We Fixed It, You're Welcome

For many, Victoria’s Secret represented the epitome of femininity, confidence, and glamour. But as our culture shifted toward authenticity and inclusivity, the brand has struggled to evolve. In this episode, we break down how the most iconic lingerie empire dulled its shine, what their attempted rebrand is missing, and what it would take to rebuild trust with today’s consumer.

We explore the business, the culture, the fashion, and the future.

Is it too late for Victoria’s Secret to reinvent itself? Or is there still power in the fantasy?

We break down:

● How Victoria's Secret rose to cultural dominance

● Why the brand struggled as beauty standards shifted

● The competition from Skims, Spanx, and next-gen lingerie brands

● The challenges of rebranding when the market has already moved on

● What it really means for a company to be inclusive beyond marketing

● Why transformation needs to happen internally, not just on the runway

We also explore the path forward, proposing ways for the brand to honor its heritage while embracing a broader definition of femininity and confidence.

This episode is part culture, part business strategy, part brand therapy.

Key Takeaways

● Consumers today are not just buying products. They want to see themselves reflected and respected.

● Performative inclusion will not work. Authenticity requires representation in leadership, design, and decision-making.

● The fantasy does not need to disappear. It just has to widen to include a broader spectrum of customers.

● Brands that survive cultural shifts are the ones that act proactively, not reactively.

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Links

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Wikipedia is undergoing a full-on crisis. As AI search tools like ChatGPT and Google intercept its traffic, while also borrowing its resources, the platform is facing a slow-motion collapse. Donations are shrinking, editors are burning out, and global politics are threatening its open, volunteer-led structure.

In this episode, Aaron, Melissa, and Qadira take on a big question: can Wikipedia survive in the AI era and during a time where facts are subjective? We explore how the site can evolve without losing its soul, what happens when truth itself becomes political, and why dissenting viewpoints actually make Wikipedia stronger.

What We Cover:

• Why AI is draining Wikipedia’s traffic and donations

• The tension between openness, neutrality, and regulation

• How political and cultural pressures are reshaping Wikipedia globally

• Why its volunteer model is breaking — and how AI could help fix it

• The role of diversity and localization across 300+ language editions

• The future of knowledge in an AI-first world

Key Fixes Discussed:

• Partnership, not competition: Work with AI companies like OpenAI and Google to license verified content and ensure attribution.

• Empower editors: Use AI assistance to reduce burnout and flag misinformation, while celebrating human contributors as the “Wikipedia Influencers.”

• Global equity: Invest in non-English versions, local training, and community

partnerships to balance global representation.

• Governance & transparency: Build stronger frameworks to manage bias,

misinformation, and evolving editorial standards.

• Education & early adoption: Reintroduce Wikipedia into classrooms and

universities to rebuild generational trust.

• Stay the public library of the internet: Redefine relevance not by traffic, but by quality and cultural importance.

Links

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Ben & Jerry’s, the iconic mission-driven ice cream brand, has hit a rocky patch. Co-founder Jerry Greenfield’s public exit after 47 years has raised big questions about what happens when a brand’s activist soul meets corporate strategy. Aaron, Melissa, and Qadira dig into how Unilever can protect Ben & Jerry’s social mission, rebuild trust with customers, and chart a bold path forward without its founding duo steering the ship.

From how to handle vocal founders on the outside to doubling down on values inside, this episode is a masterclass in managing founder-brand tension and preserving legacy in the corporate era.

🧠 What We Cover:

🧰 Key Fixes Discussed:

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In this big episode of “We Fixed It, You’re Welcome” our panel tackles the complex issue of the TikTok ban in the United States.

Joined by guests Braeden Sorbo (TikTok influencer, actor & content creator), Dylan Conroy (talent agent & podcaster), and guest finance panelist Sam Palazzolo, we explore the multifaceted challenges facing the platform.

The freewheeling discussion crosses into topics involving national security concerns, data privacy, content moderation, and the impact on creators and businesses. The panel debates potential solutions, including a proposed American ownership of the TikTok platform, algorithm transparency, and creator diversification across platforms.

While acknowledging the complex viewpoints of those involved in this conversation, we each offer our own perspectives about balancing free speech, user safety, and business interests in the evolving social media landscape. The episode highlights the far-reaching implications of TikTok’s fate for creators, users, and the broader tech industry.

Disclaimer:

A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring.

By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

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This week on We Fixed It, You’re Welcome, we’re diving deep into one of the most fascinating business stories in streaming: the Disney+ crisis. From explosive subscriber growth to public backlash and strategic pivots, Disney’s streaming platform has seen both magic and mayhem.

Joining us is Michael Cerdá, the former VP of Product at Disney Plus, who helped take the platform from concept to over 100 million subscribers. Michael gives us a rare behind-the-scenes look at how the service was built, why key decisions were made, and what Disney can do now to win back its audience.

We break down:

• The launch chaos that almost broke Disney Plus

• Why bundling Hulu and ESPN+ was a last-minute gamble

• The subscriber exodus and backlash over pricing

• How personalization and AI could reshape streaming

• And our fix for Disney Plus retention and acquisition strategies

Whether you’re a media strategist, streamer, or just love a good comeback story, thisone’s packed with insight.

✅ Key Takeaways:

• Bundling works—even when it’s messy—because it locks in lifetime value.

• Personalization is the next battlefield in streaming retention.

• Disney’s loyalty ecosystem is underleveraged but powerful.

• AI could usher in a new era of storytelling, putting the viewer at the center.

Guest Plug:

Michael Cerdá’s book Build Something is available on Amazon and Barnes & Noble. It dives

deeper into Disney Plus’s launch and other major product stories.

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

Links:

• Website – www.wefixeditpod.com

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YouTube – / @wefixeditpod

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In this episode of We Fixed It, You’re Welcome, the panel dives into the surprising global phenomenon of Labubu—the bug-eyed, fang-toothed collectible from Pop Mart that has taken the toy and collectible world by storm.

Our guest, Manuel Torres Port, brings decades of experience from Mattel, Nickelodeon,NBC Universal, and more, to unpack what makes Labubu not just a collectible but a cultural force. The panel dissects how scarcity, community, surprise, and user-generated content fuel the brand’s viral success—and where the risks lie.

Together, Aaron, Melissa, Qadira, and Manuel explore:

• The psychology of scarcity and surprise

• The art of building community and identity around a product

• Lessons learned from Beanie Babies, Pokémon, and LEGO

• Corporate responsibility in marketing to kids

• How brands can create momentum without flooding the market

The episode culminates in a surprise – a live Labubu unboxing, giving everyone a firsthand experience of the dopamine hit that’s driving billions in sales. Whether you’re a marketer, brand strategist, or just fascinated by how fanbases are made, this episode breaks down the business strategies unboxed behind Labubu’s meteoric rise.

Expect insights on:

• How scarcity and surprise fuel billion-dollar collectible brands

• Why Pop Mart’s experiential retail model is changing the game

• What other businesses can learn from Labubu, LEGO, and Beanie Babies

• The fine line between hype, community, and corporate responsibility

• Strategies to keep momentum without bursting the bubble

Key Pull Quote

"Don’t just copy the blind box model, make the reveal your own, give fans a world to live in, and a stage for your product to show."– Manuel Torres Port

Links

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

Links:

• Website – www.wefixeditpod.com

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YouTube - https://www.youtube.com/@WeFixedItPod

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In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.

What’s the actual value of “fixing” a struggling company?

Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength.

Expect insights on:

Why Southwest’s baggage fees could still work without killing loyalty?

How Party City could have survived with community-driven retail?

What Jaguar missed in its EV pivot and how to reclaim brand trust?

This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact.

Listen, learn, and maybe rethink how YOU approach business pivots.

We dive deep into the real numbers behind our “fixes.” With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies:

Chapters

0:00 – Welcome to We Fixed It, You’re Welcome

1:20 – Meet our guest: Lukas Sundahl

2:40 – How we quantify “fixes”

4:20 – Case Study 1: Southwest Airlines

8:00 – Case Study 2: Party City

14:40 – Case Study 3: Jaguar

18:20 – The power of the pivot

23:00 – Why grounding fixes in real companies works

25:45 – Closing thoughts & where to find Lukas

Key Themes:

The financial impact of strategic pivots

Brand loyalty vs revenue growth

The “power of the pivot” in corporate turnarounds

Why storytelling + numbers matter in fixing companies

Key Pull Quote

“The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.” – Lukas Sundahl

Subscribe for more deep dives where we fix big business problems with fresh perspectives.

Links:

• Website - www.wefixeditpod.com

• Follow us on:

Instagram: @wefixeditpod

LinkedIn: https://www.linkedin.com/company/wefixeditpod

YouTube: @wefixeditpod

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Description

In this episode of We Fixed It, You’re Welcome, the team dives deep into the phenomenon of meme stocks like GameStop, AMC, Hertz, and Bed Bath & Beyond. What started as internet-fueled rebellions against Wall Street turned into massive financial chaos — with instant millionaires, bankrupt companies, and confused everyday investors.

Guest: Matt Anthes – Digital strategist, social impact advocate, founder of Advocators.ai, mentor with Techstars and Stanford’s AI for Good, and builder of HooliCon.com.

Together with our guest, the panel explores:

✅ How online communities (Reddit, YouTube, Twitter) fueled the frenzy

✅ Why meme stocks mirror influencer marketing & viral movements

✅ The risks for small investors caught in FOMO

✅ What companies like GameStop & AMC should do when their stock surges artificially

✅ Corporate responsibility, employee impact, and investor psychology

✅ How investors & companies can harness meme stock energy for good

From GameStop’s wild ride to AMC’s billion-dollar lifeline, this episode unpacks what happens when culture collides with capital.

👉 Subscribe for more deep dives where we fix big business problems with fresh perspectives.

