We Are Podcast

We Are Podcast

By Ronsley Seriojo VazBusinessMarketing
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We Are Podcast episodes

  • 160. Adrian Easdown on Sharing Knowledge with the Next Generation, Podcasting as an Introvert and the Power of Bad Reviews

    Finding who you are and the strengths you bring to your own success can be a cathartic and powerful experience. Podcasting is a mechanism that can provide you that experience. 

    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

    This week’s episode features a good friend and business associate of mine, Adrian Easdown. Adrian is a veteran of the accommodation industry in Australia, podcast host of That Bad Review, author of the book of the same name. Adrians podcast and book teaches those in his industry how to find success and deal with negative reviews from guests. 

    We talk about handling negative feedback, of course, but we also delve into a host of topics relevant to any podcaster: handling interviews as an introvert, looking past subscription numbers and handling rejection, to name a few. 

    We also chat about: 

    • Dealing with the emotion that comes with bad feedback
    • Emotion’s place in running a business 
    • Why reception is your main opportunity to impress your guests
    • Quiet times in your business and how to use them to your advantage 
    • Current trends in the accommodation industry 
    • The challenges of motivating staff members 
    • What Adrian would do if he had 6 months to live 
    • Adrian’s podcasting journey and how he made it to 30 episodes
    • Why I don’t look at emails 

     

    Links: 

    Adrian Easdown

    That Bad Review 

    Adrian Easdown — LinkedIn

    26 min
  • 160. Adrian Easdown on Sharing Knowledge with the Next Generation, Podcasting as an Introvert and the Power of Bad Reviews

    Finding who you are and the strengths you bring to your own success can be a cathartic and powerful experience. Podcasting is a mechanism that can provide you that experience. 

    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

    This week’s episode features a good friend and business associate of mine, Adrian Easdown. Adrian is a veteran of the accommodation industry in Australia, podcast host of That Bad Review, author of the book of the same name. Adrians podcast and book teaches those in his industry how to find success and deal with negative reviews from guests. 

    We talk about handling negative feedback, of course, but we also delve into a host of topics relevant to any podcaster: handling interviews as an introvert, looking past subscription numbers and handling rejection, to name a few. 

    We also chat about: 

    • Dealing with the emotion that comes with bad feedback
    • Emotion’s place in running a business 
    • Why reception is your main opportunity to impress your guests
    • Quiet times in your business and how to use them to your advantage 
    • Current trends in the accommodation industry 
    • The challenges of motivating staff members 
    • What Adrian would do if he had 6 months to live 
    • Adrian’s podcasting journey and how he made it to 30 episodes
    • Why I don’t look at emails 

     

    Links: 

    Adrian Easdown

    That Bad Review 

    Adrian Easdown — LinkedIn

    27 min
  • 159. Clarissa Rayward on Podcasting Success, Going Beyond Traditional Thinking and Her Top Tips

    The legal profession is often seen as about as staid and traditional as they come. But lawyer turned podcaster turned all-round entrepreneur, Clarissa Rayward, shows that there are opportunities to shake up even the most traditional of industries and create a lucrative business along the way.

    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

    By her own admission, Clarissa has never been a traditional lawyer. Being a divorce lawyer is not easy, and it was the serious mental and physical health effects the job was having on her colleagues and herself that led to her light bulb moment. Now along with running her own legal firm, Brisbane Family Law Centre, she spends much of her time helping fellow lawyers improve their health and wellbeing through her blog, The Happy Family Lawyer, her podcast and book, Happy Lawyer Happy Life, and more recently her membership community.

    In this inspiring session from We Are Podcast 2017, Clarissa describes how podcasting helped paved the way for turning her side hustle into a $10,000 a month business. Clarissa also provides a bunch of practical tips that you can apply in any industry. 

