is for sure, voice shopping is on the horizon and getting ahead now will put you in a great position.

Links

Visit blu.ai 

Hosted on Acast. See acast.com/privacy for more information.

Corona virus hits voice as Google removes coronavirus actions, Spotify looks like it's releasing a voice assistant and Jovo lets you build voice assistants everywhere.

Presented by Sparks

Sparks is a new podcast player app that lets you learn and retain knowledge while you listen.

The Sparks team are looking for people just like you: podcast listeners who're also innovative early adopters of new tech, to try the beta app and provide feedback.

Try it now at sparksapp.io/vux

Stories discussed in this episode

Google reject corona virus action

Spotify might be releasing a voice assistant

Jovo v3, build voice assistants and deploy them everywhere

Jovo Linkedin vlog 

Google Read It

Google Read It Linkedin vlog

Alexa, the OS

Live broadcasting on Alexa with the Food Network

The end of Alexa Skills?

 

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The Food Network aims to the be Peloton of cooking with live video broadcasting on Alexa. Director of Technology and Emerging Platforms at Discovery Inc., Tim McElreath, joins us to share how.

Presented by Sparks

Sparks is a new podcast player app that lets you learn and retain knowledge while you listen.

The Sparks team are looking for people just like you: podcast listeners who're also innovative early adopters of new tech, to try the beta app and provide feedback.

Try it now at sparksapp.io/vux

Live video broadcasting on Alexa

The Food Network are working closely with Amazon to build out features for live video broadcasting on Echo Show devices and aims to be the Peloton of cooking.

Tim McElreath shares the story of what the Food Network is up to and how they see voice assistants such as Amazon Alexa shaping the future of engagement and content distribution in future. 

Through the Food Network app, you can pay a subscription to access premium content such as in-app live interactive cooking shows. This is what Tim is bringing to Alexa. Live cooking demonstrations with the ability for the audience to ask questions to Alexa and have those questions fed through to the presenter to be answered live.

We also discuss the process of making live broadcasting happen and how it's being built as first party functionality. That means that the Food Network aren't building a skill for this. Instead, they're sending a feed and metadata to Amazon for Alexa to distribute it directly. Is this a sign of the future? Moving away from skills and towards feeding Alexa content with metadata directly?

The Food Network aims to own the kitchen and Alexa is a big part of that. This episode will show you how Tim and his team are pursuing such goals and will have you thinking about how you can do the same.

Links

Try the Food Network skill (US only)

Connect with Tim on Twitter

 

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Jon Bloom, Senior Conversation Designer at Google, joins us to share what a conversation designer does at Google, as well as some conversation design techniques used at Google, such as 'grounding strategies'. 

Presented by Sparks

Sparks is a new podcast player app that lets you learn and retain knowledge while you listen.

The Sparks team are looking for people just like you: podcast listeners who're also innovative early adopters of new tech, to try the beta app and provide feedback.

Try it now at sparksapp.io/vux

Conversation design and grounding strategies

Conversation design is one of the core skillsets required to create engaging and effective voice and conversational experiences. UX Mag recently wrote about how the role of conversation designer will be one of the fastest growing UX roles in 2020.

But what exactly is conversation design? And what does a conversation designer actually do?

This week, we're joined by Jon Bloom, Senior Conversation Designer at Google to find out.

We discuss the role, what's involved, Jon's prior experience, the resurgence of enthusiasm in the voice community, as well as some conversation design techniques you can use to start creating engaging conversational experiences.

Conversation design techniques

One of the highlights of the conversation is Jon's take on errors.

Within the conversation design community, most people talk about 'error recovery', which is recovering from situations in a conversation where things go wrong. For example, if a user asks for a pizza, and the system says 'what flavour', what happens when the user says a flavour that the system doesn't have? Or if the system mishears the user?

Recovering from these situations is typically known as 'error recover', but Jon's perspective is different and refreshing.

Jon mentioned that within all conversations, there are no such thing as errors. There is simply 'grounding'.

Grounding includes anything and everything the two people do within a natural conversation in order to ensure understanding.

For example, if a user asks for a hotel room for Tuesday, the system might confirm with 'Here's the rooms I found for Tuesday'. Confirming that it heard Tuesday is a form of grounding.

In the pizza example, where the user asks for a flavour the system doesn't have, the system might respond with 'I'm sorry, we don't have Hawaiian, but we do have farmhouse'.

These aren't 'errors', they're natural parts of human conversations and the things we do to ensure both parties are on the same page.

We get into some great detail on this with Jon, as well as plenty more conversation design techniques.

About Jon Bloom

Jon is a veteran in the conversation design space, with decades of experience working in speech recognition systems, conversational UX and natural language-based human-computer interaction.

He created the interface design process for the well renowned dictation system Dragon Dictation by Dragon Systems, before moving to SpeechWorks (acquired by Nuance) to work on conversation design for IVR phone systems and in-car speech recognition systems.

