Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes Shelly Peterson, founder and CEO of Promoting Me LLC. Shelly is a personal branding expert and shares her insights on standing out in any industry. They discuss the importance of personal branding and how it can transcend individual businesses and last a lifetime. Shelly also talks about the significance of incorporating personal stories into your brand and the need to overcome negative self-talk and fears of failure when stepping into leadership roles. They also discuss effective networking, using digital business cards, and adapting to current trends in the business world. Lastly, Shelly emphasizes the importance of maintaining a personal brand and staying curious to stay ahead of the game.

ABOUT SHELLY

Shelly is the founder and CEO of Promoting Me, LLC. She is passionate about everything business and enjoys working with companies and individuals to help them succeed. Shelly was recognized by LA Weekly as one of the 10 personal branding experts to follow in 2023.

She focuses on leadership and mentoring, allowing companies and individuals to grow and improve their business skills, and find "younique" ways to turn ideas into action and optimize success. Shelly is a well-known and highly acclaimed business executive specializing in personal branding and business strategy. A strategy built around the marketplace trends, business development, reputation, staffing, operations financials, KPIs, communication, and community. Shelly’s passion for business, entrepreneurship, and people is her motivator.

She started Promoting Me in 2020 because of her passion for helping people become brands and make a name for themselves. Shelly is a high-energy, results-oriented professional who can easily make things happen by turning thoughts into action. She is energized by making things better. As a natural networker, she brings energy and a comprehensive approach to business development and is a strong developer of people. She leads change by defining a clear vision with her engaging and energizing personality. She can connect with many people within an organization, from executive level to intern level.

Shelly is a third-generation construction professional who has been in the construction industry for nearly 27 years. She sold and completed over 115 major projects and hundreds of small projects totaling over $3.5B, mentored more than 2,500 employees in the market sectors of commercial, entertainment and art, education, government, healthcare, hotel and condos, student housing, industrial, pulp and paper, mining, oil & gas and manufacturing in the geographies of California, Florida, Georgia, Minnesota, Maine, Las Vegas, Wisconsin, Iowa, Michigan, North Dakota, Washington DC. Shelly served on the executive team for one of ENR’s top 100 construction management companies in the United States.

LINKS & RESOURCES

• Visit Promoting Me's website
• Visit Shelly's personal website

On this episode of The Wantrepreneur to Entrepreneur Podcast, Brian Lofrumento sits down with Callie Kerbo, founder of Honeycomb, who developed a unique approach called "Brand in a Week." Callie shares her process for achieving a flow state while working and how it helps minimize resistance in her work. The conversation also dives into the importance of finding your unique style and values-aligned team, as well as the benefits of failure and giving room for growth. Listeners will gain key takeaways on branding and productivity, as well as insights into the mindset of a successful entrepreneur.

ABOUT CALLIE

Callie Kerbo is a brand and digital marketing strategist who believes that brands should be as strategic as they are beautiful. Callie is the founder and CEO of Honeycomb. She believes that every business not only deserves top-notch branding, but a creative partner to walk alongside them. With nearly a decade of experience in marketing, Callie combines field-tested strategies with innovative approaches to create timeless brands that break through the noise.

She also serves as the creative director and senior marketing consultant for Blue Sky Partners, where she focuses on developing and executing high-level, innovative marketing strategies for BSP clients and oversees the firm’s social presence.

She currently lives in Huntsville, Alabama with her partner Chris. Together they run, Mable and Jack Farmstead, a regenerative project on Callie's family farm.

LINKS & RESOURCES

• Visit Honeycomb’s website
• Follow Callie on Instagram

In today's episode we're going to get realllllly deep and personal about confronting the things that we need to uncomfortably question, analyze, and change in order to start changing our lives, our businesses, our relationships, our finances, our health, and our results.

This is a SUPER simple action that you CAN and SHOULD take TODAY to have more conversations, generate more opportunities, and be of service to more people!

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with accomplished IT professional David Walsh to talk about his journey in the tech sector and his company, VendorITOps. David emphasizes the importance of efficient technology for small to medium-sized businesses and startups, and shares his company's goal of helping businesses understand their tech problems and feel the benefits of an outsourced IT support team. The conversation focuses on workflow improvements and how it benefits the customer experience and can streamline operations and processes for business growth.

ABOUT DAVID

David Walsh is an accomplished IT professional with a fascinating journey that spans over a decade of diverse experiences within the technology sector. David holds a Bachelor of Arts in Social Sciences with a concentration in Politics from New York University and an Associate of Arts degree in Digital Communications & Media from Palm Beach State College. His unique blend of expertise in technology and communication makes him stand out in the field.

Recognizing the challenges that small to medium-sized businesses and startups face in navigating the complex IT landscape, especially those with limited IT resources or no IT teams at all, David founded VendorITOps. VendorITOps is a progressive B2B tech firm focused on modernizing IT connections and simplifying partner engagement. Their solution helps companies find the perfect partner to address their IT needs, manage SLA expectations, and provide workflow and pricing insights.

To support these organizations in overcoming hurdles, VendorITOps offers a Complimentary IT Strategy Session, absolutely free of charge. In this session, they discuss specific needs and help businesses uncover the most appropriate IT solutions to improve overall efficiency and performance. This service is genuinely aimed at helping businesses and determining if VendorITOps' services could benefit their organization.

