In the world of content creation, video length is perhaps the most misunderstood aspect. Many businesses often find themselves at a crossroads, wondering whether their videos should be shorter for higher engagement or longer to provide more in-depth information. But the truth is, there's no one-size-fits-all answer. The ideal video length depends on various factors, including your target audience, the nature of your content, and your platform. In this episode, the Flex Media team helps dispel the misconceptions about video length, debunk common myths and offer insights.