Jon then worked at Synchronoss Technologies working on analysing and improving speech recognition systems for IVR phone systems, then moved back to Nuance as a Senior User Interface Manager.

Jon currently works predominantly on the Google Assistant and is responsible for making interactions and experiences on Google Assistant as intuitive and as user friendly as possible.

Links

Follow Jon on Twitter

Designing Voice User Interfaces by Cathy Pearl

Voice User Interface Design by James Giangola

Google's conversation design guidelines

Google's 'error' recovery guidelines (The irony isn't lost on me that Google has called this 'errors', rather than 'grounding'. Although this does include genuine system errors such as speech recognition issues)

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Maaike Coppens returns to share how you can go from zero to hero in one voice design sprint. From nothing at the beginning to a a validated use case and prototype at the end, with fun in the middle. 

Presented by Readspeaker

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

Whether you're needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.

They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.

If you're in the market for any form of TTS technology, check out Readspeaker today.

In this episode

You can't design conversations without having them. This is Maaike's core message, and it's true. That's why the voice design sprint was born. 

Taken from the core principles behind the book, Sprint, by Google's Jake Knapp, and the Google voice sprint methodology, Maaike has adapted and created a version of the design sprint that's perfect for voice. 

Everyone speaks differently and approaches a conversation from a different starting point. The art of conversation design is to create an experience that works for all and is personalised where it needs to be. 

However, sometimes we're limited by the technology we're working with. 

For people who're new to conversation design or voice design, it's often thought that conversations with voice assistants just happen and that the sky is the limit. You know, because the 'AI' will handle everything. 

In reality, that's not the case and there's a certain amount of education and grounding required to show the limitations of the technology and what a realistic conversation looks like. 

Enter the voice design sprint

Through a series of 'serious games' and interactive exercises, that's exactly what this voice design sprint does. 

In this episode, Maaike takes us through the voice design sprint workshop format and runs through the exercises so that you can try them in your own voice design sprints.

Links

Join Maaike on LinkedIn

Maaike's website

Design sprint website

Sprint by Jake Knapp

The Google Voice Design Sprint

Transcreating voice experiences with Maaike Coppens

Grice's Maxims

Hosted on Acast. See acast.com/privacy for more information.

Maaike Coppens returns to share how you can go from zero to hero in one voice design sprint. From nothing at the beginning to a a validated use case and prototype at the end, with fun in the middle. 

Presented by Readspeaker

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

Whether you're needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.

They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.

If you're in the market for any form of TTS technology, check out Readspeaker today.

In this episode

You can't design conversations without having them. This is Maaike's core message, and it's true. That's why the voice design sprint was born. 

Taken from the core principles behind the book, Sprint, by Google's Jake Knapp, and the Google voice sprint methodology, Maaike has adapted and created a version of the design sprint that's perfect for voice. 

Everyone speaks differently and approaches a conversation from a different starting point. The art of conversation design is to create an experience that works for all and is personalised where it needs to be. 

However, sometimes we're limited by the technology we're working with. 

For people who're new to conversation design or voice design, it's often thought that conversations with voice assistants just happen and that the sky is the limit. You know, because the 'AI' will handle everything. 

In reality, that's not the case and there's a certain amount of education and grounding required to show the limitations of the technology and what a realistic conversation looks like. 

Enter the voice design sprint

Through a series of 'serious games' and interactive exercises, that's exactly what this voice design sprint does. 

In this episode, Maaike takes us through the voice design sprint workshop format and runs through the exercises so that you can try them in your own voice design sprints.

Links

Join Maaike on LinkedIn

Maaike's website

Design sprint website

Sprint by Jake Knapp

The Google Voice Design Sprint

Transcreating voice experiences with Maaike Coppens

Grice's Maxims

Hosted on Acast. See acast.com/privacy for more information.

VaynerMedia are one of the leading global digital agencies. Director of Innovation at VaynerSmart, Claire Mitchell, joins us to share how VaynerMedia approach voice, as well as sharing some insights on situational design and sound design.

Listen on:

Apple podcasts | Spotify | YouTube | Overcast | CastBox | Spreaker | TuneIn | Breaker | Stitcher | PlayerFM | iHeartRadio

Presented by Readspeaker

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

Whether you're needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.

They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.

If you're in the market for any form of TTS technology, check out Readspeaker today.

In this episode

What is situational design? What does it mean for the creation of your voice application? Claire Mitchell of VaynerMedia joins us in this episode to find out.

In this episode, we take deep dive into situational design and how you can apply it to your voice first applications, Alexa skills or Google Assistant actions.

Claire also has a passion for sound design and identifies this as an area of focus for voice in 2020. We speak to Claire about how VaynerMedia have used effective sound design to improve VUX and Claire also shares some examples of use cases and applications where sound design is being used to great effect.

We also have a general chat about voice at VaynerMedia and Claire's experience in voice technology and smart home VUI overall.

Links

Join Claire on Linkedin

Situational design

The Audible Past

Bloomberg Sonificiation

The Structure of Scientific Revolutions

Fritz Kahn

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Ben McCulloch shares his take on why intonation and emotion is imperative in creating high quality and trust-building voice experiences.

