Wait What Really OK with Loren Weisman

Thinking what you want to be the truth because you like it but can not prove it sets up a world of problems.

Cognitive bias marketing harms your business and message is the title of S5.E05.N099 hosted by Messaging and Optics Strategist Loren Weisman.

All too often online we are told exactly what we need and why we need it, yet in many cases, we are left with out the facts to know if it is true or if it is true any longer. They hype and a mix of the snake oil sales types mixed with those that may have their hearts in the right place but not have their information up to date can cause disaster.

Cognitive bias marketing harms your business and message is the topic here. Weisman goes in to the meaning of cognitive bias and how harmful it can be to a business and a brand. Loren also discusses the touch points of how a brand discovery can help a business understand that perception can be very different from intention.

From looking at who you want to work through a wider set of eyes to see if what they share has the authority, validity and integrity, to looking at how the message you share could be received differently than how you intend, the result allows for better decisions and better paths.

At the same time it is understanding that this is something you can not fix in others. And while it is impossible to change some minds, inside of the way you approach your messaging, you do have an opportunity to reach more minds and open some doors that have been closed before.

In the consideration of what some believe, even if it is completely untrue, the tone, temperature and tact used to communicate yourself, your products and your services can help you stand out in a more authentic and humble way.

Consider keeping the messaging and marketing more on the subjective side over trying to overstate and pressure others to buy in. Consider being a voice of engagement over a spammy know it all sales person.

S5.E05.N099 Cognitive bias marketing harms your business and message.

* Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.*
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people.
* Fish Stewarding Group Core Divisions: FSG Development - FSG Living - FSG Messaging & Optics*
* FSG Headquarters: 6586 E Interstate 20, Abilene, TX 79601-7640 USA *
* FSG Website: https://fishstewarding.com *
* FSG Phone: 325-400-6950 *
* FSG Email: [email protected]*
* © 2023 Loren Weisman/Fish Stewarding Group/FSG Development/FSG Living.
All Rights Reserved ® ℗ *

Jim Morey and his infused intelligence alliance is the title of Wait What Really OK Podcast S5.E6.N98 hosted by Messaging and Optics Strategist Loren Weisman. The FSG Messaging and Optics Podcast Wait What Really OK is A Methodical, Comical and Informational Podcast covering authentic messaging and optics approaches and strategies for the businesses of today.

Jim Morey brings a strategic, honorable and authentic voice to the world of CBD. Taking the love he has for CBD and THC, then mixing it with the meticulous research, the vetting, due diligence and careful review, the delivery of his information is sound, true to heart and factual.

In a market that is driven on hearsay, hype and excitement, Jim Morey shares in the excitement, but focuses heavily on the facts to ensure people have the right information and the right resources to choose for themselves.

I would not call Jim an advocate for CBD but more as a mediator. Jim is the Meticulous Mediator and sounding board for CBD that is not selling a CBD product, but more so, sharing, informing and empowering with the information behind CBD.

One basic example that makes Jim stand out is that he knows CBD is not for everyone. And a second differentiating example of his methodical approach is that a he make no umbrella claims about CBD whatsoever.

More coming about Jim, his speaking engagements, how to connect with Jim as well was more about the vetted truths around a world that has been amplified on myths through DBC Infused.

Jim Morey’s DBC Infused is made up of delicious and nutritious CBD intelligence that has been vetted and proven.

S5.E6.N98 of the Wait What Really OK Podcast Jim Morey and his infused intelligence alliance is the title.
* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Cannabis business protection through branding and compliance is the title of
the FSG Messaging and Optics Podcast Wait What Really OK. S5.E7 #97 is hosted by FSG Messaging and Optics Strategist Loren Weisman.

By securing the brand, business, messaging, finances and operations while helping each venture stay up to date on all federal, state and county regulations, the reduction of risk drops and the increase in profit grows exponentially. Safely estimated to be a 22 billion dollar industry by 2022, the correct brand discovery, development, compliance and organization... now, will allow for a venture to drive, thrive and survive in a marketplace has many supporters but also has a lot of people looking for those making mistakes in order to taken them down.

