Company core values are non-negotiable.

A MUST-HAVE.

And a couple of nice sounding words featuring in your business plan won’t do!

That’s because company core values are the backbone of your business.

When you articulate them AND live by them, they will affect ...

• your goals
• your decisions
• company culture
• staff loyalty
• customer loyalty
• the bottom-line

So HOW do you articulate your values?

As simple as it sounds, coming up with a handful of core values for your business isn’t that straightforward.

BUT I HAVE A WAY OF DEALING WITH IT!

Listen to this episode about Authenticity In Business: www.sandrajulian.co/authenticity-in-business 

Need Some Help With That?

Defining your company core values is one of the processes we work through in my “Being Boss” Programme.

It’s a 3 or 6 month One-On-One Coaching And Mentoring Programme that puts it all together. It equips you with the tools, mindset, and actionable steps needed to turn your big goals into tangible, jaw-dropping results.

Head on over to www.sandrajulian.co/coaching to find out more. If this calls out to you, BOOK A CALL to find out if we could work together. 

WE HAVE EPISODE 100 COMING UP!

It’s something I’m secretly quite proud of. So I think we should celebra

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You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Most new service providers set the prices of their services based on ...

✔️ the minimum viable product
✔️ the competition

In layman’s terms, they basically cover their cost plus a tiny bit extra. Also, it’s below the competition’s price point.

BUT... this pricing strategy for service business comes with A MASSIVE PROBLEM.

Because the clients you will attract are the ones who chase the lowest price possible rather than the ones who appreciate the value you bring.

Moving away from an hourly rate comes with its own set of challenges.

So,...
How do you price your services so you hit the sweet spot that

👉 maximises your revenue
👉 delivers exceptional value to your clients? (replace bullet points with pointing fingers)

Let’s talk about pricing strategy!

Do You Want Some Help With That?

As you continue to refine your ideal pricing strategy and messaging, don't hesitate to seek expert advice and leverage the resources that are available, like this podcast.

You don't have to navigate this journey alone, reach out a book a call with me. www.sandrajulian.co/bookacall 

Listen to Episode 91 about pricing models: www.sandrajulian.co/how-to-set-the-right-price

100 Is Looming!

We are knocking on the door of 100 episodes. I can't believe it!

So I want to ask you ... as a regular listener of the podcast, how would you like to celebrate the milestone? Send me a message with your suggestions here 

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Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
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Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Compared to a few decades ago, consumer trust is low. Very low.

Customer loyalty is equally up for grabs. 😭

For businesses (like YOU!) who genuinely want to distance themselves from the landscape of tricksters, dodgers and mild manipulators of truth, it’s hard to differentiate yourself.

BUT IT IS POSSIBLE!

And the answer is AUTHENTICITY.

See,...AUTHENTIC BUSINESSES INSPIRE AND PROSPER.

It’s a bold statement, but it’s very hard to argue with.

The question is... how do you create an authentic business?

I believe BRAND PROMISE and BRAND POSITION (or positioning) hold the key.

With the right approach to brand positioning and brand promise, they will help deliver authenticity in business.

As a result,...

• your business will stand out from the competition
• your customers will keep coming back

Can I Get Some Help With That?

As much as I would like to, I can’t give you a formula to create authenticity in business. Because it is such an individual path, you’re going to have to do the work and the miles to nail it down yourself.

HOWEVER, you don’t need to go it alone, feeling overwhelmed and second-guessing every step.

I can guide you during My Business Your Way Coaching Container "BEING BOSS".

It’s a 3 or 6 month coaching package empowering you to take your business to unprecedented heights. You’ll receive personalised guidance to create brand authenticity, focusing strongly on brand positioning and brand promise.

You can learn more or book a call here https://sandrajulian.co/coaching

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

In the highly competitive landscape of service-based businesses, it's crucial to have a steady stream of meaningful sales conversations.

Mastering the art of sales is not just about closing deals; It goes deeper than that.

Much deeper.

BECAUSE...

