AI isn’t coming—it’s already here, and it’s reshaping how communications and marketing get done.

In this episode, Shama Hyder, a leading voice in digital transformation, explains why this moment demands strategic urgency and how organizations must adapt or risk falling behind. She shares how AI is disrupting knowledge work, changing workflows, and redefining what entry-level even means.

Shama lays out practical ways communicators can integrate AI tools right now—from automating meeting follow-ups to customizing reports for different audiences. She emphasizes that the path forward isn’t fear or passivity, but immersion, experimentation, and ownership.

Her advice for individuals and teams: stop waiting for permission, start solving problems, and use AI to scale human impact.

waterloop is a nonprofit news outlet exploring solutions for water sustainability.