HOW DO YOU GET YOUR PRICING STRATEGY RIGHT?

If you expect me to tell you I have the magical formula . . . you‘re wrong!

BUT, I CAN GIVE YOU A ROADMAP TO FIGURE IT OUT YOURSELF.

Because nobody has a business exactly the same as yours!
And nobody knows your business like you do!

Let’s keep it at this:

👉 There are several things to consider if you want the answer to the right price question (Hint: self-worth is not one of them.)

👉 There are quite a few options to contemplate in the available buffet of pricing models.

The desired outcome at the end of this podcast?

THE PRICE IS RIGHT!  🏆

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

• Website: www.sandrajulian.co
• Instagram: www.instagram.com/sandrajulian.co
• Facebook: www.facebook.com/sandrajulian.co
• Pinterest: www.pinterest.com/sandrajul

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Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

On today's podcast, I’m not the one to ask the questions. I’m the one to answer them!

I speak to Rachel Reiter on her Brand Lover podcast. Apart from podcast host and business owner, Rachel is also a mum.

And like many female business owners, she’s in the thick of it.

Based on what I hear from business owners on the BYW podcast, you know what I’m talking about.

Me, ... I’VE BEEN THERE, DONE THAT.

My journey as a mum in business started over 20 years ago.

I learned many things along the journey. Often,... the hard way.

So, ...

WHAT WOULD THE OLDER ME TELL THE YOUNGER ME ABOUT BALANCING MOTHERHOOD AND ENTREPRENEURSHIP?

This is my story.... 

Check out Rachel’s podcast Brand Lover with Rachel Reiter https://www.rachelreiter.com/podcasts/brand-lover-with-rachel-reiter and on YouTube at https://www.youtube.com/channel/UCpZS5rxbS2Qn80w_3XbW_rA/featured

Connect with Rachel at:

www.rachelreiter.com

facebook.com/rachelreiterbrandmentor

instagram.com/rachelreiter_brandmentor/

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

• Website: www.sandrajulian.co
• Instagram: www.instagram.com/sandrajulian.co
• Facebook: 

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Going from doer to manager in your agency is not something you want to take lightly.

As a matter of fact, it’s a big deal and something you better prepare for.

Rachel Klaver and I know, because we have been there,... and went flat on our face!

But we got up and NOW KNOW BETTER.

And we're here to share our brutally honest advice with you!

So let’s talk about the challenges AND how to work your way through them when you make the transition from doer to leader.

8 Mistakes We Made... And How We Tackle It Now That We Know Better!

Of course, everybody’s situation is unique.

So, if you want a listening ear, a business coach who has done the miles, or a marketing strategist who has her sh*t sorted, we’re your gals!

We’d love to hear from you!

Connect with Rachel Klaver from Identify Marketing and Consulting Ltd

• Website: www.rachelklaver.com
• Email: [email protected]
• LinkedIn: www.LinkedIn.com/in/rachelklavercontentmarketingcoach
• Facebook: www.facebook.com/rachelklavercoach
• Instagram: www.instagram.com/rachel.klaver
• YouTube: https://www.youtube.com/@SandraJulian-Co 

If you have a question you’d like me to answer o

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Why does your service business need a sales funnel, when the leads flow in through word of mouth anyway? 🧐

Many would argue... you don’t.

And I used to be in that camp.

Now... I disagree!

WHY?

Because if any of these statements apply to you:

✔️  I want to be more intentional about my business.
✔️  I want to take on more clients, but I don’t have time.
✔️  I wish I could be the manager in my business, rather than the do-er.
✔️  I want to capture potential clients at each step of their journey.
✔️  Sometimes good prospects slip through the cracks. Such a shame!
✔️  I want to make sure the prospect and my business are the right fit for each other.
✔️  I want the process my clients go through to be reliable and repeatable.
✔️  I want my future clients to have a guaranteed great experience.
✔️  I don’t want to spend time reinventing the wheel.

YOU REALLY NEED A SALES FUNNEL!

And who doesn’t want these above things for their service business?

