In this episode of the We Do This Too Outdoors podcast, I sat down with The Dreaded Archer for an honest and thoughtful conversation that blended current events in the outdoor industry with personal reflection. We broke down the recent controversy surrounding KUIU, discussing how situations like this impact hunters, brand loyalty, and the broader outdoor community, especially for those who value integrity and inclusion in the space. From there, the conversation took a meaningful turn as we talked about what Christmas truly means to us beyond the noise—family, faith, gratitude, and slowing down in a season that often feels rushed. The episode balances real talk with perspective, showing that while industry issues matter, staying grounded in our values matters even more.

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