We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

🤖 AI SEO Secrets: Better Online Marketing Results with SEO Expert, Favour Obasi-ike, MBA, MS

In this episode, I explore the intersection of Artificial Intelligence (AI) and Search Engine Optimization (SEO), emphasizing how integrating AI into websites through code and scripts is becoming crucial for online visibility.

I highlight the importance of schema markup and content structured for generative AI (like FAQs and LLMs) to enhance search engine understanding and ranking.

This discussion also touches upon leveraging various online platforms (Google Search Console, Bing Webmaster Tools, social media, podcasts) to build domain authority and generate citations, ultimately leading to better search performance.

I also stress that consistent, high-quality, and well-optimized content across multiple channels is key for long-term online success.

Frequently Asked Questions on AI SEO Secrets

1. What are the core "AI SEO secrets" and why are they crucial for online presence?

The core "AI SEO secrets" emphasize the integration of AI codes and scripts into websites, moving beyond simple ChatGPT blog posts. This integration creates a "union" between a website and search algorithms, aiming for an "equilibrium" where the site consistently ranks high.

SEO is far from dead, despite some organic traffic shifts, highlighting its ongoing importance. The fundamental idea is to leverage AI to make online content creation and optimization more efficient and effective, ensuring a site not only appears but also maintains its visibility in an increasingly sophisticated AI-driven search landscape.

2. How does schema markup work with AI to enhance search visibility, especially for voice search?

Schema markup is presented as a critical AI SEO secret. It's a rich, text-based format that uses prompts to signal algorithms about website content. For example, it can automatically generate timestamps for video content, creating "video schema" without manual input.

This is particularly important for voice search engines, which rely heavily on "AI overviews" that are often based on FAQs.

By structuring content with schema markup, especially in an FAQ format, websites provide clear, structured information that AI-powered search engines can easily understand and use to generate accurate, informational responses, thereby improving visibility in answer-based searches.

3. What is the significance of LLMs.txt and how does it differ from robots.txt?

I introduce LLMs.txt as a new development, distinct from the traditional robots.txt. While robots.txt controls how search engine crawlers access and index websites, LLMs.txt specifically targets "answer-based" search engines, which are often "generative AI-based."

This implies that LLMs.txt is designed to optimize content for AI models that focus on generating direct answers to user queries, rather than just indexing pages for general search results. Effectively, it's about tailoring website information for the specific consumption patterns of large language models.

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🤔 AI SEO: Local Capture, Etheo.co, and Podcast Strategy with SEO Expert, Favour Obasi-ike, MBA, MS

In this episode, ⁠Favour Obasi-ike, MBA, MS⁠ discusses SEO (Search Engine Optimization) and its evolving landscape, particularly in the realm of AI (Artificial Intelligence) and voice search with a new tool!

I introduce a "trio" of concepts: Local Capture, Etheo (GEO - Generative Engine Optimization), and Podcast SEO. 

Local Capture is presented as a new feature within iPadOS 26 enabling high-quality local recording, suggesting its potential for podcast creation as an alternative to professional studio tools. 

Etheo is introduced as an AI visibility tool that tracks how a brand is mentioned by AI language models like ChatGPT, Claude, and Gemini, emphasizing the importance of a strong web presence to rank on these new platforms.

The discussion also highlights how podcast optimization through strategic use of keywords and a connected website is crucial for discoverability in the modern voice SEO environment.

1. What is Local Capture and how does it relate to podcasting?

Local Capture is a new feature introduced with iPadOS 26, exclusively available on iPads. It allows users to record high-quality audio and video directly on their device, effectively turning their iPad into a portable recording studio for podcasts. Unlike more established professional platforms like Riverside, Local Capture is an in-built feature, making it highly convenient for users to produce content on the go, akin to using a phone for voice memos or notes.

While it doesn't currently offer features like transcription or extensive editing tools (like Riverside), it focuses on providing a direct and high-quality local recording solution for content creators, particularly podcasters, to easily capture raw material.

2. How does the new iOS 26 enhance the user experience, beyond Local Capture?

The new iOS 26 introduces several significant changes and enhancements to the Apple user experience. One notable aesthetic change is a "3D kind of glass effect styleesque" across the phone interface, making elements like call buttons appear with a transparent, multifaceted look.

