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The wine industry keeps saying they want to attract younger drinkers and make wine more approachable… but their actions say otherwise.

Wine dinners are still $200–$300 per person.
 Tastings focus on $100+ bottles.
 Events are held in white tablecloth restaurants.

Meanwhile, the wines that actually bring people into the category — the $20–$40 bottles that overdeliver — barely get any attention.

If the industry truly wants to attract younger wine drinkers, the approach needs to change.

In this episode I talk about:

• Why the wine industry struggles to attract younger drinkers
 • The missing $20–$40 wine conversation
 • Why wine dinners should include pizza, tacos, burgers, and BBQ
 • How wine can be a better value than cocktails on a night out
 • What the wine industry could do to make wine cool again

Wine doesn’t need to be pretentious to be great.

It just needs to be fun, social, and accessible.

🎙 Rob Clark — Host of Bottles & Bites Without Borders
Exploring the world of food, wine, and whiskey—one bottle and bite at a time.

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#food #whiskey #bourbon #wine #homecook #cook #BBQ #foodie #Italy #barolo #cabernet Sauvignon #france #italy #spain #napa #scotch #pizza #coffee 

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