Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

On this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento interviews Dr. Jared Sinclair, founder of Sinclair Performance Institute. Jared shares his expertise on improving performance within businesses, including developing systems, building capacity, and implementing metrics to track progress. We explore the importance of accountability and assessing areas of deficiency in order to reach goals. Jared also discusses his experience working with nonprofit organizations and how he has applied successful concepts to dental practices through Performance DDS. Tune in to gain insights into optimizing your business performance and capacity for growth.

ABOUT JARED

Dr. Jared Sinclair is the Founder and CEO of Sinclair Performance Institute®, where he provides performance improvement, change management, leadership development, and capacity-building solutions for individuals and businesses. Dr. Sinclair is an accomplished scholar-practitioner with over 25 years of experience leading, managing, and directing specialized teams across various industries, and with a Doctorate in Organizational Change and Leadership and an M.B.A. in Financial Management, Dr. Sinclair draws on a depth of knowledge in topics of leadership, change management, finance, performance improvement, and enhancing capacity for growth.

Over the past 7 years, he has brought his coaching, training, and leadership expertise to multiple industries, including the dental industry, successfully coaching and consulting professionals, managers, and executives, helping to bring clarity to chaos, facilitating change initiatives and transitions, and improving organizational performance. Dr. Sinclair is husband to an incredibly talented dentist and father to fun and energetic boys and is resides in San Diego County, CA.

LINKS & RESOURCES

• Sinclair Performance Institute's website
• Performance DDS's website
• Find Performance Collective on YouTube
• Tune in to the Performance Collective Podcast on Spotify

In today's episode we're joined by the energetic and talented Alma Pantaloukas, the founder of Ritual Thrive and a digital media industry expert with 10 years of experience, to discuss content creation and marketing strategy. Alma shares her journey from being a social media coordinator at LaCroix to creating her dream business, emphasizing the importance of a customer-centric approach in content creation and community management. She provides tips on creating effective content calendars, identifying your audience, and using research tools like Answer the Public and Amazon reviews. Alma also emphasizes the importance of having a website and building an email list to maintain a relationship with customers. Additionally, she shares her advice on how to prioritize social media platforms, how to reach potential customers organically, and how to create an effective content marketing process with a simplified 4 to 5 step approach. This episode is a must-listen for any small business owner looking to improve their content strategy and attract customers.

ABOUT ALMA

With over 10 years of experience in the digital media industry, Alma Pantaloukas has helped major brands transform their social media and digital footprint, like LaCroix Sparkling Water, CELSIUS Energy Drinks and she now focuses on startups in health and wellness space. What started as a side hustle, but more of a service to small businesses in the last year or so, has turned into a dream business for Alma - serving as many SMBs as possible.

Her company, Ritual Thrive, specializes in crafting content strategies and building marketing calendars for brands, together with providing social media & influencer management services. Their expertise lies in taking a holistic approach, ensuring that they create comprehensive and impactful strategies across multiple channels. By leveraging their services, their clients thrive with a robust and well-planned digital presence.

LINKS & RESOURCES

• Ritual Thrive's website
• Find Alma on LinkedIn
• BONUS: Download the Social Media Content Planner & Calendar that Alma put together for you!

In today's episode I'll share with you the SINGLE most important question that I ask myself at the end of every week, month, quarter, and year to ensure that I move forward in the direction of my goals.

ABOUT LIZ

Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily.

With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand.

Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help turn strategies into strong messaging. But, she’s more than good. She makes the hardest parts of brand work feel fun and easy. She turns complicated concepts into sophisticated, simple, clear content.

Plus, Liz has lived far and wide. She grew up in Germany, then Minnesota, then several parts of Colorado, then Florida, and now, the Northeast in Vermont. What’s more? She’s been a 9-handicap golfer, professional snowboard instructor, soccer captain, basketball captain, 1st string violinist....she loves teams, games, and more.