Functionally, AI integration allows for new features such as caller identification that prompts the caller to state their identity before you pick up, and a cleaner message list that filters out transactional or telemarketing calls into a separate junk folder.

For Apple Podcast users specifically, iOS 26 brings voice enhancement for clearer listening, increased playback speeds up to 3x (from 2x), and a redesigned "Browse" section, now called "New," which offers a more visually appealing and intuitive way to discover new and popular podcasts.

3. Why is having a website crucial for podcasts in the era of voice SEO and AI?

The website acts as a "fortress," providing a dedicated domain where listeners can find more information and where potential traffic from podcast directories can be directed. Without a website, a podcast is unlikely to show up on AI platforms like ChatGPT, Claude, or Gemini.

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In this episode, Favour Obasi-ike, MBA, MS offers comprehensive advice on mastering Search Engine Optimization (SEO) for businesses of all sizes.

This episode focuses on the importance of strategic content creation, including evergreen and seasonal articles that foster brand equity through affiliations and provide valuable information to users. Key strategies discussed include automating business processes, optimizing website content for search engines by answering frequent questions, and leveraging brand mentions for online visibility.

We also focus on the differences in SEO approaches for small versus large businesses, with the latter focusing on increasing market share and share of voice through meticulous planning and system implementation.

Frequently Asked Questions about Mastering SEO and Business Growth

What is the core focus of mastering SEO, and how does it apply to different business sizes?

Mastering SEO (Search Engine Optimization) is fundamentally about making sure people can connect with your business effectively online. It's a strategic approach to enhance visibility and reach. For all businesses—small, medium, or large—the goal is to ensure long-term, rewarding online presence without excessive stress or demand. While the core principle remains the same, the specific strategies and their implementation vary based on business size and objectives.

Why is building a team and delegating crucial for business growth, especially when scaling?

As a business scales, it becomes impossible for one person to handle everything. The speaker emphasizes that moving from five to six figures and beyond necessitates building a team. Delegating tasks to individuals who excel in specific areas (like Pinterest, podcasting, web design, or graphic design) allows the primary individual to focus on their strengths and the overall vision. 

What is the significance of automation in a modern business strategy?

Automation is highlighted as the number one key factor for running a successful business in 2025 and beyond. The speaker asserts that if a business isn't automating, it's missing a crucial component for efficiency and growth. Automation involves scheduling, programming, planning, and researching tasks ahead of time, ensuring a smooth and systematic operation. This allows businesses to be proactive (e.g., preparing content for 30 days in advance) rather than reactive, preventing burnout and ensuring consistent output.

How can small businesses leverage content and brand partnerships for SEO and online visibility?

For small businesses, a key SEO strategy involves creating articles on their website and actively engaging in brand partnerships. The speaker advises that 70% of website articles should be "evergreen" (timeless, informative content like definitions, case studies, guides) and 30% "seasonal." 

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📈 Email List Monetization: Community, Content, and Connection strategies to monetize email list building

Email marketing strategies for businesses, emphasizing the importance of monetizing email lists stress-free. The speakers discuss the necessity of a professional email address linked to a domain, and the value of a well-maintained email list that includes other businesses.

Key advice includes regular email hygiene by removing non-responders, segmenting audiences for targeted content, and utilizing email lists for cost-effective ad retargeting.

The conversation also touches on SEO principles, the power of podcasting for brand building, and the significance of community development before product focus.

FAQs

Beyond direct sales, what are some key ways an email list can be monetized or leveraged for business growth?

An email list can be monetized in various ways beyond direct sales. It's a prime channel for:

• Sponsorships and Advertising: A robust and engaged email list is attractive to potential advertisers and sponsors seeking to reach a targeted audience. You can promote their offerings within your emails, providing them with leads and generating revenue.
• Content Promotion and Longevity: By linking emails to long-form content like YouTube videos, blog posts with structured data, or Pinterest pins, you drive traffic to platforms with longer lifespans, enhancing visibility and engagement over time.
• Building Community and Thought Leadership: An email list fosters a loyal community, which is foundational to any successful business ("community first, product next"). Consistent, valuable communication through email helps establish thought leadership, making your audience more receptive to future offerings.
• Affiliate Marketing: By aligning with brands that resonate with your audience's values and linking to their products or services, you can earn commissions.

What is the foundational step for monetizing an email list?

The absolute first step to monetizing your email list is establishing a professional email account linked to a dedicated website domain. This professional presence, like "[email protected]," is essential for building online reputation and trust. Without a professional email address and a corresponding website, you miss crucial opportunities for connection and appear less credible, making it difficult for others to engage with your business.

How does the type of email addresses in your list impact monetization and business-to-business (B2B) relationships?

To effectively monetize your email list, it's crucial to cultivate a list that includes a substantial number of professional business email addresses (e.g., "@forbes.com" or "@tesla.com") in addition to consumer emails (e.g., "@gmail.com"). While consumer emails are valuable for direct-to-consumer interactions, business emails signal B2B opportunities and can significantly enhance your email marketing game. Interactions with business domains trigger specific IP address signals, indicating genuine business interest and improving your domain authority and sender reputation. A diverse email list with a strong B2B presence allows for targeted strategies and deeper professional connections.

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Learn how Google Search Console helps businesses maximize site visibility and monetize email lists.

In this episode, we discuss the critical role of Google Search Console and SEO Gets for establishing a strong online presence and driving business growth.

We highlight how these tools enable businesses to track website performance, understand user behavior, and optimize content for search engines like Google and Bing.

The discussion also touches upon the importance of consistently updating website content to maintain relevance and leverage the full potential of SEO for long-term impact. Ultimately, the sources underscore that a well-optimized website, integrated with analytics and search console tools, is essential for converting online visibility into tangible business results.

FAQs

What are Google Search Console and SEO Gets, and why are they important for online presence?

Google Search Console (formerly Webmaster Tools) and SEO Gets are critical tools for managing and improving a website's visibility in search engine results.

Google Search Console is a free tool provided by Google that allows website owners to monitor their site's performance in Google Search, identify issues, and submit sitemaps.

SEO Gets (episode coming out soon) is a privately owned platform that offers similar functionalities, with a paid version providing more extensive data and bandwidth for analysis. Both platforms act as a "dashboard" for your online presence, helping you understand how people find your website and track conversions.

Connecting your website to these tools is a one-time, foundational step, similar to getting the keys to a house or turning on the lights; it establishes the essential connection for your website to send traffic signals to search engines like Google and Bing.

Without these connections, your online content, even social media posts, can be seen as "posting to thin air" because there's no system to track its impact and translate it into actionable data.

What is the concept of "content decay" and how can it be prevented or mitigated?

"Content decay" refers to the natural decline in the relevance and visibility of an article or blog post over time. A typical blog post has a lifespan of about 24 months in terms of prime visibility.

After this period, search engines are less likely to prioritize it in search results unless it's updated. To prevent content decay and maintain relevance, it's essential to regularly refresh or republish articles.

This involves updating the "modified date" of the content, which signals to search engines that the information is current. Just as a car's front wheels dictate its direction, the modification date allows an article to "turn left or right" in terms of relevance and continued traffic.

Updating content with new statistics, information, or perspectives refreshes its cycle, giving it another 12-24 months of potential leverage and allowing it to continue building traffic and influence.

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In this episode, we dive deep into the Six Pillars of SEO for digital marketing business success; an essential ultimate guide for anyone looking to enhance their digital presence for evergreen sustainability online.

Hosted by Favour Obasi-ike, MBA, MS, we’ll explore how mastering these strategies can elevate your online marketing efforts and drive organic traffic to your website.

Tune in as we share key insights from our extensive work with companies ranging from small startups to established brands, focusing on easy-to-implement tactics that can yield significant results.

Join us for valuable discussions on leveraging SEO effectively, and discover how to utilize tools like Pinterest SEO and podcast optimization to your advantage. Don't miss out on expert tips that can transform your digital strategy!

You can find more episodes at ⁠wedontplaypodcast.com

FAQs

What are the six core areas covered in the SEO checklist discussed?

The SEO checklist in this episode covers six critical areas:

Why is website setup so crucial for SEO, and what tools are non-negotiable?

Website setup is paramount for SEO because "if you fail to plan, you plan to fail." It involves creating a visible, readable, accessible, clickable, and findable online presence.

The non-negotiable tools for this are Google Search Console and Bing Webmaster Tools. These act as internet service providers for your website, allowing search engines to discover, index, and understand your content.

Connecting your website to these platforms is likened to submitting a song to a radio station for play; without submission, it won't be heard.

How does a sitemap function as the "brain" of a website, and why is it important for search engines?

A sitemap is described as the "brain" of your website because it transmits signals to search engines about all the content on your site. Just as a brain directs a body's functions, a sitemap guides search engines through your website's structure, including product links, category links, tag links, blog links, and general site links (homepage, about page, contact page).

When you update or create new content (like blog posts answering frequently asked questions), the sitemap ensures this fresh information is submitted to and indexed by search engines like Google, Siri, Alexa, and even AI platforms like ChatGPT, making your content discoverable when people search for relevant keywords or phrases.

Hope you learn something new about Pinterest SEO, website SEO, and podcast SEO in this episode.

Thank you for listening!

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🌐 Website Foundations for AI Visibility and Authority

SEO with ChatGPT conversations from this Clubhouse audio replay will help you focus on marketing and online visibility for AI indexing.

I emphasize the crucial role of having a website for businesses and individuals aiming to be found and highly ranked on platforms like ChatGPT. (You need a website to rank on ChatGPT)

The discussion outlines a step-by-step process for achieving this, including connecting websites to Google Search Console and Bing Webmasters, and creating high-quality, optimized content.

Book a SEO Discovery Call with Favour Obasi-ike here >>

Frequently Asked Questions

1. Why is having a website essential for getting found on platforms like ChatGPT?

Having a website is non-negotiable for visibility on platforms like ChatGPT because these AI models source their information directly from websites. A website acts as your digital "file" or "property asset," providing the content that ChatGPT, Alexa, and Siri draw upon to answer user queries.

Without a website, your information won't be indexed by search engines, making it impossible for AI platforms to find and recommend your content.

If you want to be on ChatGPT, you "need a website. That is non-negotiable."

2. How does connecting a website to Google Search Console and Bing Webmasters contribute to its visibility on AI platforms?

Connecting your website to Google Search Console and then importing that data to Bing Webmasters is a critical step. Google Search Console acts as Google's internet service provider, essentially "charging up" your website and making it accessible to Google's vast network, not just google.com, but also international domains like google.co.uk or google.fr.

Since ChatGPT is powered by OpenAI (which is technically Microsoft), and Microsoft equals Bing, it's crucial to also feature your website on Bing.

By importing your website data from Google Search Console to Bing Webmasters, you effectively create a "bridge" between Google and Bing, duplicating your content's reach and increasing your bandwidth, exposure, and longevity across these major search ecosystems that AI platforms rely on.

3. What are the "three signals" of online presence, and how do they relate to a website's visibility?

The speaker uses the analogy of a penthouse with three levels to explain three key signals of online presence:

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Clubhouse Plus Subscription: Joining or Nah? Breaking Down $4.99/mo or $49.99/yr on Clubhouse App (Explained) with Favour Obasi-ike

This Clubhouse Plus conversation primarily discusses the new Clubhouse Plus subscription, outlining its features such as anonymous room entry, multiple profile links and images, and profile view tracking.

The participants offered various perspectives on the subscription's value, debating its utility for businesses and individual users.

The conversation also touches upon strategies for content creators on the platform, emphasizing SEO, consistency, and purposeful networking to maximize engagement and monetization.

Enjoy and welcome to Clubhouse App!

Read the articles on our website to learn more with screenshots:

⁠Clubhouse Plus: 4 New Feature Updates to Boost Profile Engagement & Discovery

Clubhouse Plus Subscription: The Ultimate Guide to Premium Features

Clubhouse Plus: Features, Strategy, and Business Growth | FAQs

1. What is the new Clubhouse Plus subscription, and what are its core features?

The new Clubhouse Plus subscription offers users enhanced features for a monthly fee of $4.99 or an annual fee of $49.99. It includes four main features:

2. What are the benefits of the expanded link feature for businesses and creators?

The expanded link feature is highly beneficial for businesses and creators. Instead of being limited to just Instagram and Twitter, users can now strategically place up to eight (or potentially more) direct links to their website, LinkedIn profile, podcast, Medium articles, or any other platform where they generate income or connect with their audience.