    Here’s just some of what Clarissa covers in this video:

    • Her inspiration for starting a blog
    • Surrounding yourself with positive people and inspiring change
    • The decision to write a book
    • Her podcasting journey and crystallizing a vision
    • Creating an online course
    • The inspiration for a membership community
    • What has and hasn’t worked for her in podcasting and business
    • Her four most important lessons learned
    • Recommended tools to try

    Links:

    The Happy Family Lawyer

    Happy Lawyer Happy Life podcast

    Happy Lawyer Happy Life book

    Glen Carlson

    Mel Telecican, Course9

     

    If you want to be proud of the voice you’re sending out into the stratosphere, download the comprehensive 81 Point Checklist here and get ready to launch your audio marketing machine.

    24 min
  • 159. Clarissa Rayward on Podcasting Success, Going Beyond Traditional Thinking and Her Top Tips

    The legal profession is often seen as about as staid and traditional as they come. But lawyer turned podcaster turned all-round entrepreneur, Clarissa Rayward, shows that there are opportunities to shake up even the most traditional of industries and create a lucrative business along the way.

    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

    By her own admission, Clarissa has never been a traditional lawyer. Being a divorce lawyer is not easy, and it was the serious mental and physical health effects the job was having on her colleagues and herself that led to her light bulb moment. Now along with running her own legal firm, Brisbane Family Law Centre, she spends much of her time helping fellow lawyers improve their health and wellbeing through her blog, The Happy Family Lawyer, her podcast and book, Happy Lawyer Happy Life, and more recently her membership community.

    In this inspiring session from We Are Podcast 2017, Clarissa describes how podcasting helped paved the way for turning her side hustle into a $10,000 a month business. Clarissa also provides a bunch of practical tips that you can apply in any industry. 

    Here’s just some of what Clarissa covers in this video:

    • Her inspiration for starting a blog
    • Surrounding yourself with positive people and inspiring change
    • The decision to write a book
    • Her podcasting journey and crystallizing a vision
    • Creating an online course
    • The inspiration for a membership community
    • What has and hasn’t worked for her in podcasting and business
    • Her four most important lessons learned
    • Recommended tools to try

    Links:

    The Happy Family Lawyer

    Happy Lawyer Happy Life podcast

    Happy Lawyer Happy Life book

    Glen Carlson

    Mel Telecican, Course9

     

    If you want to be proud of the voice you’re sending out into the stratosphere, download the comprehensive 81 Point Checklist here and get ready to launch your audio marketing machine.

    24 min
  • 158. The Power of Fan Engagement, Getting Intimate and Creating a Fan Base with Blair Hughes

    The podcasting game has changed in the last decade. Engaging with listeners is so much more than just chatting via Twitter - now we need to be creative and start thinking outside the square.  

    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

    Your audience plays a significant role in the evolution of your podcast, you just need to listen where they want it to go. In this episode of Should I Start A Podcast, we dial into the insightful keynote speech from Blair Hughes, at We Are Podcast. Blair is the trust building guru and fan engagement specialist at Audioboom, in Australia and New Zealand. In a past life, he was a school teacher, but now spends his days comprising innovative ways to keep audiences emotionally engaged while also coming up with solutions that generate value for listeners.

    This master of engagement has created partnerships with major radio, media, podcasters and sporting teams including Macquarie Media, SEN, RSN, the 2015 Cricket World Cup, Australian Open, and many more.

    In this episode of Should I Start A Podcast, Blair talks podcast monetization through fan engagement, understanding user demographics, while also giving a little insight into the world of Audioboom.

    Blair shares with us:

    • The audio on demand explosion, and the new power of fan engagement
    • How to establish good engagement ideas
    • Going viral – the new wave of podcasting
    • Tapping into the audio on demand culture
    • Why your audio length is so important
    • How to generate a hard core fan base
    • How brewing craft beer increased a stadium’s audience engagement
    • Why you MUST get creative with your content
    • Understanding the power of listening 
    • What Pixie Lott and Russell Brand do to build loyalty
    • How photos are now great for audio
    • Getting intimate – what kinds of conversations we should be having

    Links

    Blair Hughes: Website

    Blair Hughes : LinkedIn

    Audioboom : Website

    41 min
  • 158. The Power of Fan Engagement, Getting Intimate and Creating a Fan Base with Blair Hughes

    The podcasting game has changed in the last decade. Engaging with listeners is so much more than just chatting via Twitter - now we need to be creative and start thinking outside the square.  

    Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest line-up, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you.

    Your audience plays a significant role in the evolution of your podcast, you just need to listen where they want it to go. In this episode of Should I Start A Podcast, we dial into the insightful keynote speech from Blair Hughes, at We Are Podcast. Blair is the trust building guru and fan engagement specialist at Audioboom, in Australia and New Zealand. In a past life, he was a school teacher, but now spends his days comprising innovative ways to keep audiences emotionally engaged while also coming up with solutions that generate value for listeners.

    This master of engagement has created partnerships with major radio, media, podcasters and sporting teams including Macquarie Media, SEN, RSN, the 2015 Cricket World Cup, Australian Open, and many more.

    In this episode of Should I Start A Podcast, Blair talks podcast monetization through fan engagement, understanding user demographics, while also giving a little insight into the world of Audioboom.

    Blair shares with us:

    • The audio on demand explosion, and the new power of fan engagement
    • How to establish good engagement ideas
    • Going viral – the new wave of podcasting
    • Tapping into the audio on demand culture
    • Why your audio length is so important
    • How to generate a hard core fan base
    • How brewing craft beer increased a stadium’s audience engagement
    • Why you MUST get creative with your content
    • Understanding the power of listening 
    • What Pixie Lott and Russell Brand do to build loyalty
    • How photos are now great for audio
    • Getting intimate – what kinds of conversations we should be having

    Links

    Blair Hughes: Website

    Blair Hughes : LinkedIn

    Audioboom : Website

    41 min
  • 157. 10 Proven Ways to Monetise Your Podcast with Nathan Chan from Foundr

    Nathan Chan is the founder of Foundr. And if there’s anyone who knows how to grow a content business from nothing into a content empire with an audience of millions, it’s Nathan.

    The story of Foundr is now legend. Starting out as a one-man-band digital magazine for aspiring entrepreneurs in 2013, Nathan has gone on to interview many of the world’s most famous entrepreneurs and business thinkers including the likes of Richard Branson, Seth Godin, Tim Ferris, Gary Vaynerchuck and Tony Robbins just for starters. Not bad for a young guy from Melbourne. Foundr has gone on to become a content powerhouse, incorporating a digital and print magazine, podcasts, blog, email newsletter, ebooks, courses, social media groups and more.

    In this video from We Are Podcast 2017, Nathan unpacks the Foundr business model and offers 10 ways you can monetise your podcast based on the Foundr experience.

    Nathan gives you the goods on:

    •     How to use great guests to build the authority and credibility
    •     Why you need to be prepared to test and try things
    •     How to repurpose content and leverage it
    •     Using your podcast as a brand builder
    •     Getting people into your ecosystem
    •     Finding inspiration in other industries and markets
    •     Finding the pain killer solution for your market
    •     Success with pre-selling
    •     What is good content that sells?
    •     Repackaging content like a greatest hits album
    •     The best way to do courses
    •     Why books are a great way to monetise
    •     The truth about membership sites
    •     Events, masterminds and paid workshops
    •     Coaching and consulting
    •     Providing done-for-you services
    •     Creating SAAS (software as a service) products

     

    Links:

    Foundr.com

    51 min
  • 157. 10 Proven Ways to Monetise Your Podcast with Nathan Chan from Foundr

    Nathan Chan is the founder of Foundr. And if there’s anyone who knows how to grow a content business from nothing into a content empire with an audience of millions, it’s Nathan.

    The story of Foundr is now legend. Starting out as a one-man-band digital magazine for aspiring entrepreneurs in 2013, Nathan has gone on to interview many of the world’s most famous entrepreneurs and business thinkers including the likes of Richard Branson, Seth Godin, Tim Ferris, Gary Vaynerchuck and Tony Robbins just for starters. Not bad for a young guy from Melbourne. Foundr has gone on to become a content powerhouse, incorporating a digital and print magazine, podcasts, blog, email newsletter, ebooks, courses, social media groups and more.