So, let me explain why a service business, more than any other business needs a sales funnel.

Need Help?

If your current sales strategy is to simply wait for referrals to come through the door, then I encourage you to book a call with me. I help service providers package up their expertise and build systems and processes that will take your business to the next level. Including their sales process. It will help you become...

✔️  More consistent
✔️  More time-efficient
✔️  More reliable
✔️  More profitable

https://sandrajulian.co/scale

If you have a question you’d like me to answer on the

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

We’ve done a good amount of covering on the topic of proposal writing.

But what about its prequel THE DREADED DISCOVERY CALL??? 😳

Unlike most people, I DON’T DREAD MAKING THESE CALLS!

How do I do that?

For starters, I do NOT have a cleverly plotted script I strictly adhere to.

Instead, the secret lies in...

👉 my focus

👉 my mindset

👉 my energy

👉 how I approach the conversation

The best of it all? My success rate is... HOW DOES 90% SOUND?

I know, I know...

You want to know the ins and outs.

Which is as easy as having a listen to this week’s podcast!

Keen To Learn More?

I hope this episode has given you some food for thought. You gained some insight into what you could do to improve your discovery calls. Or maybe I changed the way you think and feel about discovery calls. I call that a win!

But on the off-chance discovery calls are not featuring on your strategy plan (yet), I encourage you to BOOK A CALL WITH ME. https://sandrajulian.co/scale

I help service providers like you... 

✔️ package up your expertise

✔️ build a system to feed the sales engine

✔️ feel proud about what you’re doing

SO...Let’s cross the T’s and dot the I’s so we can get your business working to its full potential!

BUT ALSO...

To up your proposal game and to get your potential clients excited to work with you, my FREE IRRESISTIBLE PROPOSAL BLUEPRINT is the perfect place to start! (www.sandrajulian.co/proposalblueprint)

If you have a question you’d like me to answer on the podcast? Write in with your question at 

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Social media for service providers comes with its own challenges.

But if you are a non-digital native like me, it becomes extra intimidating.

• 🤔 Where do you start? 
• 🤔 Can you do it yourself? 
• 🤔 When can you expect results? 
• 🤔 Who do you hire to do your Social Media? 
• 🤔 And what are some common mistakes small business owners make with social media? 

You often hear me talk with confidence about topics that have to do with entrepreneurship and running a service-based business.

But not this one! 🤣

For this podcast, I contacted an expert:

Hanna Rauch, a New Zealand Social Media Strategist who specialises in solutions for service-based business.

I asked her all the questions.

FOR YOU AND FOR ME!

Connect With Hanna Rauch

If, like me, you’re set on getting a social media strategy for your service business in place, Hanna is your gal!

Depending on your needs, Hanna offers:

• One Off Strategy Coaching Sessions, where you will talk about a specific aspect of a social media strategy for your business. These sessions are great if you already know what you're struggling with.
• A Strategy Deep Dive, which is a comprehensive audit. You will work together on identifying the bottlenecks. This will take two weeks to a month.
• Consulting, where you have Hannah basically in your back pocket. You can ask her for feedback on anything that has to do with social media and content.

And as you would assume, you can find Hannah on most social media platforms.      

Email: [email protected]

Website: www.hannarauch.com

Instagram: 

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

It may seem strange to talk about selling a service-based business as a business coach, but Sarah Davies from Sweet Spot Business Coaching points out it’s one of the many ways she helps her clients.

To be fair, it’s just another stage of business ownership many of us go through when you think of it.

But it’s a notoriously hard one to pull off successfully!

BECAUSE...

• When you’re a service-based business owner, a lot of the business value lies with us, the owner. We’re in the business of selling the ideas that live in our brains, rather than a product. And it puts us at the centre of everything.
• But also, In New Zealand, people want to build a relationship before they put their name on the dotted line (rather than what happens in the UK where the signature comes first, Sarah finds). It makes you as the owner of crucial importance!

So how do you sell a service-based business that relies so heavily on the owner, when the very act of selling automatically takes the centre of the business out of the equation?

