Wait What Really OK with Loren Weisman

This book is not a best seller and it does not want to be one.

The FSG messaging and optics Podcast Wait What Really OK Episode 83 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about his new book titled this book is not a best seller and it does not want to be one.

For my latest book I wanted to dig into the ideas around good and bad branding as well as the hype that has drawn more honorable people to use immoral style promotion that does not help them, their brand or their message.

When looking to build authority and trust, why market with lies. From people claiming to have best sellers to pushing sales hype instead of sharing the content of what is in their book and what it is about, many take a negative road that leads nowhere.

By staying true, humble, moral and honest, your authenticity can ignite your authority and get your message further each day.

Episode 83 of the FSG Messaging and Optics Podcast Wait What Really OK is titled This book is not a best seller and it does not want to be one.

This FSG Messaging and Optics Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

How do you brand a magazine to work both online and in print?

The FSG Messaging and Optics Podcast Wait What Really OK Episode 82 is hosted by messaging and optics strategist Loren Weisman. Loren shares his views on print media and how to maintain momentum and profit with online and physical applications of a magazine.

The biggest mistake that is made in print media today is the sharing of media everywhere at the same time. But it is key and crucial to not copy all media. If it is all available online, then why should anyone buy the print and at the same time, if it is only in print, how will people find out about it online.

There is a happy medium that can cross promote as content cross pollinates and supports each element in different places. This array format allows for a better chance of exposure, connection and conversion to subscribers and profit.

Episode 82 is titled How do you brand a magazine to work both online and in print?”

This FSG Messaging and Optics Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Keeping track of content. Recycling and reusing for results.

The FSG Messaging and Optics Podcast Wait What Really OK Episode 81 is hosted by Messaging and optics Strategist Loren Weisman. Loren discusses the concepts of tracing and indexing your content for the present and the future.

Creating and posting content to align with your brand as it compounds your message is great, but when you are tracking and indexing your content, you can stay on top of the trends and hot spots to be able to repurpose, recycle and reuse content easily and more efficiently.

Do you remember what you posted six months ago for your blog? By keeping an organized list of titles, links and graphics readily available for review, hot topics that you might have covered when they were not so hot can easily be found, accessed and reused again.

This week, the podcast video supplement digs in further by answering the question, why do I need graphic covers for my videos.

Episode 81 is titled Keeping track of content. Recycling and reusing for results.

This FSG Messaging and Optics Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Wait What Really OK Podcast 80th Episode and Podcast Content Audit.
The FSG Messaging and Optics Podcast Wait What Really OK Episode 80 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about the podcast hitting 80 episodes with 400 pieces of content and all the bits and pieces that have made it into what it is.

A screenshot of sorts of The Wait What Really OK Podcast that includes the podcast itself as well as the photo, video, link and blog supplements. After 80 episodes and a collective 400 pieces of content, Loren digs into the structure underneath the hood as well as the rhyme and reason for the cross-marketing that doesn’t leave people cross with the promotion of the show.

By supplementing new content to cross-market existing content, it allows for more considerate engagement for those already engaged, while drawing in those that have not engaged or been connected with the content yet.

Episode 80 is titled. “Wait What Really OK Podcast 80th Episode and Podcast Content Audit.”

This FSG Messaging and Optics Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Canva makes branding easier for your online content and posts.

The FSG Messaging and Optics Podcast Wait What Really OK Episode 79 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about Canva and his design story that has applied to his brand.

Canva is drummer friendly. Not trying to knock drummers, and I was one. This free website tool that also has a paid and upgraded service allows any business in any arena to create a better appearance with graphics, content and a lot more.

From Instagram posts to video headers, from social media avatars to social media heads and everything in between, Canva delivers a chance for you to apply ideas in an easy to use format with tools that make sense to the beginner and to the advanced.

Even the initial applications of ideas you can explore and then pass on to a professional, Canva can be a connector between describing what you want by putting together a basic design yourself and then passing it on to someone that can take it to the next level.

On this same coin, a solid well-branded logo from a designer can easily be applied to a variety of different promotional and content pieces with Canva. And as proof of concept of this and practicing as I preach, you can see Canva on all my social media sites and almost every piece of content supporting my Podcast Wait What Really OK.

Episode 79 is titled “Canva makes branding easier for your online content and posts.”

This FSG Messaging and Opicss Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

How do you create a brand foundation? Knowem.com is an early step.
The FSG Messaging Podcast Wait What Really OK Episode 78 is hosted by Messaging and Optics Strategist Loren Weisman. Loren discusses the early stages of creating a brand as well as what to do and what to avoid in the beginning.

