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Jarrod Dicker, head of ad product at the Washington Post, joins this week’s podcast. He talks about how ad blocking can be an opportunity for publishers to re-think the environment they have created. That means putting resources to figure out ad products, not just content. Dicker’s group is focused on this, creating products like Fuse (Instant Articles, basically, but for ads.) “…the opportunity to be at the forefront of this change is great.”
By Digiday4.4
103103 ratings
Jarrod Dicker, head of ad product at the Washington Post, joins this week’s podcast. He talks about how ad blocking can be an opportunity for publishers to re-think the environment they have created. That means putting resources to figure out ad products, not just content. Dicker’s group is focused on this, creating products like Fuse (Instant Articles, basically, but for ads.) “…the opportunity to be at the forefront of this change is great.”

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