ABOUT LILLY VIEW

Lilly View Brand Consulting elevates brands. They help their clients define their position and execute messaging that their customers and consumers find meaningful. Lilly View cares deeply about how brands come to life — beyond ad clicks. What you say needs to benefit your buyers. Why you’re here needs to inspire you every day. In other words, positions matter!

Ultimately, they help clients value strategic thinking, and they elevate businesses' presence. Their approach means they work together with clients to make helpful tools, execution plans, digital campaigns, and more.

Lilly View's typical clients lead early-stage businesses or marketing agencies with large clients across sports, travel, entertainment, real estate, e-commerce, and more.

LINKS & RESOURCES

• Lilly View's website
• Find Liz on LinkedIn

In today's episode we sit down with the incredibly talented Greg Reitman, CEO of the Icon Agency, a full-service agency for online coaches and entrepreneurs. Greg shares how he and his wife started the agency in 2020 to help new coaches build an online business by offering a six-month sprint program with intensive sessions, business blueprints, coaching, accountability, project management, and access to expert collaborators. He believes building an authentic personal brand and transparency in marketing are vital, and his agency has not spent any money on ads but primarily uses Instagram and TikTok to build a following. Greg also shares his insights on the importance of community, overcoming imposter syndrome, and expanding your skill sets to make more money. Join us as we dive deep into Greg's journey and the success of the Icon Agency.

ABOUT GREG

Greg Reitman is a seasoned marketer and entrepreneur with over 20 years experience in the online space. He is currently the CEO of the Icon Agency. Greg is also a video artist and has been featured in exhibits all over the world. He also owned an art gallery in San Miguel de Allende, Mexico.

The Icon Agency is a full service Marketing Agency for rule-breaking, trendsetting, industry disrupting online coaches and entrepreneurs. They work in 6 month sprints with their clients, providing them with a business plan, 1:1 mentorship, strategy, and accountability coaching as well as done-for-you assets.

LINKS & RESOURCES

• Icon Agency's website
• Find Greg on Instagram
• Find Greg on LinkedIn
• Greg's Personal Website

In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the need to focus on the customer perspective and actively seeking feedback. We also discuss how to bring customer-centric approaches to the online business space, as well as the role of visual elements and consistent messaging in building and reinforcing a brand's identity.

ABOUT LIZ

Liz Lilly — she loves building brands. She cares deeply about how brands think strategically and how brands show up daily.

With over a decade of marketing and brand management experience, she’s the Founder and Principal Brand Consultant at Lilly View LLC. She helps clients as big as billions to clients as small as start-ups elevate their brand.

Like any good brand consultant, she’ll help you define why you’re here, where you’re going, and who you’re talking to. She’ll also help turn strategies into strong messaging. But, she’s more than good. She makes the hardest parts of brand work feel fun and easy. She turns complicated concepts into sophisticated, simple, clear content.

Plus, Liz has lived far and wide. She grew up in Germany, then Minnesota, then several parts of Colorado, then Florida, and now, the Northeast in Vermont. What’s more? She’s been a 9-handicap golfer, professional snowboard instructor, soccer captain, basketball captain, 1st string violinist....she loves teams, games, and more.

ABOUT LILLY VIEW

Lilly View Brand Consulting elevates brands. They help their clients define their position and execute messaging that their customers and consumers find meaningful. Lilly View cares deeply about how brands come to life — beyond ad clicks. What you say needs to benefit your buyers. Why you’re here needs to inspire you every day. In other words, positions matter!

Ultimately, they help clients value strategic thinking, and they elevate businesses' presence. Their approach means they work together with clients to make helpful tools, execution plans, digital campaigns, and more.

Lilly View's typical clients lead early-stage businesses or marketing agencies with large clients across sports, travel, entertainment, real estate, e-commerce, and more.