As more and more states are legalizing medical marijuana as well as CBD products, while others are looking to legalize the use of recreational marijuana products, organizations need to get all ducks in a row and prepare for everything from the IRS coming to audit all the way to others trying to steal the thunder or popularity of a product or marketing campaign.

When you educate, build and protect your business the right way, with the right steps, correct organization and compliant operations in place, the chances of success, profit and sustainability move up in your favor.

We achieve this by looking at each service, brand, and product to see if it is tried, tested and true with the four major components.

1. Brand Correction or Creation and Security
2. Business Structure and Systems
3. Financial Compliance and Tracking
4. Legal Protection and Organization

Wa also use the acronyms for CBD, THC and Hemp to be spelled out in the following way.

Creative
Brand
Development

Tactical
Habitual
Compliance

Honorable
Engagement
Message
Presentations

Cannabis business protection through branding and compliance.
* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Certified business coaches and Alex Cora of the Red Sox.

The Brand Messaging Podcast Wait What Really OK Episode 96 is hosted by Brand Messaging Strategist Loren Weisman. (who is a big Red Sox fan)

This is not just about baseball in this episode, but more of a lead in about how so many seem in shock and awe of the rookie coach who helped to get his team to win 108 games in the regular season and then lead them to win the world series.

While it was Alex Cora’s first year as the manager and coach, his experience, his knowledge, his authority and his authenticity shines in all that he has done and everywhere he has been at every step.

Now on the other side of the coin, would you want some manager or coach to help you that had never played the game and took a simple course with a fly by night certification? Probably not.

Now bring this into the business realm. Would you want a certified business coach that knows nothing or is very limited on their business knowledge, telling you what to do?

Think about the people you want in and around you as well as the types you think are best to listen to, pay and learn from.

Episode 96 of the brand strategy podcast Wait What Really OK is called Certified business coaches and Alex Cora of the Red Sox. This Brand Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.
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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story. Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
Building authoritative businesses with authentically sound people.
2073 FM 89 Buffalo Gap Rd.
Buffalo Gap, TX 79508, United States
Em: [email protected]
Ph: 001-407-614-7446
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https://lorenweisman.com
https://fishstewarding.com
LW Socials @lorenweisman
FSG Socials @fishstewarding
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© 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
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Brand Messaging Podcast Music Credits 1: Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song" by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Brand Messaging Podcast Music Credits 2: Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig and Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
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Certified business coaches and Alex Cora of the Red Sox

Brand Messaging Strategist and branding designer job differences.

The FSG Messaging and Optics Podcast Wait What Really OK S5.E04.N095 is hosted by brand messaging and optics strategist Loren Weisman. Loren talks about branding from the designer to the strategist to the ambassadors.

There are many different ideas and opinions on what a branding person does. At the same time, there are many different views or perceptions. For example, I am a brand messaging strategist that focuses on the brand messaging strategy, and while I have a lot of ideas on logos and looks, I cant design to save my life. I do bring aspects to the table for the designs, but I do not design myself.

I also know graphic designers and web designers that are not branding designers. Then you have people that represent brands but can not create the brand.

Then, go even deeper. How do you build a brand? What pieces have to come together?

In this episode from planning the business to the business plan and deciding of the imagery to creating the content and the plan for the release, the funding and the distribution of the message, I try to make a bit of sense of it all in this episode.

S5.E04.N095 of the brand messaging podcast Wait What Really OK is called Brand messaging strategist and branding designer job differences.

This FSG Messaging and Optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

How do you trade cryptocurrency hype for block chain education? 

The FSG Messaging and Optics Podcast Wait What Really OK Podcast Episode 92 is hosted by Brand Messaging and Optics Strategist Loren Weisman talks about Blocking out the lies and learning the facts about blockchain. 

So much of what is shared on cryptocurrency tends to be half truths, hyped up facts and all out assumptions. Instead of looking at the latest insulting meme about how you didn’t get into buying or trading coins sooner, why not focus on the education, the possibilities and the options of the blockchain.

Blockchain goes worlds deeper than trading coins or making a quick buck. It is not about getting rich overnight and it is not about multi level marketing scams.

This borderless ledger system allows for much more than making money. It brings authority, proof, validity and security to contracts, transactions and agreements.

