We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

Looking For A Cold Brew Coffee and Fruit Juice Blends Mix? Meet Java Twist Founder, Steve Schuyler, the founder and creator of Java Twist, a unique beverage company that crafts cold brew coffee and fruit juice blends.

Steve explains how he developed the idea after running out of iced tea while making an Arnold Palmer, leading him to mix coffee with lemonade.

His initial creation led to a range of nine distinctive flavors, including coffee with cranberry, pineapple, and even apple, alongside two non-coffee lemonade options like chocolate and blueberry.

Java Twist uses simple, clean ingredients and offers sugar-free alternatives, with products available for purchase on their website and at select retail locations.

FAQs about this episode

What is Java Twist and how did it start?

Java Twist creates unique and refreshing beverages, primarily cold brew coffee mixed with various fruit juices. The business launched in 2019 in Wisconsin, with its first flavor, cold brew coffee with lemonade, an invention born when the founder, Steve Java, ran out of iced tea while making an Arnold Palmer. He experimented with coffee and lemonade, tweaked the recipe, and found customers were "blown away" by the taste.

Initially a grassroots effort, bottling the drink himself, Steve discovered that coffee, much like wine, pairs well with many fruits, leading to the expansion of their product line.

What are the key ingredients and characteristics of Java Twist beverages?

Java Twist prioritizes simple and clean ingredients: cold brew coffee, water, sugar (or monk fruit for zero-sugar options), and fruit juice. The use of cold brew coffee is a key secret, as it removes the acidity often found in hot-brewed coffee, allowing it to perfectly mirror the natural acidity of the fruit juices.

What are Java Twist's most popular flavors?

While popularity can vary by region and season, some consistently top-selling flavors include the cranberry coffee, which is a sweet-tart coffee with a subtle, almost chocolatey finish. The chocolate lemonade is also a bestseller, especially in retail stores like Meyer, likely because it offers a familiar lemonade base without coffee, making it an approachable entry point for new customers. The blueberry lemonade is also performing very strongly, particularly at events. The original lemon and lime flavors also do well, with lime being particularly popular in the southern U.S. and apple more so in northern regions.

How can customers purchase Java Twist products and connect with the company?

The simplest way to purchase Java Twist is through their website, www.java-twist.com, where customers can order individual flavors or a "mix six-pack" to sample a variety. The products are shelf-stable and can be shipped directly to customers' homes. For those in Wisconsin, there's also a physical storefront where the products are bottled. Java Twist actively participates in special events, fairs, and farmers markets, which are announced on their social media platforms. The company is also active on Instagram, Facebook, LinkedIn, TikTok, and YouTube, and the founder's personal cell phone and email are available on the website for direct inquiries.

>> Buy your Java Twist Flavors Online Now 🛒

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Pinterest SEO: Summer Pinterest Marketing SEO Strategies / Content Optimization Planning with SEO Expert, Favour Obasi-ike, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠⁠

This episode's discussion centers on leveraging Pinterest for enhanced business visibility and SEO, emphasizing its role as a powerful, often underestimated visual search engine.

Favour highlights strategic content optimization for Pinterest, including keyword integration and consistent posting, and compare its long lifespan for content to other social media platforms like Instagram.

Favour also touch on the importance of linking social media efforts back to a main website for overall digital strategy and discuss utilizing analytics to refine marketing approaches across various online channels.

FAQs

1. What are the key differences and connections between Google SEO and Pinterest SEO?

While both Google and Pinterest function as search engines, they operate with distinct approaches. Google is primarily a text-based search engine, albeit one that incorporates visual elements like images and videos (YouTube).

Pinterest, on the other hand, is inherently a visual search engine, where text, audio (within video), and carousels contribute to its search algorithms. A fundamental connection lies in their shared goal of serving relevant information to users, valuing trust and relevance in content.

2. Why is seasonal content optimization, especially for summer, crucial for businesses?

Seasonal content optimization is vital because it aligns with the psychological and real-time experiences of the audience.

By incorporating seasonal keywords like "summer" into content titles, descriptions, email campaigns, and even website links, businesses can tap into current user intent and create a subconscious connection. For example, "summer savings" codes are naturally more appealing during the summer months.

3. How does Pinterest serve as an effective starting point for a customer's planning journey?

Pinterest is described as a "beginning spot" for a user's search journey because people often turn to it in the early planning stages of an event or purchase, such as a party, graduation, or wedding. Its visual nature allows users to explore ideas and gather inspiration.

For businesses, this means that content on Pinterest is encountered when users are asking foundational questions, making it an ideal platform for attracting early-stage interest and guiding potential customers towards a deeper understanding of products or services.

4. What is the significant difference in content lifespan between Pinterest and other social media platforms like Instagram, and what are the implications?

A key distinction is the content lifespan: a Pinterest pin can have a lifespan of up to 5 months, whereas an Instagram post might only be relevant for about 19 hours.

This means that content on Pinterest offers "evergreen value," continuously attracting engagement over a much longer period without constant refreshing. In contrast, Instagram requires frequent content creation to maintain visibility.

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Listen to the quick deep AI conversation dive on how to achieve Ultimate Summer 2025 Pinterest SEO success with Content Optimization strategies that will help you scale as a business!

See you in the next episode with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS

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Decoding Google SEO: Website Optimization Best Practices for Businesses and Brands with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS⁠

Favour emphasizes that Google's search functionality extends beyond keywords, leveraging AI and algorithms like Google Mera to understand user intent and facilitate conversational searches.

He explains the importance of a well-structured website with internal linking for optimal search engine optimization (SEO) and visibility.

The discussion also highlights the significance of a holistic digital footprint across various platforms (Google, Pinterest, YouTube, TikTok, Amazon) to capture diverse user behaviors, emphasizing that marketing is an investment that yields valuable data for business growth and conversion.

Ultimately, we underscore that SEO is foundational and evolving, not being replaced by AI but rather exposed and enhanced by it, and that a strong online presence is crucial for businesses.

How has Google's search capability evolved beyond simple keywords?

Google has significantly advanced beyond merely matching keywords. It now focuses on understanding the intent behind a user's search, a concept the source refers to as "understanding beyond keywords."

This involves recognizing nuances like compound words (e.g., "self-improvement" vs. "self improvement") and tailoring results based on context such as location (e.g., suggesting nearby restaurants if you search for "restaurants to eat").

This deeper understanding is powered by algorithms like Google MUVERA (Multi-Vector Retrieval), which transforms search from a static library of web pages into a more conversational and intuitive experience, aiming to provide exactly what the user is looking for.

Favour emphasizes that Google's goal is to anticipate user needs, providing relevant results that lead to an "expected end."

What is Google MUVERA and how does it enhance the search experience?

Google MUVERA, or Multi-Vector Retrieval, is a new algorithm that significantly enhances Google's ability to understand search intent.

Unlike traditional keyword-based searches, MUVERA allows Google to engage in more conversational interactions, retrieving information based on the consistent patterns and themes in a user's search history and behavior.

This means Google can provide highly personalized results, similar to how YouTube's algorithm suggests videos based on watch history.

He highlights that MUVERA moves Google beyond being just a "library of results" to a "library that turns into conversations," delivering more precise and relevant information.

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SEO Optimization for Business Websites: SEO, AI, for High Market Authority with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS

From this episode, Favour had audio Marketing Clubhouse audio roundtable session, where we discuss crucial aspects of Search Engine Optimization (SEO) for websites, particularly focusing on new and established online presences.

He emphasized the need for a strong web presence in today's digital landscape, despite the rise of AI tools like ChatGPT, as these AI systems often pull information from well-optimized websites.

Key topics include understanding Google's new "MUVERA" algorithm (Multi-Vector Retrieval Algorithm), the importance of technical SEO elements like H1 tags and schema markup, and the value of local SEO strategies.

The discussion also highlights the utility of screen recording tools like Loom and Vimeo for business communication and sales, and the significance of conversion rate optimization (CRO) to ensure website effectiveness.

FAQs on New Website SEO Optimization for Businesses

1. Why is having a website crucial for a business, even in the age of AI and platforms like ChatGPT?

In today's digital landscape, a website remains an indispensable asset for any business. While AI tools like ChatGPT are powerful for information retrieval, they primarily draw content from existing websites. If your business doesn't have an online presence that these AI models can access, it becomes challenging to be discovered and gain long-term visibility. A website serves as your digital storefront, your authoritative profile, and a valuable asset that allows AI to pick up on your offerings, ensuring your brand is seen, heard, and remembered.

2. What is Google MUVERA, and how does it change the way Google's algorithm functions?

Google MUVERA, which stands for Multi-vector Retrieval Algorithm, is a new algorithm launched by Google. It signifies a shift in how Google processes information. Traditionally, Google acted like a library, providing direct results based on keywords. With MUVERA, Google's algorithm goes beyond simple keyword matching.

