Wait What Really OK with Loren Weisman

Time management for your branding and marketing to-do lists. The FSG Messaging Podcast Wait What Really OK Episode 73 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks organization and making little amounts of time for the big projects over time.

Between the mixture of those that make out that working a certain number of hours means they are being effective to those that feel they need hours straight to work on a project instead of working on it in small segments and bits of time, time management for your branding and even your sanity can be a challenge.

In this episode, I am not presenting an all-around answer but bringing to the table a few concepts and thoughts to apply in order to be that much more effective with the time you have and the work you have to do.

Your strategy in time management for your branding, for your workload and for your profit is key. Bringing some patience to the table and realizing that it will never be the perfect time to be able to work on a given project for as long as you want, the whole, spread it out and work on it some each day instead of pushing it out can be a great move.

Episode 73 is called “Time management for your branding and marketing to-do lists.”
* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Why failure is an option and why are we so afraid of failure? The FSG Messaging Podcast Wait What Really OK Episode 72 is hosted by Messaging and Optics Strategist Loren Weisman. Loren digs in to the taboo of failure and the positive aspects of failure.

In this day of nothing but positives and this idea that failure is not an option, in many ways that makes no sense. We are overloaded with motivation that delivers no information. Failure is only seen as a negative that we can’t accept. But what about the failures where one learns exactly what went wrong and how not to repeat it again? What about the idea of why failure is an option when you can only gain an understanding from a negative result?

The idea is not to accept failure, but more so to learn from it. In many ways, more can be learned and understood from things that went wrong over things that simply went right.

Episode 72 is called “Why failure is an option and why are we so afraid of failure?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Why would you hire a messaging and optics strategist to help you with a book? The FSG Messaging Podcast Wait What Really OK Episode 71 is hosted by Messaging and Optics Strategist Loren Weisman. Loren discusses the extra piece to bring to the creation of your book while you are writing it.

In the writing phase of books, all too often the idea is to just get it published and once it is read, the sales will magically appear. The other misconceptions and assumptions come in to play when authors think about branding at the end of the book and marketing the book once it comes out. Why would you hire a brand strategist to help you with your book? So you can write, market, brand and plan the release that much more effectively and productively.

To align and define the brand as you are writing the book and while it is being put together can allow you for greater opportunities, more media coverage and a better level of penetration and endurance for sales, opportunities and promotion after it is released.

Episode 71 is called “Why would you hire a messaging and optics strategist to help you with a book?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

What is Brand Strategy Discovery? A core element that many miss. The FSG Messaging Podcast Wait What Really OK Episode 70 is hosted by Messaging and Optics Strategist Loren Weisman. Loren goes in on the idea of the brand discovery phase of branding.

Are you looking into the comparisons and those that run close to your brand and your concepts when you are creating your brand? Take the time to do the discovery as you create the blueprint for your brand. Look at what others are doing and how you can differentiate yourself while still applying your voice, your style and your image to the brand that you are creating.

What is Brand Strategy Discover? Simply put, it is the phase between the wording, phrases and initial development of your brand being searched against other brands to allow you to see what can work for you and what can work against you as you also find ways to expand your message with an individualized touch that won’t get caught up and mistaken for others.

Episode 70 of Wait What Really OK is called “What is Brand Strategy Discovery? A core element that many miss.”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Does your online content need room service and housekeeping? The FSG Messaging Podcast Wait What Really OK Episode 69 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about items you might want to update, delete and fix online.

Does your online content need room service and housekeeping? Or maybe just a clean up, an update or a freshening up? As we all get better with posts and better with our content and information that we share but we often neglect the content, posts, audios, pictures and other items already up.

Taking the time to look up and look through the past can help those first connecting with your past to have a better chance of connecting with you in the present. The assumption that many make thinking that a first impression won’t be made and once they look at something new, they will be impressed… is a very dangerous one to make.

Look into what can come down, what can be updated, redirected or adjusted to allow your brand, your message, and your knowledge to shine.

Ep 69 of Wait What Really OK is called “Does your online content need housekeeping and some updating?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

What is the worst podcast ever? Well, this is my worst episode ever. The FSG Messaging Podcast Wait What Really OK Episode 68 is hosted by Messaging and Optics Strategist Loren Weisman. Loren delivers a gabbing dumpster fire of an episode.

On little sleep and making little sense, Loren talks about how not all content has to be perfect and how well branded content, even if it is not the best, can still help to promote better content you have.

It is not about perfect, and this episode is far from perfect, but it gets the point across about continuity and the editorial calendar. With this podcast in a template form, it was easy to slide in the audio and adjust the visual and written to get it up quick.

What is the worst podcast ever? I’m not sure, and I hope it is not Wait What Really OK, but this is far and away the worst episode ever.

Episode 68 of Wait What Really OK is called “What is the worst podcast ever? Well, this is my worst episode ever.”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

When should you ask for a sponsorship or endorsement deal? The FSG Messaging Podcast Wait What Really OK Episode 66 is hosted by Messaging and Optics Strategist Loren Weisman. Loren digs in to the misconceptions and misunderstandings surrounding sponsorships and endorsements.

Too many people and businesses jump the gun when they go after sponsorship or endorsement deals? It comes off like a one way situation and selfish too.

Look to situations where it is mutually beneficial and what you provide for them in exposure or marketing would benefit them a great deal. Otherwise, why should they support you, if you are only looking to get support from them and not bringing much to the table?

Episode 66 is called “When should you ask for a sponsorship or endorsement deal?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Messaging and Optics Strategist Speaker Talk Title Sheet for me. Do you have yours? The FSG Messaging Podcast Wait What Really OK Episode 65 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about his talk titles and how to create your own if you are a speaker.

Short videos are great and something in your bio that says you also speak can work for some, but do you have a talk title sheet as well as a more detailed outline to show people what you talk on and the bullets in the talk helps.

From getting the gig to helping them market the gig, these sheets can be a big factor in getting you that speaking date while also helping to market to that many more people about what you are speaking on.

Make it easier on everyone and give them the tools and information to make booking you as a speaker a strong choice. And on the same note, if you can’t create these documents or have to fake this information, you might not be ready to be a speaker on a given topic quite yet.

Episode 65 is called “Messaging and Optics Strategist Speaker Talk Title Sheet for me. Do you have yours?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

When is the best time to buy a car? Overused marketing pitches. The FSG Messaging Podcast Wait What Really OK Episode 64 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about those sale and marketing tactics that are used over and over again.

Have you ever experienced those ads that come on saying the best time to buy a car is now, only to hear the same basic advertisement a month later? This overused, overhyped and over done tactic is losing steam and annoying people more and more.

This is one reason why avoiding this tactic and working to strategize a message that can branch out over time and not sound redundant or repetitive will serve you better while helping to keep those engaged longer.

It also aligns with avoiding some of those same selling images too often as well. From the words, you use, to the images to the videos and everything else, work to keep it fresh, while you share the same foundational message.

Episode 64 of Wait What Really OK is called “When is the best time to buy a car? Overused marketing pitches.”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Is social media causing bad self-esteem and self-worth issues? FSG Messaging Podcast Wait What Really OK Episode 63 is hosted by Messaging and Optics Strategist Loren Weisman. Loren discusses some thoughts when it comes to the effects of social media.

In a world where so many present an unrealistic version of themselves on social media, it's no wonder self-esteem has taken a dip. In this presentation that is not completely true, it can put pressure on many to try to live up to lies and these false claims that have either not been achieved yet or are very far off.

This self-pressure to appear happy, successful, professional and experienced is hurting more than helping. it is causing many to find themselves lying more to cover up earlier lies and only hurting their reputations as they are found out to not be telling the truth.

The best answer is to find, present and live in a true, humble and honest place. Yet, for many the lies and the pretend seem to be more comforting. Weird, right?

Episode 63 of Wait What Really OK is called “Is social media causing bad self esteem and self worth issues?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *