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War to Win Minds Ep.2: How to Jedi Mind Trick Voters Into Liking You
Episode Two of The War to Win Minds: The Hidden Psychology of Political Persuasion. Matt Robison and Dr. Lauren Goldstein dive deep into the liking principle and break down campaign ads to show how politicians like Kamala Harris use similarities, compliments, attractiveness, and associations shape to change voters' minds and shape public opinion. Learn strategies used by campaigns to make their candidates more likable in ads from Barack Obama, Raphael Warnock, and Kamala Harris.
00:37 The Cartoon That Explains Opinion Formation
02:52 The Psychology Behind Likability
05:13 The Halo Effect and Attractiveness
08:53 Similarity and Its Challenges
13:39 The Power of Compliments
16:19 Association and Its Impact
19:21 Kamala Harris's Fearless Ad
24:57 Conclusion and Preview of Next Episode
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By Matt Robison
4.7
110110 ratings
Episode Two of The War to Win Minds: The Hidden Psychology of Political Persuasion. Matt Robison and Dr. Lauren Goldstein dive deep into the liking principle and break down campaign ads to show how politicians like Kamala Harris use similarities, compliments, attractiveness, and associations shape to change voters' minds and shape public opinion. Learn strategies used by campaigns to make their candidates more likable in ads from Barack Obama, Raphael Warnock, and Kamala Harris.
00:37 The Cartoon That Explains Opinion Formation
02:52 The Psychology Behind Likability
05:13 The Halo Effect and Attractiveness
08:53 Similarity and Its Challenges
13:39 The Power of Compliments
16:19 Association and Its Impact
19:21 Kamala Harris's Fearless Ad
24:57 Conclusion and Preview of Next Episode
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