We chat with Dr Matthew Selinske, a postdoctoral research associate, in the ICON (Interdisciplinary Conservation) Science Research Group at RMIT University. We discuss some work that Matthew has published about what interventions are likely to have the biggest impact on reducing the consumption of cow flesh.You can find the article through this link, We have a steak in it: Eliciting interventions to reduce beef consumption and its impact on biodiversity.You can find out more about Matthew at his website.