In this episode, we sit down with Alexandra Zauner, the founder of Lucille’s Bottle Shop in St. Paul, to talk about Dry January, sober curiosity, and what it looks like to build a social life that does not revolve around alcohol.
Alex has been sober for over 10 years, is a seriously impressive entrepreneur and mom, and has been featured multiple times on KARE 11 as she and her business have grown. She also previously hosted her own podcast, Creating Ripples, which became a powerful platform and grew to well over 200 episodes, built on the idea that every story can create a ripple effect and inspire those around you.
Alex shares her sobriety story, what has shaped her mission, and how Lucille’s grew from pop ups and tastings into a retail space and eventually into what she is most passionate about now: mobile events and experiences that help people connect for real. We also talk about the behind the scenes reality of small business ownership, learning what actually gives you energy, and having the courage to refine your vision instead of doing a little bit of everything.
We dig into the gray area that a lot of people live in: wanting to drink less while still navigating family gatherings, friendships built around drinking, and social pressure. Alex breaks down why getting clear on your why matters so much, how to approach events where alcohol is present, and why it does not have to be all or nothing.
We also get into the fitness world and its relationship with alcohol, including why races and wellness spaces should be offering better NA options, and how advocacy creates change faster than we think.
Alex wraps with a We Get To Do This moment that helped realign her entire business and purpose. If you are sober, sober curious, or simply craving deeper connection, this episode will meet you right where you are.
If you enjoyed this episode, please follow the show, leave a five star rating, and share it with a friend who might need the reminder that you do not have to do this alone.
Lucille's Bottle Shop Website
Alexandra Zauner Instagram
Alexandra Zauner TikTok
Lucille's Bottle Shop Instagram
Lucille's Bottle Shop TikTok
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