This essentially turns a Clubhouse profile into a "walking, talking Linktree," making it easier for interested parties to explore a creator's offerings and connect with them off-platform. The speaker explicitly mentions using this to link to his podcast, training programs, marketing news feed, and even a form for podcast features, simplifying the connection process for potential clients and collaborators.

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🆕 Maximizing Clubhouse with Plus Features:

This conversation within the Clubhouse app, primarily discussed the newly launched "Clubhouse Plus" subscription.

I enthusiastically highlighted the features like increased profile links, the ability to use multiple profile pictures, the option to listen anonymously in rooms, and crucially, the addition of profile view analytics, comparing these new capabilities to the professional networking site LinkedIn.

I emphasize the value of Clubhouse Plus for business users and discuss potential future developments like paid clubs, underscoring how these changes could enhance networking, lead generation, and overall business growth on the platform.

Frequently Asked Questions about Clubhouse Plus

What is Clubhouse Plus and what features does it offer?

Clubhouse Plus, also referred to as Clubhouse Pro, is a new premium subscription service on the Clubhouse app. It is available for $4.99 per month or $49.99 per year.

I highlighted four key features offered by Clubhouse Plus:

Read the article on our website to learn more with screenshots:

Clubhouse Plus: 4 New Feature Updates to Boost Profile Engagement & Discovery

Why is Clubhouse Plus considered a significant development for the app?

Clubhouse Plus (also known as Clubhouse Pro) is viewed as a major step forward for the app, especially after being in existence for nearly five years. The speaker emphasizes that after a period of offering a lot of free value, it's time for Clubhouse to monetize. The introduction of features like profile view tracking and multiple links brings a level of data and business utility that was previously missing. This move is seen as necessary for the app's continued growth and evolution, 5 years in, enabling deeper and more meaningful connections, particularly for business users.

How does Clubhouse Plus benefit business users specifically?

The consensus among the speakers is that Clubhouse Pro is a "no-brainer" for business users. The ability to add multiple links allows businesses to direct potential clients or customers directly to their website, booking links, lead magnets, or other relevant platforms, bypassing the need for people to go on social media.

The profile view tracking provides valuable insights into who is showing interest, allowing for targeted follow-up. Additionally, the cost can be a business write-off.

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🗣️ Serious Podcasting for Business Success! (For Serious People Only)

Learn SEO for podcasts using seo tactics and marketing best practices that improve your digital audio content delivery with timeless content which ultimately improves your voice branding online.

From curating local content to international content, your workflow optimization will be driving opportunities for your business to gain everyday podcaster quality control and this could make you bigger than Google!

>> Want to start podcasting seriously? Sign up here to get the latest updates in your inbox 📨 here <<

Access to resources on SEO for podcasts are all in this episode. Marketing experts like Favour Obasi-Ike, in this episode, will walk you through barrier-free information with the updated and latest blogs you can learn on SEO for better google experience.

Podcast Marketing is important for your growth using the right phrase and exact keywords matching your user search intent and satisfaction based on your roi optimization mapping. 

Finally, the discussion touches on strategies for identifying popular topics and keywords using resources like Ivy.fm and the potential for monetization through advertising on platforms like Spotify.

FAQs about this episode

What does it mean to "podcast seriously"?

Podcasting seriously goes beyond simply having a show; it's about building it as a business asset with the goal of growth and impact.

Why are keywords important for podcasting?

Keywords are crucial for discoverability. Just like with other online content, algorithms (like those on Apple or Spotify) use keywords to understand what your podcast episode is about and recommend it to listeners searching for that topic.

By strategically incorporating relevant keywords into your podcast's file names, titles, descriptions, and even the spoken content, you increase the chances of your podcast being found by people interested in your subject matter.

How does proper file naming contribute to serious podcasting?

Using relevant keywords in your audio file names (e.g., "mental-health-awareness-tips.mp3") is a foundational step in serious podcasting. This is the "raw material" that algorithms first process. A descriptive and keyword-rich file name provides the initial information about your content, helping platforms and search engines understand its relevance.

Without proper file naming, your podcast is less likely to be discovered, even if the content is valuable. Think of it as giving your content an authoritative badge that the algorithm respects.

What are the three core steps to podcasting seriously?

The three core steps highlighted are:

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