3. What is the "ABC of SEO" and why are all three components essential for a website's visibility?

The "ABC of SEO" outlines three fundamental aspects for a website's online visibility:

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Spotify Internal Linking for Podcasts, Music Playlists and Audiobooks - Did You Know This? 👀 [2025 Podcast Guide with SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS

🎙️ Podcast Seriously: Mastering Spotify and Building Your Audio Brand

This SEO podcast episode introduces a new Spotify feature allowing internal podcast linking, which enables creators to connect episodes, songs, and playlists directly within their podcasts, enhancing the listener experience and potentially increasing engagement.

The discussion emphasizes the importance of choosing the right hosting platform like Anchor.fm (now Spotify for Podcasters) to fully leverage these features and distribute content widely across major platforms like Apple, YouTube, and Amazon.

Furthermore, the conversation highlights the strategic use of short-form video clips and SEO practices to attract new audiences and maintain long-term listener retention, transforming podcasting from a simple task into a strategic long-term content marketing and branding endeavor.

What is the new Spotify internal podcast linking feature, and how can it be used by podcasters and guests?

The new Spotify internal podcast linking feature allows users to link directly to specific episodes, songs, or playlists within Spotify from their podcast episodes. For podcast hosts, this means they can reference previous episodes and provide a direct clickable link, making it easier for listeners to navigate and explore related content.

How does the new Spotify internal linking feature improve audience engagement and retention for podcasts?

This feature significantly improves engagement and retention by making it effortless for listeners to access referenced content.

Instead of just mentioning "listen to episode 29," podcasters can embed a direct link to that specific episode, or even a particular timestamp within it. This reduces friction for the audience, encouraging them to delve deeper into a podcast's back catalog or explore related music playlists.

By providing a curated and seamless experience, similar to YouTube's suggested videos, podcasters can increase "watch time," "listen time," and overall active and passive engagement, making their show more enjoyable and leading to more subscribers and downloads.

Why is using Spotify's hosting platform (Anchor.fm/Spotify for Podcasters) crucial for utilizing this new feature?

Utilizing Spotify's own hosting platform (formerly Anchor.fm, now Spotify for Podcasters) is crucial because this new internal linking feature is specifically designed and catered to that platform. While other hosting services like Buzzsprout or Libsyn can distribute content to Spotify, they do not offer the same direct administrative or operational access to Spotify's unique features.

Being hosted directly on Spotify for Podcasters means you are an "admin or operator" within their system, allowing you to fully integrate and leverage features like internal podcast linking, polls, clips (like shorts for podcasts), and access to Spotify's audience network, which provides valuable listener analytics.

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Website Value Enhancement: SEO Tactics for Brands to Stop Doing SEO Backwards - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS

In this SEO podcast episode, offers guidance on Search Engine Optimization (SEO), primarily focusing on common mistakes and effective strategies for improving online visibility.

It emphasizes the importance of a forward-thinking approach to SEO, contrasting it with "doing SEO backwards," which often involves neglecting website updates, not connecting to Google Search Console, or failing to optimize for technical SEO aspects.

Favour highlights the significance of consistent content creation, likening blog posts to "index funds" that yield long-term benefits, and discusses the role of social media platforms like Pinterest in driving traffic and establishing brand trust. Ultimately, the discussion promotes an educational, intentional, and consistent strategy for businesses to be seen, heard, and remembered online.

Quick FAQs to answer

1. What does "doing SEO backwards" mean, and what are the core principles for doing it correctly?

"Doing SEO backwards" refers to common mistakes businesses make that hinder their online visibility and impact. It often involves not updating websites, failing to connect to Google Search Console, neglecting technical SEO, or prioritizing social media posts over foundational website content.

Doing SEO correctly, or "forward," means focusing on three key principles:

2. What is the significance of consistently publishing blog content, and how does it relate to "index funds"?

Consistently publishing blog content is crucial for expanding a website's reach and building long-term organic traffic. The speaker likens blogs to "index funds" in finance:

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Welcome to Season 11! 🎉 Meet Matthew Mellinger 📈 The Google Search Console Analytics Alternative: SEOGets.com, Co-founder!

In this episode, Co-founder Matthew Mellinger discusses SEOGets.com, a tool designed to enhance the utility of Google Search Console data.

FAQs about SEOGets.com

What is SEOGets.com and who founded it?

SEOGets.com is a powerful SEO analytics platform co-founded by Matthew Mellinger and developed by "Gee" from Brazil.

Matthew, also the owner of Local SEO Partners, discovered Gee's initial development and, instead of building a similar platform himself, partnered with Gee to expand SEOGets.com.

The platform serves as an enhanced interface for Google Search Console data, aiming to make SEO analysis more user-friendly, efficient, and insightful.

How does SEOGets.com differ from Google Search Console and other SEO tools?

While Google Search Console is a free and powerful tool providing first-party data directly from Google on website performance, its interface is often described as clunky, cumbersome, and not user-friendly, with limitations on data exports (e.g., only 1,000 rows in CSV).