Presented by Readspeaker

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

Whether you're needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.

They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.

If you're in the market for any form of TTS technology, check out Readspeaker today.

In this episode

Have you ever met someone who sounds confident? What does confidence sound like?

What about fear? Excitement? Sadness?

Believe it or not, we can detect emotion in people's voices. We can also detect personality types. Imagine the bullish salesperson or the strict teacher or the mad scientist. You can probably imagine what these personalities sound like.

Every person has a way of speaking, even if they say the exact same words. And the exact same words can be said differently in order to change the meaning of them.

Take this famous line from the US TV hit show, Friends:

Joey stars in a terrible play, but gets given an agent's card after his performance. Joey says "It's an agent. Maybe they want to sign me."

Thinking the play was terrible, Phoebe responds "Based on this play?"

Realising she's hurting Joey's feelings, she turns it around with a positive "Based on this play!!"

Same words, different intonation, different meaning.

The intonation and emotion in our voices also help us establish a rapport with others and build relationships.

Voice assistants, right now, don't have the same intonation as humans do.

Now, that's changing, of course. With things like Alexa's newsreader voice and technologies like ReadSpeaker, Lyrebird, Resemble.ai and Voice Surfer, we're getting closer to human fidelity.

But we're not quite close enough, according to today's guest, Ben McCulloch.

Ben is an audio engineer and sound designer who's worked across TV and video creating sound scapes and putting audio to video for many years. He has extensive experience in dialogue editing and is the perfect person to shine a light on the importance of intonation and emotion in human speech.

In this episode, Ben highlights the importance of intonation and emotion in building trust with uses and in providing high quality experiences. He shares some examples of the impact this can have, guidance on when to use Text-to-Speech voices and insights on the current state of play as far as synthetic voices are concerned.

Links

Conch Design

Join Ben on LinkedIn

Watch I know that voice by Kevin Conroy, Jim Cummings, John DiMaggio and Lawrence Shapiro (Director)

The Human Voice: How This Extraordinary Instrument Reveals Essential Clues About Who We Are by Anne Karpf

Scoring voice experiences with Joel Beckerman

Barack Obama Lyrebird fake voice

Hosted on Acast. See acast.com/privacy for more information.

Ben McCulloch shares his take on why intonation and emotion is imperative in creating high quality and trust-building voice experiences.

Presented by Readspeaker

Readspeaker is a pioneering voice technology company that provides lifelike Text to Speech (TTS) services.

Whether you're needing a TTS voice for your IVR system, voice application, automobile, robot, public service announcement system, website or anywhere else, Readspeaker have you covered.

They've been in the TTS game for over 20 years and have in-depth knowledge and experience in AI and Deep Neural Networks, which they put to work in creating custom TTS voices for the world's biggest brands.

If you're in the market for any form of TTS technology, check out Readspeaker today.

In this episode

Have you ever met someone who sounds confident? What does confidence sound like?

What about fear? Excitement? Sadness?

Believe it or not, we can detect emotion in people's voices. We can also detect personality types. Imagine the bullish salesperson or the strict teacher or the mad scientist. You can probably imagine what these personalities sound like.

Every person has a way of speaking, even if they say the exact same words. And the exact same words can be said differently in order to change the meaning of them.

Take this famous line from the US TV hit show, Friends:

Joey stars in a terrible play, but gets given an agent's card after his performance. Joey says "It's an agent. Maybe they want to sign me."

Thinking the play was terrible, Phoebe responds "Based on this play?"

Realising she's hurting Joey's feelings, she turns it around with a positive "Based on this play!!"

Same words, different intonation, different meaning.

The intonation and emotion in our voices also help us establish a rapport with others and build relationships.

Voice assistants, right now, don't have the same intonation as humans do.

Now, that's changing, of course. With things like Alexa's newsreader voice and technologies like ReadSpeaker, Lyrebird, Resemble.ai and Voice Surfer, we're getting closer to human fidelity.

But we're not quite close enough, according to today's guest, Ben McCulloch.

Ben is an audio engineer and sound designer who's worked across TV and video creating sound scapes and putting audio to video for many years. He has extensive experience in dialogue editing and is the perfect person to shine a light on the importance of intonation and emotion in human speech.

In this episode, Ben highlights the importance of intonation and emotion in building trust with uses and in providing high quality experiences. He shares some examples of the impact this can have, guidance on when to use Text-to-Speech voices and insights on the current state of play as far as synthetic voices are concerned.

Links

Conch Design

Join Ben on LinkedIn

Watch I know that voice by Kevin Conroy, Jim Cummings, John DiMaggio and Lawrence Shapiro (Director)

The Human Voice: How This Extraordinary Instrument Reveals Essential Clues About Who We Are by Anne Karpf

Scoring voice experiences with Joel Beckerman

Barack Obama Lyrebird fake voice

Hosted on Acast. See acast.com/privacy for more information.