This is a global game changer and the fastest track to understanding is educating yourself and going beyond the coin.


Episode 92 of the FSG messaging and optics podcast Wait What Really OK is called How do you trade cryptocurrency hype for block chain education? 

The show is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Personal branding communication and being social on social media.

The FSG Messaging and Optics Podcast Wait What Really OK S5.E03.N091 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about how social media is heading back to social as well as the changes that need to be made to keep your content connected.

As the algorithms on Facebook and other websites are changing, a key theme of social media and online content going more social is coming into play. From the visibility of online content to the trigger words and phrases that push content down, the share is much better than the sell.

Those that look at social media and online promotion with more of a social engagement aspect are going to do better as we head in to third quarter of 2018. The personal branding communication in the delivery of content needs to be rooted in authentic authority.

Instead of complaining, moving away from the spamming and work off of a foundation that will keep your posts and content elevated to have more opportunity for more eyes to be on it.

S5.E03.N091 of the FSG messaging and optics podcast Wait What Really OK is called Personal branding communication and being social on social media.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Lead generation methods that end up generating negative results.

The FSG Messaging and Optics Podcast Wait What Really OK Podcast S5.E02.N090 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about the lead generation methods that are full of hype, hoopla and hustle that tend to result in little to no conversion whatsoever.

There are way too many motivational coaches that claim they can lead you to the best sales, marketing and education when it comes down to their lead generation methods. The only problem is their how to sell methods are that they might not apply to you and in many cases can make you come off like you are spamming.

It is more than your presentation skills or applying Google adsense and Google adwords. It can not just be about the sell to make money online. All these hype coaching videos are claiming to give you the best success and show you how to get sales with cheesy sales videos that will result in tons of business leads. The part they leave out though? What about what you are selling? What about the consideration of other people that are selling too? What about how to engage to showcase your authority, highlight your authenticity and amplify your message to draw people in.

Only pushing the pressure sell and the over spamming message that many lead generation methods to you to do will often times leave you with nothing but annoying and getting blocked by a number of leads.

S5.E02.N090 of the brand strategy podcast Wait What Really OK is called Lead generation methods that end up generating negative results.

This Brand Messaging Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

How will blockchain change the world? The borderless payment system.


Join Loren Weisman, host of the Wait What Really OK Podcast, as he explores the transformative power of blockchain technology with guest Douglas P. Fish, Owner and Educator of Fish Stewarding Group. This episode delves into the potential of blockchain to create a secure, cost-effective, and borderless payment system that can change the world.Key Discussion Points:

• Blockchain and Digital Currency: Understand the basics of blockchain, cryptocurrency, and digital currency through clear, accessible explanations.
  
  
• Empowering Decisions: Unlike many in the digital currency space, Douglas P. Fish focuses on educating and empowering listeners to make informed decisions without pressure or bias.
  
  
• Global Impact: Discover how blockchain can offer businesses worldwide new opportunities, enhancing global connectivity and economic growth beyond personal wealth gains.

About the Podcast:
The Wait What Really OK Podcast is hosted by Loren Weisman. This episode is designed to clarify the foundational concepts of blockchain and its potential to be a game-changer for global commerce and society.

Podcast Solicitation Etiquette tips for both hosts and guests.

The FSG Messaging and Optics Podcast Wait What Really OK S5.E01.N085 is hosted by Messaging and Optics Strategist Loren Weisman. Loren goes into the good and bad of solicitation and requests when it comes down to being a guest or pitching a podcast to find guests.

In a day where there are so many podcasts and shows out there with so many advertising for guests or guests trying to get on shows, the over saturation has become a bit much and the message gets lost.

In this episode, Loren digs into some simple podcast solicitation etiquette tips for those looking for guests and those that are looking to be guests on different shows.

By considering how many people are pushing spam style messages or trying to look too cool for school, then shifting to a more authentic and engaging request, your connections and conversions can be worlds better.

S5.E01.N085 of the FSG messaging and optics podcast Wait What Really OK is titled Podcast Solicitation Etiquette tips for both hosts and guests.

This FSG messaging and optics Podcast is available on Pandora, iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *