This episode offers a comprehensive overview of IWC Schaffhausen, highlighting its unique position within the Swiss watchmaking industry.

We explain how IWC distinguishes itself through an emphasis on engineering, precision, and functionality rather than purely decorative aesthetics, contrasting it with brands like Rolex or Patek Philippe.

We portray IWC as the "intellectual's watchmaker," appealing to those who value mechanical integrity and purposeful design.

In response to the U.S. administration’s newly imposed 39% tariff on Swiss-made products, luxury watchmaker Raymond Weil has unveiled the Millesime Automatic Limited Edition 39%.

Limited to just 39 pieces worldwide, the 39 mm stainless steel watch features a white sector dial with a symbolic 39% marker and comes on a grey leather strap.

Blending wit with craftsmanship, the release transforms a trade barrier into a design statement, offered with a 39% discount (code: WTF39) as a playful gesture of solidarity.

Available mid-November 2025, the timepiece stands as a reminder that Swiss watchmaking thrives on resilience and creativity even in times of economic uncertainty.

This episode explores the world’s finest dual-time watches, created for travellers who value precision and elegance.

We explain the difference between GMT and Traveller GMT before highlighting icons like the Rolex GMT-Master II, Omega Seamaster Planet Ocean GMT 600M, and refined creations from Patek Philippe, Vacheron Constantin, A. Lange & Söhne, and Jaeger-LeCoultre.

With advice on function, clarity, and versatility, it helps collectors choose a timepiece that reflects both their journeys and their taste.

Audemars Piguet’s Royal Oak transformed watchmaking. This episode reveals eight reasons behind its iconic status, from daring design to enduring legacy.

A must-listen for watch lovers and collectors seeking insight into one of history’s most influential timepieces.

Breguet, founded in 1775 by Abraham-Louis Breguet, redefined watchmaking with innovations like the tourbillon and design codes such as Breguet hands and numerals.

This episode explores the Maison’s heritage, its ties to figures like Marie Antoinette and Napoleon, and its lasting influence on horology, offering collectors and enthusiasts an insider’s perspective on one of the most respected names in timekeeping.

This episode covers ten compelling reasons to consider purchasing a Breitling watch, highlighting its strong aviation and military heritage, exemplified by the iconic Navitimer.

We underscore Breitling's pioneering role in chronograph development and its commitment to COSC-certified precision across all models.

We also emphasise the watches' robust build quality and distinctive, bold design, appealing to those seeking a statement piece.

In this episode, we outline ten key reasons why Frederique Constant timepieces are a valuable addition to any watch collection.

We highlight the brand's status as a true Geneva Manufacture, emphasizing its in-house movement production since 2004, and its iconic Heart Beat signature, which displays the escapement.

In this episode, we comprehensively examine why the Rolex Submariner Date is often considered the singular best choice for a luxury watch, covering its historical significance as an early diver's watch, its technical specifications like the precise calibre 3235 movement and robust materials such as Oystersteel and Cerachrom, and its unparalleled durability and versatility.

We further highlight its exceptional value retention, global service network, and high market liquidity, making it a practical and enduring investment.

The Submariner Date is a well-rounded timepiece suitable for almost any occasion and a leading example within the Swiss luxury watch market.

This episode introduces NORQAIN, a relatively new independent Swiss watch brand that has quickly gained prominence.

We highlight how the company differentiates itself through a sports-first identity, innovative materials like NORTEQ, and a commitment to serious mechanical watchmaking through partnerships with manufacturers like Kenissi.

The brand's credibility is further bolstered by its collaboration with prominent athletes such as Gary Neville, Gianluigi Buffon, and Stan Wawrinka, who are not merely ambassadors but also actively involved as partners and investors, embodying the brand's ethos of performance and persistence.

These sources collectively demonstrate NORQAIN's rapid success in the watch industry by focusing on quality, innovation, and a strong athletic connection.

This episode outlines the ten key reasons Rolex maintains its status as a leading luxury watch brand.

We highlight Rolex's significant market share and liquidity, attributing its success to a combination of factors. These include iconic, functional designs originating from tool watches, unrivalled precision and reliability, and the development of proprietary materials.

Furthermore, the brand's commitment to continuous innovation, controlled scarcity, and strong value retention contributes to its prestige.

Finally, strategic cultural partnerships, independent ownership, and consistent design evolution are identified as crucial elements cementing Rolex's enduring appeal and market dominance.