    In this video from We Are Podcast 2017, Nathan unpacks the Foundr business model and offers 10 ways you can monetise your podcast based on the Foundr experience.

    Nathan gives you the goods on:

    •     How to use great guests to build the authority and credibility
    •     Why you need to be prepared to test and try things
    •     How to repurpose content and leverage it
    •     Using your podcast as a brand builder
    •     Getting people into your ecosystem
    •     Finding inspiration in other industries and markets
    •     Finding the pain killer solution for your market
    •     Success with pre-selling
    •     What is good content that sells?
    •     Repackaging content like a greatest hits album
    •     The best way to do courses
    •     Why books are a great way to monetise
    •     The truth about membership sites
    •     Events, masterminds and paid workshops
    •     Coaching and consulting
    •     Providing done-for-you services
    •     Creating SAAS (software as a service) products

     

    Links:

    Foundr.com

    51 min
  • 156. Michael O’Neal on The Art Of The Interview

    Host of the hugely popular podcast The Solopreneur Hour, Michael O’Neal, knows a thing or two about how to interview a guest the right way. In fact, his show’s episode list looks like a who’s who of the entrepreneurial world.

    But before starting his podcast journey in 2013, Michael studied to be a professional broadcaster. Since then he has taken much of what he’s learned from the pros and adapted it to the podcasting medium, and it’s seen him become the podcaster’s podcaster.

    In this presentation at the We Are Podcast conference in 2017, Michael covers his essential tips for mastering the art of the interview. If you host a podcast now or hope to in the future, Michael’s tips are sure help you stand out from the crowd.

    Here’s what Michael covers in this presentation:

    •     Why podcasters should consider themselves professional broadcasters
    •     Getting the best out of your guest
    •     An introduction to ‘proadcasting’
    •     How to land amazing guests
    •     Researching your guests the right way
    •     Setting up the interview for success
    •     The art of the introduction
    •     When and how to promote your guest
    •     Controlling the interview
    •     Asking the right questions
    •     Getting guests to share your show

    Links:

    SoloHour.com

    Instagram: @solohour

    Twitter: @solohour

    41 min
  • 156. Michael O’Neal on The Art Of The Interview

    Host of the hugely popular podcast The Solopreneur Hour, Michael O’Neal, knows a thing or two about how to interview a guest the right way. In fact, his show’s episode list looks like a who’s who of the entrepreneurial world.

    But before starting his podcast journey in 2013, Michael studied to be a professional broadcaster. Since then he has taken much of what he’s learned from the pros and adapted it to the podcasting medium, and it’s seen him become the podcaster’s podcaster.

    In this presentation at the We Are Podcast conference in 2017, Michael covers his essential tips for mastering the art of the interview. If you host a podcast now or hope to in the future, Michael’s tips are sure help you stand out from the crowd.

    Here’s what Michael covers in this presentation:

    •     Why podcasters should consider themselves professional broadcasters
    •     Getting the best out of your guest
    •     An introduction to ‘proadcasting’
    •     How to land amazing guests
    •     Researching your guests the right way
    •     Setting up the interview for success
    •     The art of the introduction
    •     When and how to promote your guest
    •     Controlling the interview
    •     Asking the right questions
    •     Getting guests to share your show

    Links:

    SoloHour.com

    Instagram: @solohour

    Twitter: @solohour

    41 min

About We Are Podcast

From the publisher's feed

Welcome to We Are Podcast, the show where I, Ronsley Vaz, a business owner podcaster for over a decade, help other business owner podcasters like you take your podcasting game to the next level. I understand the struggles and the challenges you face as a business owner podcaster, that's why I created this show. Each week, I'll be interviewing other successful business owner podcasters who have seen significant growth in their audience, revenue, and credibility as a result of using their podcast.