Wayfind Marketing Live

Are you tired of marketing that just doesn't work? It's easy to get frustrated. There are a gazillion marketing choices, and there's just not enough time to figure out which ones are best for your specific business. If any of this resonates with you, be sure to tune into Wayfind Marketing Live for our new series: How to Grow Your Business With a One-Page Marketing Plan. In this episode, we introduce the concept of a one-page marketing plan and begin to talk through the process of building a strong foundation for marketing your business that will reduce your frustration and maximize your ROI.

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Cranking out new sales isn't always as hard is it seems. On this episode of Wayfind Marketing Live, we talk about three simple and powerful things you can do to generate more business sooner rather than later.   

Resources mentioned in this show:

Win More Leads with These Three Things

https://www.wayfindmarketing.com/blog/win-more-leads-with-these-three-things/

Marketing Essentials to Cut Through the Noise & Win More Customers

https://www.wayfindmarketing.com/blog/marketing-essentials-to-cut-through-the-noise-win-more-customers-wayfind-marketing-live/

Six Ways to Get More Leads From Your Website

https://www.wayfindmarketing.com/blog/six-ways-to-get-more-leads-from-your-website/

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Winning new customers is a lot like dating. If you ask someone to marry you on the first date, there's a good chance there won't be a second one.  Many businesses miss the chance to win a new customer because they ask too soon ("will you marry me?") or they ask in some vague, hinting, or unclear way ("I like getting coffee with people, don't you?"). On this episode of Wayfind Marketing Live, we'll teach you how to avoid these mistakes and share effective ways to ask your prospects and customers to commit without coming off vague or too strong.

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers. 

Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Marketing to your customers is like taking them traveling. It requires a lot of trust, which is at the heart of every decision your customer will make. If they don't trust you, they won't do business with you. So if you're not building trust in your conversations, on your website, and through all your marketing activities, you are probably losing business. In this episode of Wayfind Marketing Live, we discuss how to weave messages of trust into every aspect of your marketing.   

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

What kind of first impression does your website or sales pitch make on potential customers? Does it wow them and keep them dialed in or is their brain telling them it's time to think about something else?

In this episode of Wayfind Marketing Live, we talk through the process your customer's brain goes through to decide if your business is relevant (so you win more deals) or irrelevant (lost opportunities) for their needs.

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

Do you know the three phases every one of your customers goes through before they become your customer? If you don't, you might be missing out on sales opportunities. Or at the very least, you may find that your marketing activities aren't getting the results you were hoping for.

Getting clarity on these phases and learning how to communicate in each of these steps will be like strapping a rocket onto your sales and marketing.

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us for future live streams on Fridays at 12 pm, CDT on Facebook, YouTube, or here on our website at wayfindmarketing.com/live.

In this episode of Wayfind Marketing Live, John Carroll, Executive Director of City Leadership and Founder of Choose901, joins us to share his insight based on years of helping leaders adjust and innovate, whatever the circumstances. You'll come away with ideas that will help you lead your business or nonprofit through the weeks and months ahead.

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.

Join us for future live streams on Fridays at 12 pm, CST on Facebook, YouTube or here on our website at wayfindmarketing.com/live.

Good marketing should result in leads that become customers, but we often see marketing efforts fall short of producing the expected results. The good news? There's a simple way to fix it.  In this podcast, you will learn how to create downloadable content that generates leads, craft emails, and structure sales letters that actually work.  

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.  Learn more at wayfindmarketing.com.

Sometimes you meet someone in the business world who both challenges and encourages you. That kind of person makes the people around them better. Trey Stafford is one of those people. He started his first business when he was in college (which wasn't that long ago) and went on to start several others, including a moving company, a health store, and a digital marketing agency. He also co-launched Gravity to help connect the Memphis business community through networking events (great events, BTW). Did we mention he's only 26?  

So why are we telling you all of this? Because Trey joins Steve Phipps on this episode of Wayfind Marketing Live and shares some great stories and advice.   

Here are a few things you'll hear:  

Grab your lunch or coffee (or both) and join us. You will be encouraged and we bet you'll learn something.  Wayfind Marketing Live is hosted by Steve Phipps, founder, and president of Wayfind Marketing. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business.  Learn more at WayfindMarketing.com/live

Right now, every customer opportunity matters. And your website plays a big part in helping you win those new customers.  In this podcast, we share six website fixes you can make so you don't lose those opportunities. Whether you're focused on survival or you're trying to position your business for new growth, each of these will help; and it won't take a rocket scientist to implement.  

Here are the six fixes: 

1. Clarify - make sure your headline and main image answer three critical questions so it can pass the grunt test. 

2. Show - use great images to help your site visitors know how you make their life better. We'll talk about one type of image that makes a huge difference. 

3. Guide - position your brand as the guide who helps the customer (the hero) win the day by using your product or service. We'll discuss the two essential characteristics of the guide. 

4. Prove - show your prospects that you can solve their problem. But it won't be your words that matter; it's someone else's. 

5. Explain - give your visitors a clear path to move forward. It's as easy as 1-2-3. 

6. Invite - ask for their business. We'll show you one simple change you can make to win more business.  

Download the free guide that's chock-full of great tips and hacks: 6 Ways to Get More Leads from Your Website

Additional Resources: 

Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories that will help you grow your business. AnnieLaurie brings her communications and PR experience to offer additional insights into how you can communicate more clearly and win more customers.  Learn more at wayfindmarketing.com.