HOW DO YOU SELL THE INVISIBLE? 🤔

Get In Touch With Sarah Davies

If like me, you can’t get enough of Sarah’s wisdom (that, I need to add, goes way beyond the process of selling a service-based business), you may want to sign up for the FREE ZOOM-based training week she has lined up, starting on the 8th of May. It’s called The Client Conversion Kickstart. 

During the training, you’ll learn... 

• How to be referred by people you’ve never met before.
• How to turn your knowledge into an irresistible package or offer.
• How to stand out and be heard in a noisy world.
• How to banish those awkward sales conversations.
• How to convert more leads and identify your potential client's biggest problem in less than three seconds.

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

ARE YOU PROPOSAL HUNTING?

In case you’re confused, I’m not asking if you’re trying to get somebody to go on one knee.

Rather, I’m wondering if you’re constantly looking for the next opportunity to get a business proposal in front of somebody. 🤔

SEE...

At one point, my event business was counting 12 staff over 2 different locations. It felt like this massive hungry beast that was always demanding the next feed.

I was very good at organising events.

BUT THERE WAS SOMETHING ABOUT PROPOSAL WRITING I DIDN'T UNDERSTAND FOR A LONG TIME!

What I know now is that there’s a trick to creating business proposals that grow your business.

It involves...

• an additional pair of skills that may be new to you
• a good amount of sleuthing

Confused?

Let’s unpack this baby!

I hope this episode can help your business ahead and improve your proposals.

If this is new to you, go back to the start of podcast, get a piece of paper and go through it again.

But also... get your hands on MY PROPOSAL BLUEPRINT (www.sandrajulian.co/proposalblueprint) to give you the focus you need to create business proposals that grow your business.

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Connect with me:

www.sandrajulian.co

www.instagram.com/sandrajulian.co

www.facebo

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

A GOOD PROPOSAL IS NOT A QUOTE!

That’s important, because if you have been sending out quotes, rather than proposals, you’re going to win (or lose) business on price, not value.

Because... you’re not letting your potential clients know WHY they should pick YOU.

And before you know it...

• You’re dropping your price to match everybody else’s.
• You’re chasing more leads (because those bills need paying)
• And you’re working all hours of the day to get the work done 😭

But what if...

Instead of sending out more quotes or proposals and always looking for more leads, you could increase your conversion rate??? 🤔

YOU KNOW, SAME AMOUNT OF WORK, MORE MONEY IN THE BANK?

Proposals are a very powerful tool for doing just that.

You just need to know HOW.

I did it for my business. And with my free Proposal Blueprint, you have all the tools to do the same!

My FREE Irresistible Proposal Blueprint

To make it very easy for you, I created a FREE ‘Irresistible Proposal Blueprint’. It’s a proven 6-part formula that will help you create winning proposals that drive business growth and attract more clients.

To put your hands on it, head over to www.sandrajulian.co/proposalblueprint

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

PROPOSALS ARE MIGHTY IMPORTANT!

From one small service provider to another . . .

• What can you do to increase your proposal success rate?
• How can you play to your strength in the proposal writing game?

I had a good think about this and figured it all boils down to 3 proposal writing myths that hold you back. (I’m sure you’ll recognise them.)

But also (and maybe even more important), what can you do to craft more effective proposals instead

We talk about...

• Perceived competition, that really is not.
• How you can use language to tip the scale.
• Things you thought were true, but might need a rethink.

Need Help?

I'm here to help you! You can book A Business Coaching Session (https://sandrajulian.co/work-with-me) with me. You get my eyes on your business so you can confidently send out a proposal that will TALK to your prospects and increase your conversion rate.

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme

Take this FREE 2 minute QUIZ and discover how to use your unique personality to streamline and systemise your business so you can scale without sacrifice (and work less!)

Connect with me:

www.

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your business to uncover the roadblocks.
Grab yours at ​sandrajulian.co/snapshot

You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching is for you. www.sandrajulian.co/coaching

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing