The negative sentiment in tech stocks, caused by rising interest rates, less attractive discounted cash flow models and more tepid forward guidance, is easily measured by public market valuations. And while there’s lots of talk about the impact on private companies, their cash runways and 409A valuations, measuring the performance of non-public companies isn’t as easy. IPOs have dried up and public statements by private companies accentuate the good and hide the bad. Real data, unless you’re an insider, is hard to find. 

In this Breaking Analysis we unlock some of the secrets that non-public, emerging tech companies may or may not be sharing. We do this by introducing you to a capability from ETR that we’ve not previously exposed in Breaking Analysis. It’s called the ETR Emerging Technology Survey and is packed with sentiment and performance data based on surveys of more than 1,000 CIOs & IT buyers covering more than 400 private companies. The survey will highlight metrics on the evaluation, adoption and churn rates for private companies and the mindshare they’re able to capture. 

We’ve invited back our colleague Erik Bradley of ETR to help explain the survey and the data we’re going to cover in this post.