VendorITOps enhances productivity and efficiency using advanced technologies like cloud computing, cybersecurity, network infrastructure, unified communications, and all SaaS products. In collaboration with other tech vendors and providers, they deliver integrated solutions that reduce discovery, ensure seamless integration, and cater to unique needs and challenges. They can also assist in securing funding for projects through banking partners, simplifying procurement and project management processes and providing ongoing support throughout the implementation and management of IT services.

LINKS & RESOURCES

• Book a call with David on the VendorITOps website
• Find David on LinkedIn!

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento welcomes guest Matt Egol, founder of JourneySpark Consulting, to discuss how to generate the right insights to guide brand, innovation, and experience design. Matt is a recognized thought leader in the experience management space with over 25 years of consulting experience. The discussion focuses on the importance of customer experience (CX) in businesses, from designing peaks in the experience to aligning campaigns with deep metaphors to resonate with customers. The episode also covers the evolving practice of experience management and how small businesses can improve their customer experience with the help of tools like website design, email marketing, training, and a network of partners. The key takeaway is that positive experiences create brand loyalty, driven largely by unconscious habits and emotions, and businesses should prioritize customer experience to achieve their objectives.

ABOUT MATT

Matt Egol is a recognized thought leader in the experience management space. After more than 25 years of consulting experience at companies like Booz & Company and PwC, Matt launched JourneySpark Consulting to work with clients in more flexible and effective ways to help them meet their objectives. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. His clients have included F1000 companies, private equity portfolio companies, and other high-growth companies.

LINKS & RESOURCES

• Visit JourneySpark’s website
• Find Matt on LinkedIn

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by Carl J Cox, CEO and founder of 40 Strategy, to discuss the difference between being an entrepreneur and being a CEO. They dive into the importance of strategic planning and having a well-defined goal, as well as the need for adaptability when unexpected situations arise. They touch upon the issue of New Year's resolutions and how to avoid failure by having a destination mindset and working on goals incrementally. Carl shares his personal experience of starting a new business during COVID-19 and emphasizes the importance of focusing on creating real value in the world. Listeners can also learn more about Carl's CAPTAIN framework for strategic planning and business growth by visiting 40strategy.com.

ABOUT CARL

Carl J. Cox is the CEO and founder of 40 Strategy Inc. Through his career, Carl has been an executive leader and board member with seven different organizations who have grown 2x to 7x with operations in four continents. He is the host of the Measure Success Podcast, where he talks with top leaders about effective strategies that inspire success in business as well as their personal life. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy.

Carl serves on multiple boards and 40 Strategy donates 10% of their client net revenues towards charitable organizations. He is a certified Gallup Coach for CliftonStrengths. Early in his career, He was a CPA, earned at PricewaterhouseCoopers.

Carl has been married for over 25 years and they have four children. He coached youth football, basketball, and baseball for a combined 25 seasons. Carl enjoys playing golf and is currently training for the Boston Marathon. He resides in Northwest Oregon.

LINKS & RESOURCES

• Visit 40 Strategy's website
• Tune in to the Measure Success Podcast
• Pick up a copy of "Lost at CEO" on Amazon

In today's episode we'll talk about Abraham Lincoln's powerful quote: “You can have anything you want if you want it badly enough. You can be anything you want to be, do anything you set out to accomplish if you hold to that desire with singleness of purpose.”

Shout out to my 5-year-old niece and nephew (Savannah and Landon) for the intro to today's episode!

In today's episode we'll talk about how developing SOPs and documentation can free up your time and fuel your growth both now and into the future.

On this episode of The Wantrepreneur to Entrepreneur Podcast, professional organizer Monica Hyde joins host Brian Lofrumento to discuss the benefits of a minimalist lifestyle and intentional organization. They touch on popular approaches such as Marie Kondo's method and highlight the importance of digitization for preserving memories. The episode also covers the use of technology in organizing spaces and why transitioning to a digital format is crucial. The takeaway from this episode is that consistent tidying habits and awareness can improve mood, productivity in personal and business life, and preserve memories for future generations.

ABOUT MONICA

Monica Hyde is a huge proponent to keeping a tidy lifestyle to maintain a positive atmosphere and energy throughout each and every day.

She has been organizing her lifestyle since a young age, and loves to get others enthusiastic about cleaning, condensing, and organizing belongings. Monica holds a Master of Arts in Museum Studies from Syracuse University, where she concentrated on digitization processes and collection management.

Aside from being a professional organizer, Monica is a museum and library advocate, conservationist, photographer, interior designer, bookworm, gamer, and tea/coffee enthusiast.

ABOUT TIDY ARCHIVAL

Tidy Archival is a professional organizing company that offers a unique blend of organization and coaching techniques for individuals seeking to organize, design, and digitize their spaces. With a focus on both home and work environments, Tidy Archival provides comprehensive in-person organization sessions to assist clients in optimizing their living and business areas.

Drawing upon a rich background in libraries and museums, Tidy Archival is proud to offer exceptional digitization services, transforming physical materials into digital formats. Equipped with cutting-edge technology, including high-quality scanners for documents, photos, slides, film, books, and various other items, the company ensures the preservation and accessibility of valuable content.

At Tidy Archival, the team is dedicated to helping individuals regain control over their surroundings, providing expert guidance and practical solutions tailored to each client's specific needs. With a commitment to professionalism and a passion for organization, Tidy Archival strives to simplify and enhance the lives of its customers through efficient and personalized organizing services.

LINKS & RESOURCES

• Tidy Archival's website
• Find Tidy Archival on Pinterest
• Follow Tidy Archival on Instagram