Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Join us for this episode of the Wantrepreneur to Entrepreneur Podcast as we dive into the world of website building with special guest Jennifer DeRosa, founder of Toto Coaching. Jennifer's passion for websites and technology has taken her on an incredible entrepreneurial journey, including the sale of her first business (TechCare). We'll cover the importance of buyer personas and understanding your customer's pain points and desires, as well as the tools and technology available to improve efficiency in business. We'll also explore the ins and outs of creating an effective website, from messaging to organic search and everything in between.

ABOUT JENNIFER:

Jennifer DeRosa is the visionary founder of Toto Coaching, an innovative online platform offering weekly, live coaching sessions designed to help ambitious entrepreneurs and small businesses craft a powerful, trust-building website that effectively presells their products and services. Jennifer's entrepreneurial journey began in 2001 with the launch of TechCare, a successful WordPress Web Development Agency, which she expertly led for two decades before making a triumphant exit in 2021. Driven by a passion for empowering others, Jennifer sold TechCare to focus on guiding aspiring website builders through the expertise offered by Toto Coaching.  Prior to forming TechCare, Jennifer's background includes Certified Novell Engineer certification, managing a help desk, a desktop and server support technician, and she consulted for industry players such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.

LINKS & RESOURCES

• Toto Coaching's website
• Find Jennifer on LinkedIn

Brian Carmody has led and grown, as owner and president, a small regional manufacturer to nationwide sales that include huge enterprises like the US Veterans Administration, United Health Group, Google, and Amazon. He has led the multimillion dollar company to the Inc. 5000 List of Fastest-Growing Companies three times tripling revenue and lowering the break-even point by a whopping 80%. He’s also authored five books about business growth, and his 300 articles have been featured on Investopedia.com, ABC, CBS, FOX, and NBC. He serves on the advisory boards of several companies.

Now Brian coaches businesses as The Profit Finder. He shows owners, entrepreneurs, and intrapreneurs a step-by-step process to increase profit, revenue, and valuation by making multiple small changes that compound into big results, without gambling on paid advertising.

Visit Brian's business website at TheProfitFinders.com, his personal website at BrianCarmody.me, and access all the goodies he talks about in today's episode at app.theprofitfinders.com/w2e

In today's episode we'll talk about the lessons I learned while attending Ed Sheeran's concert last weekend and how it relates to all of our entrepreneurial journeys.

Kole Riggs is the co-founder of Ad Labs Marketing. Kole has been in the performance marketing industry for 7+ years, helping e-commerce and digital product brands grow through paid advertising. With his proprietary systems and strategies, Kole and his team at Ad Labs Marketing have helped their clients generate $30M in revenue (and counting) since 2020.

Through Ad Labs Marketing, Kole has enabled 80+ clients to scale their businesses and achieve their goals with data-driven paid advertising campaigns that fuel growth. His team's deep understanding of customer behavior and data analytics has helped their clients to acquire new customers, increase conversions, and ultimately drive revenue.

Visit Cole's business website at AdLabsMarketing.com

Lisa Proeber is an innovative sales leader and business development strategist who is determined to change the mindset that sales is a dirty word. With almost 20 years under her belt shattering sales goals for companies ranging from small family businesses to giant S&P 500 corporations, she knows what it takes to increase revenue.

When guiding companies and individuals on their sales journey, she embraces the philosophy that sales is both a science and an art. Her vision is to redefine and standardize sales through creating roadmaps that empower, educate and engage entire teams.

Visit Lisa's business website at TheMiddleSix.com.

Jazmin Cicotti, EA (Enrolled Agent) is the owner of Avid Accounting and Tax LLC. She holds a Bachelor’s in Accounting and an EA, which takes three tests through the IRS to specialize in tax preparation. She is a wife and mother to a 1 year old. She started Avid Accounting and Tax LLC a year and a half ago with the support of her husband, Matthew, and now, with the continued support and a great team she's able to focus in on the consultation and tax preparation area of her business.

Visit Jazmin's business website at AvidAccountingLLC.com

In today's episode of The Wantrepreneur to Entrepreneur Podcast we're joined by Matt Lo, the founder and CEO of Chipbot. Matt discusses how their technology aims to solve last mile conversion issues on websites with the use of video, live chat, and a quickly accessible knowledge base. In this episode we discuss the importance of personalization and showing a human face on a business website to engage customers. We also talk about the metrics used to measure the success of videos and how Chipbot can help gather leads and improve conversions. With over 40 million user requests every month from over 3,000 businesses, this episode explores the benefits of last mile conversions and how a solution like Chipbot can benefit every type of business. The episode features various examples of Chipbot being used successfully by businesses and influencers.

ABOUT MATT:

Matt Lo is an accomplished entrepreneur and software developer who has been working in the industry for over a decade. He got his start in software engineering at an early age and started doing independent consulting work after working as a front end developer. Over time, he has built five startups, with one successful exit along the way. Through these experiences, he has learned valuable lessons that have helped him develop Chipbot, which is a culmination of his years of entrepreneurial experience.

LINKS & RESOURCES:

• ChipBot
• Find Matt Lo on LinkedIn
• ChipBot on Youtube
• ChipBot on Instagram
• ChipBot on TikTok

Today's episode is inspired by the famous Bill Gates quote about "I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it." We'll talk about how our willingness to do hard work and "hustle" can hold us back as entrepreneurs, and how the best answers and paths forward often come from identifying the lowest hanging fruit rather than taking on a big project or complicating things.

Dr. Suranee Waleszonia is a Clinical Neuropsychologist, and Co-Founder and COO of The Master Mind Institute. After spending over 10 years in direct clinical healthcare delivery, she decided to venture out and cofounded TMMI with the goal of being able to offer mental health solutions that are easier to access and engage with. The vision of The Master Mind Institute is to be able to meaningfully impact the mental health of 1 million people in the next 5 years!

LINKS & RESOURCES:

• The Master Mind Institute: http://themastermindinstitute.com/
• Killing Burnout: https://killingburnout.com/
• Find the "Killing Burnout" book on Amazon!
• Find Dr Suranee's content on YouTube: https://www.youtube.com/@themastermindinstitute

Adam Struss is a Pennsylvania life insurance agent and founder of Struss Consulting. He has worked at a director level in three successful start-up laboratories. These experience gave him insight into some of the common financial hardships business owners run into. Adam believes in creating valuable partnerships and developing unique solutions for businesses of all sizes. He helps entrepreneurs and people succeed through his profit recovery services that uncover tax credits and advantages for business owners as well as his approach and strategies for long-term financial planning, including investment vehicles, retirement planning, and life insurance.

Visit Adam's business website at StrussConsulting.com