Unlike third-party tools like Semrush or Ahrefs, which often provide inaccurate keyword data, SEOGets.com relies solely on Google's own accurate, first-party data; 50,000 rows of data (50 times more than Search Console).

What are some of SEOGets.com's key features and why are they valuable?

SEOGets.com offers several valuable features designed to streamline SEO analysis and identify actionable insights:

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In this podcast episode, Favour Obasi-ike, MBA, MS, previews Season 11 of the "We Don't PLAY" podcast, highlighting upcoming changes like new background music composed by the host and the reintroduction of interviews with guests such as Co-Founder, Matthew Mellinger from SEOGets.

Favour shares personal updates including their music career as "Flaev Beatz" and a recent divorce, emphasizing the importance of wellness and self-care.

The episode also celebrates the podcast's global reach, now streaming in 149 countries, and announces the return of advertisements featuring beneficial products.

Finally, Favour encourages listeners to engage with past episodes and offers digital marketing consultation services.

FAQs about 🗣️ We Don't Play: Season 11 Exclusive Updates

1. What’s new in Season 11?

2. How global is the We Don't PLAY Podcast now?

Streamed in 149 countries, fulfilling the host’s dream of worldwide internet radio impact. Listen to the podcast to hear the full list of countries digitally streaming.

3. Who is the host of the We Don't PLAY Podcast show?

Favour Obasi-ike, MBA, MS (Flaev Beatz) – Houston-based SEO expert, Christian digital marketer, and self-taught musician (drummer/producer).

His music (since 2005) is on Apple Music/Spotify.

4. What personal philosophies does the host share?

5. Will Season 11 cover non-marketing topics?

Yes! Alongside SEO/AI/digital marketing, expect:

6. How can I work with Favour Obasi-ike?

Book a free 30-min consult for SEO, web development, or Podcast/Pinterest management:

7. Why does the new background music matter?

Music produced sets the tone for Season 11’s energy—Afrobeats/Hip-hop fusion, with potential future vocals in coming LP, being 2 decades in the Entertainment Business Industry.

8. What’s the host’s top personal growth tip?

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SEO Explained: Ready to Dominate Artificial Intelligence (AI) Search Results? - Join SEO Expert, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Favour Obasi-ike, MBA, MS

In this episode, Favour emphasizes that Search Engine Optimization (SEO) is not dead, but rather evolving, particularly with the rise of Artificial Intelligence (AI) in search. They advocate for businesses to dominate AI search results by consistently creating relevant and valuable content that directly answers user questions.

Key strategies include optimizing website content for various search platforms like Google and Bing, prioritizing podcasting due to its direct vocal search optimization benefits, and leveraging AI tools like Etheo.co and Notebook LM to identify and address common queries.

Ultimately, the goal is to build authority and trust by being the go-to source for answers within a specific niche, ensuring content is easily discoverable across diverse search mediums.

What is the core idea behind dominating AI search results?

Dominating AI search results isn't about being overbearing or just an "alpha"; it's about "leading by example" and establishing your website as the authoritative source for specific questions within your niche. The goal is to consistently provide the most relevant and comprehensive answers to user queries, ensuring that AI-powered search engines, like Google's AI Overview or ChatGPT, cite your content as the primary source.

This dominance is quantified by your content showing up as the direct answer, even in "zero-click" scenarios where users get immediate responses without needing to click through to a website.

Is traditional SEO dead in the age of AI?

No, traditional SEO is not dead; rather, its methodologies are evolving. The speaker emphasizes that "SEO right now is literally exposing people who don't do SEO at all." While the fundamental principles of visibility and discoverability remain, the "how" of SEO is changing.

AI is making it more crucial than ever to have a well-structured online presence, akin to a house with "bricks, walls, windows, and frames." Without proper SEO, a website lacks the fundamental structure to be found and attributed by AI.

What are the essential first steps to dominate AI search results?

The first and most critical step is to "create content that is going to allow people to find your content on the web." Beyond that, connecting your website to major search consoles like Google Search Console, Bing Webmasters, Yandex, and DuckDuckGo is crucial.

These platforms provide insights into "Total Addressable Search Market" (TASM) and help you understand what your target audience is searching for.

It also highlights the importance of tools like Etheo.co, which helps identify questions people are asking AI about your business, providing a direct roadmap for content creation.

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>> ⁠⁠⁠⁠⁠⁠⁠⁠Access 50,000 rows of GSC SEO data (vs. GSC's 1,000-row limit) with SEO Gets⁠⁠⁠⁠⁠

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