In the initial stages of branding a person, product, service or company, it can be an overwhelming and intimidating process. What ends up making it take more time and cost more money is when that process is not set in place with the right foundation.

From using free online tools like Knowem.com to do your research and due diligence in the similarities in look, feel and even phrasings, the strongest steps made to build the most solid foundation will allow you to start your brand from the most stable place.

So, how do you create a brand foundation? Knowem.com is an early step to take just as working to define the brand from look to feel to the written word. Why go backward? Set it up right to fuel it to move forward and upward effectively and professionally.

Episode 78 is called “How do you create a brand foundation? Knowem.com is an early step.”

This FSG Messaging and Optics Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

How do you promote spirituality with honorable engagement? The FSG Messaging Podcast Wait What Really OK Episode 77 is hosted by Messaging and Optics Strategist Loren Weisman. Loren discusses the idea of branding with honor and engagement for churches, synagogues and other religions.

From fighting an array of negative connotations to pushing people in ways they don’t need to be pushed, promoting connection, attendance and opportunities in religion has to come from a more inviting place.

Redundant invitations with excessive pressure and adding guilt in to the mix is not the way to go. By bringing in humility, humor, information and breaking down the misunderstandings with out the lecturing vibe is a great starting point.

In the middle of messages that are no longer heard, how do you promote spirituality today? The short answer is to brand that message with honorable engagement and a greater level of honor.

Adjusting the message to address the perceptions can help to authenticate the messaging with better intentions and the chance to create more connections.

Episode 77 is called “How do you promote spirituality with honorable engagement?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

Where is your donation going and how much is going to charity?

The FSG Messaging Podcast Wait What Really OK Episode 76 is hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about the holidays, the giving spirit and the realities of many charities, charitable events and the breakdown of how much of your dollar is actually going where you think it is.

Digging in to the question and the often unfortunate answers addressing charities and those charity events that seem to show up even more often during the holiday times.

Where is your donation going and are you sure the right amount is going where it should? Now, every non-profit and event has an overhead and costs, but there are a lot of events and non-profits that are practicing some shady approaches that leave a limited amount of your donation or you gift going where you want it to go.

By practicing that extra amount of due diligence and looking into the non-profits and the events you are giving to or taking a part in, you can make sure that the money you donate has the highest percentage of making the highest percentage of it en route to where it belongs.

Episode 76 is called “Where is your donation going and how much is going to charity?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

How do you brand your bar or restaurant everyday cost effectively?

The FSG Messaging Podcast Wait What Really OK Episode 75 hosted by Messaging and Optics Strategist Loren Weisman. Loren talks about how bars and restaurants can brand, market and promote that much more cost effectively and efficiently every single day.

Too many self proclaimed marketing gurus and experts are out there telling restaurants and bars that they have to spend a small fortune to correctly market and promote, yet they don’t include the information about how internal branding, marketing and advertising can not only take place, but become incredibly effective.

How do you brand your bar or restaurant? By putting together a simple plan to build up and reinforce your brand, your message and your specials in a way that not only engages your existing audience while expanding to new customers, but is also something that can be done internally saves time, money and headaches.

Take a greater initiative to expand your message with out expanding your costs.

Episode 75 is called “How do you brand your bar or restaurant everyday cost effectively?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *

How do you navigate the music industry when you are going blind? The FSG Messaging Podcast Wait What Really OK Episode 74 hosted by Messaging and Optics Strategist Loren Weisman. Loren talks with Derrick Boudwin about his music, his eyes and his thoughts on going blind. Yes, not a play on words, the guy is going blind.

How do you navigate the music industry, a family, a speaking career and for that matter, the world as you are going blind? Derrick Boudwin shares his thoughts and answers in the middle of an experience that is still unfolding every day.

His story mixes motivation and inspiration with the realities of what he has to face every day. For those in the middle of a journey, his words resonate as his story and journey are also unfolding at the same time.

More about Derrick Boudwin, his music, his speaking and other information at http://boudwinmusic.com/

Ep 74 is titled “How do you navigate the music industry when you are going blind?”

This FSG Messaging Podcast is available on iHeartRadio, Spreaker, Spotify, Google Podcasts, Apple Podcasts, Castbox, Podbean, Podcast Addict, Listen App, Podchaser, Stitcher, TuneIn, Chartable, Hubhopper and other Podcast Distributors.

* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development *
* Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.*
* Fish Stewarding Group * FSG Development * FSG Messaging and Optics *
* 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA *
* https://lorenweisman.com *
* https://fishstewarding.com *
* © 2022 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗ *