In today’s episode, I’m talking to the doctors who know they want to coach, but feel completely stuck when it comes to showing up on social media.

If that’s you, you’re not alone. I get it. I was you.

Social media feels like a stage. A performance. It’s like, “What do I say? How do I look? Am I credentialed enough? Will they even take me seriously?” And listen, I don’t think anyone struggles with this quite like doctors do, especially women doctors, because we’ve spent our whole careers being told how we’re supposed to look, speak, and show up.

And now, as you step into coaching, the rules feel unclear, but the pressure still feels very real.

So in this episode, I want to help you reframe all of that. I want to show you how to stop performing and start connecting, how to be yourself on social media and make money doing what you love. I’m breaking down my exact four-step framework that I teach inside IPMD (Intellectual Property Mastery for Doctors), so you can:

• Own your expertise without needing 10 extra certifications
• Turn your story into a clear, proven process
• Build an in-demand offer that sells itself
• Activate demand without performing or going viral

This is exactly how I went from barely making money in year one, hustling as a “tugboat” coach, to creating five-figure months and signing high-ticket clients just by being me. No fluff. No gimmicks. No fancy branding. Just real results from real transformation.

If you’ve ever thought:
 “I want to coach… but I hate social media.”
 Or…
 “I don’t want to become someone else just to sell my offer.”
 Or…
 “I know I can help people, I just don’t know how to get them to see that.”

Then this episode is for you.

And if you’re ready to turn your IP into income using this exact framework, I want to personally invite you to join me inside IPMD. It’s my six-month program where I help women doctors become in-demand coaches and sign their first 5K–20K client, without losing themselves in the process.

Enroll by March 31st at 11:59PM to get access to our Demand Activation Intensive, a 1:1 coaching call with me, and a fireside chat with my highest-level clients.

Join IPMD Now And Claim Your Bonuses.

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