LINKS & RESOURCES

• Lilly View's website
• Find Liz on LinkedIn

In this episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant and insightful Dr Zachary Ginder, co-founder of Pine Siskin Consulting. Dr Zachary is a long-time entrepreneur himself, which helps him go deep into discussing the many challenges and moments of uncertainty that all entrepreneurs face, including how to enable our inner champion to become the voice that drowns out our inner critic. During this episode we'll go deep into the concept of "automatic thoughts" and how they shape our behavioral patterns, and importantly you'll gain insights and strategies into how you can start taking control of those patterns by intentionally seeking out stop signs to make sure you're on the path that YOU want in your business and in your life.

ABOUT DR. ZACHARY

Dr. Zachary Ginder comes from a family of entrepreneurs, and is himself a three-time successful solo-preneur / entrepreneur. He is now the co-founder of Pine Siskin Consulting and works as a psychological consultant in the field of applied occupational wellness and stress reduction. At Pine Siskin, he works with individuals to cultivate wellbeing, build resilience, break negative thought and behavioral patterns, and grow as leaders in their industry. He also works with organizations in a training and consulting capacity in areas of program assessment and development, leadership development, and employee wellbeing. He has over 20 years of experience, and has worked and consulted in the non-profit, education, corporate, and healthcare sectors. He speaks nationally on aspects of health and wellbeing, and has provided subject matter expertise to various major media outlets.

LINKS & RESOURCES

• Pine Siskin Consulting's website
• Dr Zachary Ginder on LinkedIn

In today's episode we'll talk about all the ORDINARY things that fast-growing companies are doing that separates them from the companies and entrepreneurs who fail to ever become EXTRAORDINARY.

In this Action Saturday episode of The Wantrepreneur to Entrepreneur Podcast, we're joined by the brilliant Alexander Biega (owner of Your Scale Source) where he'll reveal how ANYONE can "funnel hack" successful companies and marketing campaigns using FREE tools that are accessible to anyone!

Alexander Biega started out as a nonconformist kid with an entrepreneurial spirit who dropped out of high school and got into landscaping. He eventually went on to get his GED, went to community college, and graduated in two years while running his landscaping business. While in college, he met a girl who suggested he get paid to write. He Googled and discovered copywriting, which he found to be similar to writing love poems. He excelled at it and learned everything about marketing, strategy, and design. Today, Alexander is an accomplished copywriter whose company has helped businesses generate over $100m in sales.

LINKS & RESOURCES:

• Your Scale Source
• Alexander's LinkedIn

In this episode of the Wantrepreneur to Entrepreneur Podcast we're joined by the brilliant and insightful Josh Crouch, founder of Relentless Digital. Josh goes deep into sharing marketing strategies that are powering RAPID growth for service businesses. We'll go deep into topics and strategies ranging from automating customer reviews to dominating local Facebook Groups to understanding how to rank in Google Maps. Josh stresses the importance of having a strong foundation before relying on paid ads, utilizing your Google Business Profile, and effectively niching down.

ABOUT JOSH

Josh Crouch is the founder of Relentless Digital LLC, a digital marketing agency specializing in customized solutions for home service companies. With over 9 years of experience in the HVAC industry, Josh has held various positions including Office Manager, Operations Manager, Branch Manager, Territory Sales Manager, and in-home Sales professional.

Drawing from his extensive background, Josh established Relentless Digital to provide effective digital marketing strategies and services tailored to the needs of home service companies. Since its launch in March 2020, the company has played a pivotal role in the growth of numerous HVAC, Plumbing, Electrical, Septic, and Restoration companies, helping them achieve significant online search presence and expansion. The services offered by Relentless Digital have resulted in growth rates ranging from 30% to over 500% for their clients.

Josh's leadership and industry knowledge have positioned him as a respected figure in the field of digital marketing for the home service industry. With a strong commitment to excellence, he continues to drive Relentless Digital LLC towards success, empowering businesses to thrive in the dynamic digital landscape.

LINKS & RESOURCES:

• Relentless Digital's website
• Find Josh on LinkedIn
• Relentless Digital on YouTube
• Relentless Digital on TikTok