People don’t say YES unless they ...
✔️ feel a connection
✔️ think you understand their needs
✔️ feel like they are in the hands of an expert who will do the best job for them

Heck, you often can’t get people to talk to you on a first call unless they think you can provide these three! 😱

SO, ...HOW DO YOU HAVE A MORE MEANINGFUL SALES CONVERSATION (that is not all about you)?

With INCREASED SALES CONVERSIONS as a result! 🤔

The answer is 3 fold:
👉 Brand promise
👉 A signature offer
👉 A strong focus on your market

Need some help with that?

Now, simple as it may sound, improving the sales conversation through honing in on these 3 elements is not a one-and-done job.

So it helps to have support in getting clarity and remaining committed.

I CAN BE THAT PERSON FOR YOU. I ENCOURAGE YOU TO TAKE THAT FIRST STEP.

If you want to come and work with me to improve these areas of your business, then book a FREE 60-minute Scale Strategy Session.

I'll get you to complete a Scale Scan so we can pinpoint what's working and what's not. From there, we create a 3 step plan to set your business up for scalable growth. All this is FREE!

From there, if we decide we want to work together, I'll share with you what that looks like. If not, you walk away from our call with a step plan to implement yourself. There really is no way you can lose!

You can book your FREE call here www.sandrajulian.co/scale

If you have a question you’d like me to answer on

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Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

It’s hard to overestimate the importance of building a reputation in business.

Whether it’s a bunch of 5 star reviews on Google, or the hallway chat that happens between 2 colleagues, your reputation matters...A LOT.

👉 It can make or break your business.

👉 It can determine how fast or how much your business grows.

👉 When done well, it's a powerful tool that can help attract new customers without lifting a finger.

👉 You can charge a price that reflects the quality service you offer...Clients will pay without a moan, AND come back for more later down the track. (replace bullet points with pointing fingers)

I go as far as saying A STRONG REPUTATION IS YOUR MOST VALUABLE ASSET. Many successful business owners will agree.

So, pull up a chair and listen closely. (If you’re in the car, turn up the volume!)

YOU’RE ABOUT TO FIND OUT HOW TO WORK THE ULTIMATE MARKETING STRATEGY!

Need Some Help With This?

If you want to...

• build a strong reputation for your business
• improve your service package
• work on the consistency of the services you offer
• create an onboarding or offboarding procedure
• work towards value-based pricing
• or simply know something isn’t working and you have no idea where to start  

Then a FREE 60 Minute Strategy Session with me is exactly what’s needed. We’ll do a Scale Scan to see what is and is not working in your business. And from there we build a Growth Plan.

Book a FREE 60 Minute Strategy Session here www.sandrajulian.co/scale

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

• Website: 

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

At some stage, EVERY entrepreneur will find themselves at a crossroad where they are no longer okay with sacrificing...

• lifestyle
• family time
• mental health
• physical health
• time with friends
• holidays
• sleep
• hobbies 

...for their business.

Sure, they’re happy to put in the hard work, but too much of a good thing....

So does it mean work-life balance is an utopian quest for entrepreneurs? 🤔

No, it’s not!

Because...I know, WITH THE RIGHT STRATEGIES, YOU CAN ACHIEVE WORK-LIFE NIRVANA!

• Link to onboarding episode: www.sandrajulian.co/client-onboarding
• Link to focussed services episode: www.sandrajulian.co/benefits-of-specialisation-in-business 
  
  

Need a fresh pair of eyes to help you fine-tune your business and your business strategy to find the elusive work-life balance?

A good business coach has the experience, but more importantly, will do all the listening, extracting the information to help with unique strategies to achieve work-life balance for YOUR business and YOUR life.

🤔 Where are you now?

🤔 Where do you want to go?

🤔 How do you get your life and business to work together in synchronicity?

Book a FREE Scale Strategy Session so we can start building a Business Your Way! www.s

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Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

The idea that offering a wide range of services will make your business more appealing to potential clients is a common misconception. When in fact ... the opposite is true.

I’m not one to cause arguments, but ...

TODAY I’M GOING TO CHALLENGE SOME OF YOUR BELIEFS AROUND SPECIALISATION VS GENERALISATION.

