Wayfind Marketing Live

In this episode of Wayfind Marketing Live, we are sharing all of our tips and tricks to help you blog better. Whether you're a seasoned blogger or just starting out, we hope you'll join the discussion as we work together to generate more leads for your business.  

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.  

Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or on our website at wayfindmarketing.com/live.

Let's face it - a lot of social media content out there stinks like moldy cheese left in a dorm room refrigerator. So in this Livestream, we're talking all about social media - how to plan it out, what tools to use to create great images, how to create a social media calendar, and more. We'll give you all the social media secrets that will keep your social media smelling better than the ribs at the Rendezvous (for our non-Memphis folks, that's a fantastic BBQ restaurant in Memphis).  Watch here on YouTube or download the podcast on Apple Podcasts, Spotify, Anchor.fm, or just about any other podcast platform out there.  It'll be the most profitable 20 minutes of your week!

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Are you making the most of email marketing? When utilized correctly, email can be one of the most powerful tools in your marketing toolbox; however, email is a marketing tool that is often misunderstood.  Some people even say that email is dead! But we think that every business can benefit from email marketing. We will tell you why and how in this episode of Wayfind Marketing Live! 

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or on our website at wayfindmarketing.com/live.

When you're planning a road trip, you don't guess which roads to take and hope you make it to your destination. So why would you take that same approach when it comes to marketing your small business? If you're not sure what to do, or if you have more questions than answers, it's easy to get lost in the details and feel like you're spinning your wheels.  

If you're ready to get more traction with your marketing, check out this episode of Wayfind Marketing Live. We are blazing through some of the most frequently asked marketing questions we receive from small business owners and offer answers to help you create a marketing road map that gets you where you want to be.   

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us live each Friday at 12 pm, CDT on LinkedIn, Facebook, YouTube, or on our website at wayfindmarketing.com/live

Most business owners we talk to see marketing as something they need to do, but they'd rather not spend the time doing it. After all, marketing can be really challenging and time-consuming. But it's hard to grow a profitable business without it. If you have questions about how to make marketing easier, we have good news for you. In this episode of Wayfind Marketing Live, we open the show to our viewers to answer your marketing questions.   

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Catch us online every Friday at 12 pm, CDT, or download the podcast to stay current with our latest episodes. Join the live stream on YouTube, Facebook, LinkedIn, and on our website http://wayfindmarketing.com/live.

For the last several weeks on Wayfind Marketing Live, we've been talking through the steps to create a one-page marketing roadmap. But if you don't have a tactical marketing plan in place, then the most inspiring marketing messages and compelling images won't win you new business.   In this episode, we'll show you the most important part of this process and the key that unlocks the door to increasing leads, customers, and profits. We will also discuss how to determine, set, and schedule your priorities so you can take action and jumpstart your marketing.   

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.  Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live

If your marketing is only focused on winning new customers, you're missing out on one of the easiest ways to grow your revenue base. One of the biggest mistakes I see businesses make is, once they win a customer, they move on to winning more new customers and stop nurturing the new relationship they've just won. It's always more profitable to market to your existing customers who already know you, like you, and trust you, than it is to go out and just get new customers. 

In this episode of Wayfind Marketing Live, we unpack the idea of marketing to your current customers and lessons learned about the value of creating great customer experiences from Steve's days as a franchisee at Chick-fil-A.   

Tune in for a conversation about how to create great customer experiences that are memorable and sharable, as well as, how to calculate the lifetime value of a customer and increase that number over time. 

Catch the next show live on Fridays at noon on YouTube, Facebook, LinkedIn, and on our website http://wayfindmarketing.com/live.

Does marketing your business feel like throwing spaghetti against the wall to see what will stick? Haphazard marketing tactics randomly thrown together won’t produce sustainable results that grow your business. Good marketing starts with a strategy that matches tactics to each stage of the customer's journey.

In this episode of Wayfind Marketing Live, we share eleven marketing tactics that operate in-step with the way your customers buy for bigger results and maximum ROI.

Watch the replay by clicking the image above or listening to our podcast on anchor.fm, iTunes, Spotify, or your preferred podcast player.

We are in the middle of a series on building a one-page marketing roadmap. Catch the previous episodes here.

Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live

Have you ever wanted to create a marketing plan for your business, but just weren’t sure where to start? A strong foundation will win you more business, but you won't get very far by charging forward without a plan. You need a marketing roadmap that establishes your audience, your goals, your "why," and your message.   

In this episode of Wayfind Marketing Live, we'll discuss four questions you can answer to give clarity and direction to your marketing strategy.   

1. Who is your customer? 

2. What are your goals? 

3. What makes you different? 

4. What's your one-liner?

We are in the middle of a series on building a one-page marketing roadmap. Catch the previous episodes here.

Join us for future live streams on Fridays at 12 pm, CST on LinkedIn, Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Do you know what it takes to move prospects from know, to like, to trust? Marketing isn't just about making sales and closing deals. It's about building trust-based relationships and that can take time. If we're only focused on selling we run the risk of losing credibility and trust with our customers which may unintentionally damage the relationships we're working so hard to build.   

In this episode of Wayfind Marketing Live, we are diving into part two of our series on how to create a one-page marketing plan. We give you actionable ways to build trust and loyalty between you and your customers and talk about why both time and timing matter, how to communicate intentionally and with empathy through each stage of the buyer's journey, and how to turn new customers into loyal, raving fans.   

Show Notes: 

1. How to Take Your Prospects from Curious to Committed

2. How to Satisfy Your Customer's Curiosity & Win More Deals

3. Build Trust. Reduce Risk. Win More Customers.

4. How to Help Your Customers & Prospects to Commit

Catch us live each Friday at 12 pm, CDT, on LinkedIn, Facebook, Youtube, or on our website http://wayfindmarketing.com/live