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In this episode, our panelists discuss the strategic rebranding of Beyond Meat, which has now transitioned to simply "Beyond." The company, once a rising star in plant-based meats, now faces challenges due to mounting losses, oversaturation in the market, and shifting consumer preferences. They explore Beyond's new mission to focus on cleaner, simpler ingredients and whether expansion into other categories is a good idea. The panelists also dive into the challenges of rebuilding trust, addressing consumer concerns, and how companies can distinguish themselves from competitors.

Key Topics Discussed:

•Beyond Meat's Rebrand to Beyond:

The company drops "Meat" from its name to reflect a broader focus on plant-based protein options, moving away from being just a meat alternative.

•The Evolution of the Plant-Based Market:

Discussion on how the plant-based meat market has become oversaturated with competitors like Impossible Foods and the influx of other plant-based brands in grocery stores.

•Beyond’s Strategic Pivot:

Beyond's decision to simplify its ingredients, focusing on transparency and health-conscious options. Their new product, Beyond Ground, made with simple ingredients like fava beans and avocado, aims to address concerns over ultra-processed foods.

•Expanding Beyond Plant-Based Meat:

Moving away from just replacing meat, Beyond is now positioning itself as a provider of healthier and more sustainable food choices, appealing to a wider range of consumers, including flexitarians and health-conscious individuals.

•Mission vs. Market Reality:

The panelists discuss how Beyond’s mission-driven approach, focused on environmental sustainability, may conflict with consumer demands for taste, price, and availability. The episode explores how the company must balance its mission with product execution to succeed in the competitive market.

•Partnerships and Global Expansion:

Beyond's struggle with previous high-profile partnerships, such as McDonald's and Starbucks, and the potential for future collaborations with health-conscious brands and meal kit providers. They also touch on the importance of understanding cultural nuances when expanding globally.

•Challenges in the Plant-Based Category:

The panelists discuss the "Frozen Yogurt Store Effect" and how Beyond's initial success created a market for competitors, leading to increased market saturation and consumer confusion.

•Future Strategy for Beyond:

The panelists suggest a focused, simplified approach to product offerings, building strong partnerships with like-minded companies, and focusing on their mission to create sustainable, plant-based protein options.

Key Takeaways:

•Simplicity and Transparency: Consumers are increasingly looking for simpler, cleaner ingredients in their food. Beyond's pivot to cleaner products with fewer ingredients could help rebuild trust and differentiate the brand.

•Targeting a Broader Audience: Beyond's new focus on providing plant-based options for everyone, not just vegans and vegetarians, opens up new growth opportunities.

•Strategic Partnerships: Beyond must choose its partners wisely to ensure they align with its mission and values. Collaborations with health-conscious brands or meal kit services could help reintroduce Beyond to the consumer base.

Closing Thoughts:

Aaron, Qadira, and Melissa highlight the importance of staying true to a company's mission while adapting to market changes. They believe that Beyond has the potential to bounce back, but it will need to focus on rebuilding trust, simplifying its offerings, and aligning its partnerships with its core values.

Links:

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In this thought-provoking episode of We Fixed It, You’re Welcome, we explore the intersection of artificial intelligence and education with Dr. Marc Wolpoff, Professor of Psychology at Riverside Community College. With AI tools like ChatGPT becoming common in classrooms, we dive deep into the potential benefits and challenges these tools present for students and educators alike.

Dr. Marc shares his insights into how AI is being used by students—from homework help to exam assistance—and the growing concerns around its impact on critical thinking, creativity, and the learning process. We discuss how AI may be inadvertently eroding students’ ability to think for themselves and the importance of teaching them how to use AI responsibly.

We also talk about the ethical implications of AI in education, including how to balance using AI as a helpful tool without compromising the integrity of learning.

Key Highlights:

• The rise of AI in classrooms and its impact on students

• AI "creep" and cognitive offloading in education

• Balancing AI usage with critical thinking and problem-solving skills

• The honor code dilemma in schools and how AI complicates academic integrity

• Dr. Marc Wolpoff’s approach to teaching students to think independently while using AI

• How AI might change the future of education and workforce readiness

Join us as we explore the future of learning and the role AI should play in the classroom!

Timestamps:

0:00 – Introduction to the Episode and Dr. Marc Wolpoff

1:00 – Dr. Marc Wolpoff’s Background in Psychology and Education

2:30 – AI Use in Classrooms: Students Turning to AI for Help

4:00 – AI "Creep" and Cognitive Offloading: How Students Use AI

6:00 – The Impact of AI on Critical Thinking and Problem-Solving

8:00 – Honor Codes and AI: Navigating the Ethical Dilemma

10:00 – AI as a Tool for Good or a Shortcut for Lazy Thinking?

12:00 – The Diversity of AI Use Across Different Subjects

14:00 – How AI is Impacting Creativity and Higher-Level Thinking

16:00 – AI Literacy: Educating Students on When and How to Use AI

18:00 – The Role of Corporations in Shaping AI Literacy for Students

20:00 – The Future of Education: AI in Academia and the Workforce

22:00 – What We Need to Teach Students About AI and Accountability

24:00 – The Balance Between Technology and Human Judgment

26:00 – Closing Thoughts on AI’s Role in the Future of Education

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Website: wefixeditpod.com

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