Water In Real Life

Water In Real Life

By The H2duOBusinessEducationGovernmentNon-Profit
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Water In Real Life episodes

  • 015: Water Nerds Guide to Millennials with Erin Ruszkowsi, Rogue Water Intern

    Erin Ruszkowski is a sophomore at the University of Alabama studying environmental engineering and policy and Spanish. Beginning in 7th grade she attended summer programs through Duke University TIP (talent identification program) program which helps gifted students discover their abilities, explore new academic challenges, and celebrate their accomplishments. Erin is a self proclaimed water nerd and has loved water since she was seven years old when she began asking her aerospace engineering parents questions about water and the environment. Erin is a presidential and engineering leadership scholar and also a member of the Alpha Phi sorority at the University of Alabama.

    Top Takeaways:

    1. As obvious as it seems that the millennial generation relies on social media, they understand better than most that it’s a place to connect socially, not the best way to get accurate information. Turns out they prefer to find reputable sources on Google.
    2. Erin talks about her Water Nerd’s Guide to Millennials internship project. She focuses on how we can market and connect to them and why advocacy is an appealing option in their generation.
    3. She drives home the message of using social justice and social action to bring people into the water industry, especially of her passion-driven generation.

      4. Resource:

      Ted Talk: “Why climate change is a threat to human rights” by Mary Robinson

      Quote:

      “It’s better to light one candle than curse the darkness”- Chinese Proverb

      Sponsor:

      Master Meter Inc: 

      If there’s one thing I can be certain of when it comes to you, it’s that you love water. If you are a water utility looking to manage the water you love, then you’ll want to talk to our friends at Master Meter Inc. They understand that you can’t manage what you don’t measure. And smart water management begins with accurate measurement. Account for every drop produced and delivered because a utility’s progression towards smart cities and IOT begins here. We’re trying to be the game changers of communication and and our partner Master Meter is here to deliver game changing results for you across Finance, Customer Service, and Utility Operations. They offer an array of products to meet your utility’s needs. To determine which smart water metering solution is right for you visit mastermeter.com.

      Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

      Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

      If you know someone you think would benefit, please spread the word by using the share buttons on this page.

      Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

      Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
      33 min
    4. 014: Coming in hot with truth bombs from Samantha Villegas, President of SaVi PR

      Samantha Villegas, APR is an award-winning communications strategist, committed to using her powers for good. For more than 20 years, Sam has worked to expand recycling, promote water conservation, increase investments in energy efficiency, enhance opportunities for veterans, foster immigrants’ rights to work, support common-sense gun legislation and much more.

      Throughout her career, Sam has been an active volunteer in the Public Relations Society of America, the largest public relations association in the world, serving more than 20,000 professional members. In 2010, she served as Chair of the Mid-Atlantic District (representing 10 chapters). In 2013, she served as president of the Society’s largest chapter, the National Capital Chapter (1,500 members), where she expanded its volunteer service awards, revived its Hall of Fame award, and created a thought leadership initiative. In 2016, she was elected to the Society’s National Board of Directors, where she helps oversee operations and the Society’s strategic direction.

      In addition to her service in PRSA, Sam volunteers locally, providing more than $25,000 worth of pro-bono PR counsel and support to social service organizations in Loudoun County, VA where she lives.

      Sam was a 2017 Washington Women in PR “Woman of the Year” finalist. She holds a Master’s Degree in environmental policy from Johns Hopkins University and is accredited in public relations by PRSA’s Universal Accreditation Board.

      Top Takeaways:

      1. Ethics and public relations go hand in hand. Withholding information prevents your citizens from making informed decisions.
      2. Water providers should brand themselves as if their customers have a choice in who they choose for their water service.
      3. Employee engagement has to be rooted in reality. It can’t just be a catchy tagline. Truly invest in your employees and then create the campaign around what actually exists.

        4. Book:

        This Is Me: Loving the Person You Are Today by Chrissy Metz

        Traction: Get a Grip on Your Business by Gino Wickman

        The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey, Chris McChesney, and Jim Huling

        Sponsors:

        Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores all your notes, ideas and doodles in the cloud with a free smart notebook app. Get 10% off your order of the Rocketbook Smart Notebook using the code: FromtheFuture

        Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening.

        Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

        Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

        If you know someone you think would benefit, please spread the word by using the share buttons on this page.

        Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

        Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
        1 hr 13 min
      4. 013: Talking leadership, communication and branding with Blue Drop’s Alan Heymann

        Alan Heymann is President of Blue Drop and the Chief Marketing Officer of DC Water. Blue Drop is the non profit arm of DC Water. Alan led the team that conceived, planned and launched Blue Drop in November 2016. At DC Water, Alan lead the utility’s effort to expand its revenue base by marketing products and services to new customers. Earlier in his career, Alan was a television reporter, producer and anchor in this native Illinois. He was previously Vice President of Communications for a large global advocacy organization and also served as Chief of External Affairs for DC Water, from 2010-2013.

        Top Takeaways:

        1. Water utilities may not be competing for market share but they are competing for mind share, the attention spans of our customers.
        2. It’s important now more than ever to create leadership training for the next generation of emerging leaders.
        3. How we as communicators, both inside and outside of the utility, can work together to duplicate products, not efforts.

          4. Book:

          That’s What She Said: What Men Need to Know (and Women Need to Tell Them) About Working Together by Joanne Lipman

          Sponsors:

          Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening.

          Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores all your notes, ideas and doodles in the cloud with a free smart notebook app. Get 10% off your order of the Rocketbook Smart Notebook using the code: FromtheFuture

          Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

          Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

          If you know someone you think would benefit, please spread the word by using the share buttons on this page.

          Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

          Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

           

          56 min
        4. 012: Water Nerd’s Guide to Storytelling

          Storytelling has become buzzword that is even permeating the water industry conferences. It can conjure up memories of having a story read to you at bedtime. This episode provides legit cognitive facts that back up the way the human mind is hardwired to respond to and retain information from stories.

          In their first installment of the Water Nerds Guide, the H2duO focus on the science behind storytelling. They’re going to discuss why we need to reframe the way we handle communication in the water industry, the science behind storytelling, and some things to keep in mind as your craft your own stories.

          Books:

          Story Proof by Kendall Haven

          Story Smart by Kendall Haven

          Sponsors:

          Rocketbook Smart Notebook: Our friend Ryan Beltran got us hooked. It instantly connects and stores it all in the cloud with its free smart notebook app. Get 10% off your order of the Rocketbook Smart Notebook using the code: FromtheFuture

          Audible is offering our listeners a free audiobook with a 30-day trial membership. Just go to audibletrial.com/waterinreallife and browse the unmatched selection of audio programs – download a title free and start listening.

          Top Takeaways:

          1. Learn how customer expectation are reframing our conversations.  
          2. “Stories are up to 22 times more memorable than facts or figures alone.” Stanford Graduate School of Business
          3. Stephanie introduces Kendall Haven author of Story Proof and Story Smart. His concept of the neural story net: the part of our brain that makes connections when there is missing information.
          4. Kendall Haven also talks about four major concepts related to how to best deliver your story: engagement, transportation, relevance, influence
          5. Readability is key. Poor readability causes: frustration, irritation, and suspicion.
          6. An image with a human face gets 38% more engagement than those without a face.

            7. Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

            Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

            If you know someone you think would benefit, please spread the word by using the share buttons on this page.

            Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

            Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
            40 min
          7. 011: The Seven Superpowers

            Tom Ferguson is the  Vice President of Programming for Imagine H2O, charged with developing the accelerator model as well as building out the policy and leadership capabilities as they scale. Tom comes to Imagine H2O from strategy roles at Project Frog (a San Francisco green buildings company) and Tamar Energy (an AD network developed in London). Prior to business school, he spent three and a half years with ERM, the sustainability consultancy, where he was an engagement manager. Tom holds an MBA from Harvard Business School, and an MA in Politics from Edinburgh University.

            You can check out our first interview with Tom on Episode 001. We were so excited to bring him back on to give us an unabridged version of his Catalyst presentation on the Seven Superpowers any organization can master to increase performance and productivity. There are a ton of nuggets and takeaways to be had. We suggest listening to this one with a notepad in hand. 

            Takeaways:

            1. When we get caught up too closely in our own work, we lose sight of the general, the simple, the basic principles that are the nonnegotiables to success. We need to learn to stop and take the time to really focus on the fundamentals.
            2. Focus! It’s so simple but so often overlooked. Everyone has an “elephant” to eat. You have to master focus in order to tackle it one bite at a time.
            3. Knowledge compounds. Imagine the potential for your organization if you made learning a priority and encouraged ongoing learning. Imagine if every person in your organization became 15% more knowledgeable because of it and that 15% compounded each year across every employee.

              4. Resources:

              If you’re like Arianne and don’t have time to read a book but are dying to expand your reading list, Audible is your solution. Audible’s selection of audiobooks, original shows, news, comedy and more is unmatched anywhere. Get a free audiobook with a 30-day free trial at http://www.audibletrial.com/WaterInRealLife

              The Rocketbook Smart Notebook instantly connects and stores your notes, doodles and lists in the cloud with the free smart notebook app. Use the code: FromTheFuture and you’ll get 10% off your order!

              Books

              Big Mistakes by Michael Batnick

              The Snowball: Warren Buffet and the Business of Life by Alice Schroeder

              Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

              Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

              If you know someone you think would benefit, please spread the word by using the share buttons on this page.

              Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

              Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

               

              1 hr 21 min
            4. 010: Catalyst Mastermind Summit Recap w/ Rogue Water

              The H2duO recap the Catalyst Mastermind Summit in their first solo show. Stephanie and Arianne, co-founders of Rogue Water, their public communication consulting company, recently co-hosted Catalyst in San Antonio, TX.  Over sixty people attended the inaugural non-traditional summit. This summit literally traveled from a hotel ballroom, to a rooftop bar, to a jazz lounge and ending at a desalination plant.

              Catalyst is a mastermind program for water educators and communicators. The goal is to empower water educators from across the state of Texas with the ABCs of water communication–assessment, branding, content, and strategy while also inspiring them through collaboration and case studies.

              Together they break down some of their favorite takeaways for those who couldn’t attend and to reignite those who did.

              Takeaways:

              1. The vibe! From the get-go it was welcoming, energized, and exciting. The first night at the networking event gave us a strong sense of the tribal collaboration that would happen in days to come.
              2. Greg kicking off the event with some gut-punching “why? But, why?”
              3. Back to the basics. Nailing the basics: why, mission, values, is a powerful tool to move your programs, department, or yourself forward.
              4. The Hawk (aka George Hawkins) landed… and dropped some serious inspiration! “Water is the cornerstone of modern day civilization, so essentially the future of civilization rests firmly on the shoulders of water educators and communicators.”
              5. Tribal collaboration- yeah we took it locally, nationally and globally. Travis Loop (national level) broke down some do’s and don’ts of ways to message to people.
              6. Using strategy from script writing and poetry to evoke emotion from your audience.
              7. No one is a ‘social media expert’ because it changes so fast! Google Analytics is the best tool to see whos engaging with your content. Interns know the latest apps. Get inspired from what others are posting on your channels.
              8. Videos are powerful tools to tell complicated stories.
              9. Adults learn differently than kids. Megan Yoo Schneider teaches us brain-based learning and points out “death by powerpoints”.
              10. Respectfully retiring, yourself? No, your programs.
              11. Pebbles create ripples. Be a pebble.
              12. Show the impact of your education programs using water bills. Dr. Rudi gave us both quantitative and qualitative ways to show ROI.

                13. Resources:

                If your like Arianne and don’t have much time to read a book but are dying to get a specific book, Audible is your solution. Audible’s selection of audiobooks, original shows, news, comedy and more is unmatched anywhere. Get a free audiobook with a 30-day free trial at http://www.audibletrial.com/WaterInRealLife

                Want a copy of Incite? Email Rogue Water: [email protected]

                Books

                10: The H2duO

                Traction: Get a Grip on Your Business by Gino Wickman

                9: Dr. Rudi Thompson

                Social Marketing: Why Should the Devil have All the Best Tunes by Gerard Hastings:

                Hands on Social Marketing: a Step by Step Guide by Nedra Kline Weinreich

                8: Lynne Christopher

                Silent Spring by Rachel Carson

                The Big Thirst by Charles Fisherman

                7: Megan Yoo Schnieder

                Grit: The Power of Passion and Perseverance by Angela Duckworth

                6: Jennifer Henderson

                Purple Cow by Seth Godin

                All Marketers Tell Stories by Seth Godin

                4: Duke Greenhill

                Pukka’s Promise by Ted Kerasote

                Meditation by Osho

                Daring Greatly by Brene Brown

                Laudato Si by Holy Father Francis

                3: Greg Wukasch

                Good to Great by Jim Collins

                The Advantage: Why Organizational Health Trumps Everything Else in Business by Patrick Lencioni

                The 4 Disciplines of Execution by Chris McChesney, Sean Covey, Jim Huling

                2: Travis Loop

                Blue Mind: The Surprising Science that Shows How Being Near, In, On or Under Water Can Make You Happier, Healthier, More Connected, and Better at What You Do by Wallace J. Nichols

                Tools

                6: Jennifer Henderson

                Coverage Book

                5: Ryan Beltran

                Rocket Book

                Programs

                8: Lynne Christopher

                SAWS Impact Program

                SAWS CORE

                SAWS Rain to Drain

                5: Ryan Beltran

                Make Water Project

                Water, Texas Film Project

                Republic of Makers Maker Space

                San Antonio Water System’s Impact Program

                Podcasts:

                7: Megan Yoo Schnieder

                Building your Dream Team with Shane Snow by EOFire

                5: Ryan Beltran

                Reply All Podcast

                Gimlet Media Podcast

                2: Travis Loop

                Words on Water Podcast

                Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

                 

                54 min
              13. 009: Catalyst Mastermind Speaker Series Dr. Rudi Thompson

                Dr. Ruthanne “Rudi” Thompson is a UNT Distinguished Teaching Professor, Director of the Science Education Research Laboratory, and Director of the Dallas Environmental Education Initiative (EEI). Rudi worked as a high school Biology teacher, created and taught an AP Environmental Science course and co-developed the Elm Fork Environmental Education Center on the Campus of the University of North Texas.  All of these experiences culminated twelve years ago when the City of Dallas Water Conservation and Recycling divisions put out a Request for Proposals for the design, development, and implementation of an Environmental Education Initiative. UNT’s proposal was selected and in these 12 years since, the EEI science educators have provided direct, inquiry-based, resource conservation instruction to more than 229,200 learners, pre-k through 12th grade, within the City of Dallas.  

                We met Dr. Thompson when she presented about the Dallas EEI program at a WENNT meeting earlier this year. WENNT is the Water Educator Network of North Texas meetings we attend monthly. We loved how she was able to show real impact for the program, both in dollars and gallons. She is looking for partners to spread her research! We’re hoping that by spreading the word about the success of the Dallas EEI program that she is able to gain new partners across the state, the country, and even the globe.

                Top Takeaways:

                1. Intergenerational transfer multiples the impacts of children learning about water conservation (Dr. Thompson says that’s just a fancy way to say kids guilt their family members into conserving water).
                2. Learn how Dr. Thompson used quantifiable data to show that commitment to saving water was translating into actual water savings.
                3. Research doesn’t always needs to be complicated. Sometimes all you need are some water bills and an Excel spreadsheet.

                  4. Resources Mentioned:

                  Social Marketing: Why Should the Devil have All the Best Tunes by Gerard Hastings:

                  Hands on Social Marketing: a Step by Step Guide by Nedra Kline Weinreich

                  Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                  Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                  If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                  Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                  Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
                  38 min
                4. 008: Catalyst Mastermind Speaker Series Lynne Christopher

                  Lynne Christopher has been a youth educator in the San Antonio Water System’s (SAWS) Communications Department for ten years. Ms. Christopher coordinates school education programs for the company to include Impact, SAWS award-winning high school service learning program.  Her duties in addition to coordinating Impact, include classroom presentations, conducting field trips, curriculum development, managing the SAWS mini-grant program and teacher training.  

                  Top Takeaways:

                  1. Clearly defining your why, your mission, and your values are the first step to creating an organizational culture of impact. Only then can you move on to defining the core characteristics you hope to foster in those that participate in your programs.
                  2. Investing in effective water education programs that produce water literate citizens help create a water-centric culture in your city.
                  3. Measuring informal education is difficult. Surveys are beneficial but anecdotal evidence, stories, can be the key to measuring the impact of your programs.

                    4. Resources Mentioned:

                    Silent Spring by Rachel Carson

                    The Big Thirst by Charles Fisherman

                    SAWS Impact Program

                    SAWS CORE

                    SAWS Rain to Drain

                    Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                    Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                    If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                    Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                    Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
                    55 min
                  4. 007: Catalyst Mastermind Speaker Series Megan Yoo Schneider

                    Megan is a bridge builder. Over the last 12 years, she has had the opportunity to work for a myriad of private sector consulting firms and for several public agencies. She has also served on several boards of directors, and she currently serves as the elected Director of Division 7 for the Municipal Water District of Orange County, in addition to her role as Policy Director to 5th District Supervisor Lisa Bartlett in Orange County.

                    Megan has also served on dozens of committees for the Water Environment Federation (WEF), the California Water Environment Association (CWEA), and the Santa Ana River Basin Section, in addition to several other professional associations over the last 14 years. Currently, she is the Vice-Chair and incoming Chair of the WEF Public Communications and Outreach Committee and the Chair of the CWEA Kirt Brooks Memorial Scholarship Committee. She’s organized over a hundred conferences, seminars, plant tours, presentations, community events, and more, and she is part of the inaugural graduating class of the Water Leadership Institute.

                    Megan’s company, Seven Management and Consulting, Inc., is also a partner with Blue Drop.

                    Top Takeaways:

                    1. Educating the youth not only impacts the adults of day through their parents, but also is growing the next generation of water ambassadors.
                    2. Brain-based learning is about finding the most effective way to teach adults, which is much different than the way children learn.
                    3. When ideas are created in a silo they only benefit the people in the silo. Collaboration creates solutions with more widespread impact.

                      4. Resources Mentioned:

                      Grit: The Power of Passion and Perseverance by Angela Duckworth

                      Podcast: Building your Dream Team with Shane Snow by EOFire

                      Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                      Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                      If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                      Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                      Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
                      59 min
                    4. 006: Catalyst Mastermind Speaker Series Jennifer Henderson

                      Jennifer Oliver Henderson is a marketing communication specialist with nearly 20 years of experience. Her professional achievements include “40 Under 40” awarded by the Fort Worth Business Press in 2008, Texas Wesleyan University’s Alumni Service Award in 2012, the Distinguished Alumni Award in 2014, Great Women of Texas in 2014, Top 20 Women to Watch in 2016 and alumni scholar of the Goldman Sachs 10,000 Small Businesses. She is also recipient of more than 100 local to international design and public relations awards. For fun, she runs Gallery 440, featuring a large collection of international modern art as well as local contemporary Texas artists.

                      Jennifer conveys the incredible value consistent public relations efforts has on building relationships with your community rooted in trust and transparency. We also discuss the world of art and the value art plays in evoking emotion and creating connection with our messages.

                      Top Takeaways:

                      1. An apology, when appropriate, goes a long way. Accountability and honesty is refreshing in a day and age filled with spin, misdirection, and the misperception of perfection conveyed on social media.
                      2. What someone else says about you, including reporters, is eight times more valuable than any advertisement you pay for.
                      3. Make your content relevant to your audience. Tell your story but through their eyes.

                        4. Resources Mentioned:

                        Coverage Book

                        Purple Cow by Seth Godin

                        All Marketers Tell Stories by Seth Godin

                        Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                        Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                        If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                        Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                        Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
                        44 min

                      About Water In Real Life

                      From the publisher's feed

                      Award-winning communication professionals, Arianne Shipley and Stephanie Corso, aka The H2duO, chat with thought-leaders from both inside and outside of the water industry to serve as a resource for…