Just think about it...

You need help with the social media for your agency. Who will you turn to for the best results?

A general do-it-all-but-the-kitchen-sink marketing business, or ...a social media specialist? 🤔

I know what I would choose!

SO LET’S TALK ABOUT WHY THE BENEFITS OF SPECIALISATION IN BUSINESS FAR OUTWAY THE DISADVANTAGES. ESPECIALLY WHEN YOU HAVE SCALABLE GROWTH ON YOUR WISH LIST

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

• Website: www.sandrajulian.co
• Instagram: www.instagram.com/sandrajulian.co
• Facebook: www.facebook.com/sandrajulian.co
• Pinterest: www.pinterest.com/sandrajulianco
• LinkedI

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Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

HOW DO YOU GET YOUR PRICING STRATEGY RIGHT?

If you expect me to tell you I have the magical formula . . . you‘re wrong!

BUT, I CAN GIVE YOU A ROADMAP TO FIGURE IT OUT YOURSELF.

Because nobody has a business exactly the same as yours!
And nobody knows your business like you do!

Let’s keep it at this:

👉 There are several things to consider if you want the answer to the right price question (Hint: self-worth is not one of them.)

👉 There are quite a few options to contemplate in the available buffet of pricing models.

The desired outcome at the end of this podcast?

THE PRICE IS RIGHT!  🏆

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

• Website: www.sandrajulian.co
• Instagram: www.instagram.com/sandrajulian.co
• Facebook: www.facebook.com/sandrajulian.co
• Pinterest: www.pinterest.com/sandrajulianco
• LinkedIn: 

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Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
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LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

On today's podcast, I’m not the one to ask the questions. I’m the one to answer them!

I speak to Rachel Reiter on her Brand Lover podcast. Apart from podcast host and business owner, Rachel is also a mum.

And like many female business owners, she’s in the thick of it.

Based on what I hear from business owners on the BYW podcast, you know what I’m talking about.

Me, ... I’VE BEEN THERE, DONE THAT.

My journey as a mum in business started over 20 years ago.

I learned many things along the journey. Often,... the hard way.

So, ...

WHAT WOULD THE OLDER ME TELL THE YOUNGER ME ABOUT BALANCING MOTHERHOOD AND ENTREPRENEURSHIP?

This is my story.... 

Check out Rachel’s podcast Brand Lover with Rachel Reiter https://www.rachelreiter.com/podcasts/brand-lover-with-rachel-reiter and on YouTube at https://www.youtube.com/channel/UCpZS5rxbS2Qn80w_3XbW_rA/featured

Connect with Rachel at:

www.rachelreiter.com

facebook.com/rachelreiterbrandmentor

instagram.com/rachelreiter_brandmentor/

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

• Website: www.sandrajulian.co
• Instagram: www.instagram.com/sandrajulian.co
• Facebook: 

Rate, Review, And Subscribe For More Business Wisdom!
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Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
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LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Going from doer to manager in your agency is not something you want to take lightly.

As a matter of fact, it’s a big deal and something you better prepare for.

Rachel Klaver and I know, because we have been there,... and went flat on our face!

But we got up and NOW KNOW BETTER.

And we're here to share our brutally honest advice with you!

So let’s talk about the challenges AND how to work your way through them when you make the transition from doer to leader.

8 Mistakes We Made... And How We Tackle It Now That We Know Better!

Of course, everybody’s situation is unique.

So, if you want a listening ear, a business coach who has done the miles, or a marketing strategist who has her sh*t sorted, we’re your gals!

We’d love to hear from you!

Connect with Rachel Klaver from Identify Marketing and Consulting Ltd

• Website: www.rachelklaver.com
• Email: [email protected]
• LinkedIn: www.LinkedIn.com/in/rachelklavercontentmarketingcoach
• Facebook: www.facebook.com/rachelklavercoach
• Instagram: www.instagram.com/rachel.klaver
• YouTube: https://www.youtube.com/@SandraJulian-Co 

If you have a question you’d like me to answer on the podcast? Write in with your question at 

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata 

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing