Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

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Wantrepreneur to Entrepreneur | Start and Grow Your Own Business episodes

  • 665: Creating a WINNING marketing mix with SEO (and how AI WILL change the landscape!) w/ Janet Bartoli

    In today's episode we’re joined by a very special guest, Janet Bartoli, who is here to share her expertise on a topic that is constantly evolving yet crucial for any business's success: Search Engine Optimization. Janet breaks down the common misconceptions surrounding SEO and emphasizes why it is far from dead. Throughout the conversation, we explore strategies to leverage content on platforms like YouTube, conduct comprehensive website audits, and analyze competitors' tactics to improve organic search rankings. Janet also stresses the importance of understanding customer needs and creating valuable content to build trust with prospective clients. We dive into the world of quality link building, the role of off-page factors in enhancing a website's reputation, and aligning SEO efforts with business goals. Get ready to learn and take action as we explore the ever-changing landscape of SEO and how it can propel your entrepreneurial journey forward.

    ABOUT JANET

    Janet Bartoli, founder of The Bartoli Consulting Group, is an "OG" in SEO since 2004. Janet has led, built, and trained over 5,000 digital marketing teams, developers, and corporate organizations on SEO for Fiat, Verizon, Bank of Montreal, and so many more.

    The BCG team now works with staffing & recruiting agencies to establish high converting Inbound Marketing programs through a proprietary 4 part sprint style framework developed by Janet through her experiences gained from working with some of the world’s largest well-known brands.

    LINKS & RESOURCES

    • Visit Google’s FREE guide to SEO
    • Check out Moz’s beginners’ guide to SEO
    • Visit the Bartoli Consulting Group website
    • Connect with Janet on LinkedIn

    43 min
  • 664: Identify the obstacles that are STOPPING you and stop CHASING the next best thing w/ Angie Besignano

    Today we have a special guest joining us: Angie Besignano. Angie is a certified high-performance coach with a passion for empowering individuals to reach their full potential. In this episode, Angie shares her personal journey of chasing external factors for happiness, only to realize that true fulfillment lies within. She offers valuable advice on evaluating what we truly love in life and overcoming obstacles to personal growth. Angie also discusses the power of behavioral assessments such as DISC and how they can help align our natural abilities to the right positions. We'll dive into the importance of being intentional and disciplined, and how awareness plays a crucial role in personal and professional success. Angie's infectious energy and genuine approach to coaching will leave you inspired to uncover your own truth and live a life of purpose.

    ABOUT ANGIE

    Angie Besignano is a Certified High-Performance Coach deeply committed to empowering individuals from diverse backgrounds to reach their full potential. She boasts extensive experience in leading training sessions and speaking at events on topics such as leadership, talent management, and wellness. This has allowed her to perfect her ability to connect with and motivate others.

    Angie's success in orchestrating one-to-one and group coaching sessions, crafting effective training materials, and uplifting the performance of previously underperforming staff is well-acknowledged. She possesses notable skills in influence, interpersonal communication, and presentation, enabling her to work proficiently across all organizational levels.

    She has a profound grasp on guiding others to achieve their best performance and is known for her motivational leadership approach.

    LINKS & RESOURCES

    • Visit Angie’s business website
    • Connect with Angie on LinkedIn

    37 min
  • 662: ACTION SATURDAY (time to review your expenses!)

    Today's action is something that is extremely quick and easy to do, but will be GUARANTEED to benefit your LIFE and your BUSINESS! It's easy to let expenses and monthly subscriptions get out of hand, so today I invite you to take 30 minutes to export those credit card and bank statements and review every monthly expense that you're incurring in life and in business!

    6 min
  • 661: Featured by Oprah!? Innovation meets aesthetics while unlocking nature’s secrets… here’s how Jamie Mitri went from scientist to entrepreneur

    Get ready to be amazed by the incredible journey of Jamie Mitri, the founder of Moss Pure. Jamie's background in chemical engineering and biology, combined with her expertise in developing and manufacturing medical devices, led her to create something truly unique and innovative. Moss Pure is the world's only live moss air filter and stress relief device. Each product is not only aesthetically pleasing but also requires no maintenance.

    In this episode, Jamie shares her remarkable entrepreneurial journey, from winning a startup competition at MIT to being recognized as one of the top 10 startups of 2020. We discuss how Jamie overcame challenges, developed a go-to-market strategy, and protected her product. Jamie's resilience and dedication to quality have truly paid off, as she has successfully created an affordable high-quality product that stands out in a demanding marketplace… all while creating jobs and opportunities in her home state of Rhode Island!

    We also dive into the logistics of shipping living plants worldwide, how Jamie balances educating customers about the product with getting in front of them, and her approach to marketing. Jamie's ability to continuously show up and believe in her products is truly inspiring. We also discuss the importance of listening to customers, creating sustainable products, and the intersection of science and aesthetics.

    ABOUT JAMIE

    Jamie Mitri is an entrepreneur with degrees in Chemical Engineering and Biology. Jamie spent her career developing and manufacturing medical devices and biotechnology products used to diagnose and treat diseases, and as a certified Environmental Engineer overseeing environmental compliance, including air pollution, stormwater, and wastewater compliance. Jamie founded her company, Moss Pure at a startup competition at MIT where it won First Place Startup (MIT Lebanon Challenge). Moss Pure is the world’s only live moss air filter and stress relief device. No watering, sunlight, or maintenance is needed, and each product is an aesthetically pleasing decor piece in your home and office.

    LINKS & RESOURCES

    - Visit Moss Pure’s website (and get 15% off your order with the code BRIAN15)

    - Connect with Jamie on LinkedIn

    36 min
  • 660: Reducing the failure rate with access to RESOURCES w/ Dee Horowitz

    In today’s episode we’re joined by Dee Horowitz, a trusted advisor with over 25 years of experience in helping small businesses grow. Dee is the founder of BizyBoss Network, an online resource community tailored specifically for female entrepreneurs, solopreneurs, consultants, and freelancers. We dive deep into the challenges faced by female entrepreneurs, the importance of community, and the resources available to help ensure their success. Stick around till the end for some actionable takeaways and valuable insights that will empower you on your entrepreneurial journey.

    ABOUT DEE

    Dee’s professional career spans over 25 years in corporate America helping a range of small businesses grow from start-up to highly successful enterprises. During this time, Dee also stood up two small businesses ( a career coaching consultancy and a personal shopper offering) while also managing full-time corporate roles in sales and new territory development.

    Throughout her career, she has been known as a trusted advisor to her Fortune 1000 clients; building a stellar reputation for providing value and integrity in every interaction with her clients, colleagues and management. She has acquired expert-level skills in marketing, sales, customer service, business operations, and leadership.

    While her corporate contributions have led to closing millions of dollars in new business for other business owners, her role was no longer fulfilling her. Feeling that there was more to be accomplished, Dee pivoted her career in May of 2023 to launch BizyBoss Network, an online resource community for female entrepreneurs, solopreneurs, consultants, and freelancers that is fulfilling a void in the marketplace.

    LINKS & RESOURCES

    • Visit the BizyBoss website
    • Find BizyBoss on LinkedIn
    • Connect with Dee on LinkedIn

    34 min
  • 659: Accelerating your success, taking risks, and hustling to change the EV sector w/ Christian Belloso

    In today's episode we are joined by a special guest, Christian Belloso, the founder and CEO of TimeCharge. Christian is an entrepreneur with a passion for solving problems and making a difference in the world of electric vehicles (EVs). He has identified the issues with current EV infrastructure and is determined to create a sustainable, accessible, and stress-free charging network. Christian shares his journey, from missing out on social events to focus on his business, to seeking funding for his startup. He emphasizes the importance of sacrifice, partnerships, and trusting your instincts. Join us as we dive into the world of EV charging and learn from Christian's experiences and vision for a future that is cleaner and more efficient.

    ABOUT CHRISTIAN

    Christian Belloso is no ordinary 21-year-old. As the CEO of TimeCharge, he's on a mission to reshape the electric vehicle (EV) charging experience for users across the U.S. Hailing from Venezuela, Belloso moved to the States at 13, embodying a relentless spirit and a penchant for finding solutions.

    His journey began as a child, showcasing an innate ability to confront challenges head-on. These early traits laid the foundation for TimeCharge, inspired by Belloso’s personal struggles with EV charging in a setting where home chargers were not an option. Despite the hurdles of inadequate public charging infrastructure, Belloso viewed it as an opportunity rather than an impediment.

    With TimeCharge, he's tackling the key pain points of EV owners, emphasizing accessibility, user experience, and efficiency. The startup is deeply rooted in the belief that the charging experience should cater to everyone, no matter where they live. And safety? That’s top of the list, ensuring the secure installation and upkeep of charging stations.

    Belloso stands out as a beacon of innovation in the EV sector, showcasing a captivating tale of ambition and creativity from his roots in Venezuela to his endeavors in the States. Currently in the midst of a fundraising round with a goal of $2.5 million, he's poised to elevate TimeCharge to new heights. This infusion of capital will propel the expansion of TimeCharge, hone its services, and reinforce its rigorous safety standards.

    As he gears up to redefine the EV charging realm, Belloso is a testament to the fact that determination knows no age. With a laser-focused approach to problem-solving, he's set to usher in a transformative era in EV charging.

    LINKS & RESOURCES

    • Visit TimeCharge’s website
    • Find TimeCharge on Twitter
    • Follow TimeCharge on Instagram
    • Connect with Christian on LinkedIn

    38 min
  • 656: AUTHENTIC presence and CONFIDENCE as a leader w/ Matt Williams

    In today’s episode we’re joined by Matt Williams, the managing director of Epiphany Professional Development. With years of experience in coaching mid to senior-level leaders, Matt has a wealth of knowledge to share on stepping into the leadership role, improving results, and achieving success (both in life and in business!). In this episode, we dive deep into the importance of clarity, self-regulation, and building confidence as an entrepreneur. Matt shares invaluable insights and practical tips for leaders looking to overcome challenges and take their businesses to new heights.

    ABOUT MATT

    Matt Williams has an extensive background in assisting mid to senior-level leaders and their teams. He is dedicated to helping them improve their results by developing the essential skills and competencies necessary for individual, team, and organizational success. With direct operating experience and a profound depth in coaching, Matt provides a robust foundation for successful leadership and team development.

    As an executive leadership coach, one of Matt's specialties is assisting leaders in quickly gaining clarity around issues. This enables the efficient development and execution of strategies that bring about outstanding individual and team results. His coaching approach, a blend of solutions-focused and cognitive behavioral styles, challenges both established leaders and those in transition to aim for near-term results as well as transformational growth.

    Matt's rich background includes both corporate and entrepreneurial experiences. He has held significant sales and leadership roles at Hewlett Packard, has turnaround experience in the mid-market sector, and was instrumental in the founding, leadership, and successful sale of a medical technology firm.

    LINKS & RESOURCES

    • Visit the Epiphany Professional Development website
    • Find Matt on LinkedIn!

    32 min

About Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

From the publisher's feed

Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com.