You don’t have to be an author or would-be author to profit from the reputation-building insights our guest, W. Terry Whalin, shares on this week’s episode.

Among executives in the book publishing industry, Terry is a rock star.

He alone has written more than 60 mainstream books, including a popular biography of Billy Graham. 

Among Terry’s most popular books is 10 Publishing Myths: Insights Every Author Needs to Succeed.

Currently, Terry serves as acquisitions editor for Morgan James Publishing — a hybrid book publishing house — signing business owners and entrepreneurs as authors and coaching them. Founded in 2003, Morgan James became the first publisher to blend the strength, credibility, and distribution of traditional publishing with the flexibility, author involvement, and time to market of self-publishing.

When it comes to the publishing industry, Terry has seen it all.

This week, he shares the naked truths — good and bad — that all would-be authors must know before they sit down at their keyboards in pursuit of publishing profits and glory.

Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart.

Photo: W. Terry Whalin, Morgan James Publishing Posted: January 13, 2025 Monday Morning Run Time: 48:21 Episode: 13.31

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• Insights for Authors, Would-Be Authors, and Readers from Bard Press’s Todd Sattersten

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• How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace

Schedule your free 30-minute reputation consultation with Monday Morning Radio founding host Dean Rotbart. https://tinyurl.com/ReputationToolChest