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This podcast features an interview with Walt Siegl, a custom motorcycle builder. Siegl discusses his design process, which involves creating series bikes with limited variations while also undertaking one custom project annually. He explains his business model, emphasizing client satisfaction and using custom projects for product development. The conversation also covers Siegl's background in art, racing, and toolmaking, leading to his motorcycle building career and his current workshop in New Hampshire. Finally, he offers advice to aspiring motorcyclists on skill development.

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Instagram - @waltsieglmotorcycles

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