We Know Marketing, We Promise

Spoiler alert: no one is balancing everything perfectly — not even us. In this honest episode, we share what work-life “balance” actually looks like behind the scenes of business ownership, parenting, chronic illness, and a whole lot of therapy.

From being forced to slow down, to redefining success around capacity and community, this episode is all about managing the chaos with grace and getting real about support, boundaries, and what actually matters.

You’ll learn:

• Why balance is a myth—and what to focus on instead

• How your body and mind will tell you when it’s time to slow down

• The power of delegating (even when it’s not your way)

• How support systems make or break your ability to keep going

• Why therapy, faith, and routines keep us sane(ish)

• What to do when life throws curveballs mid-client call

In this episode, Naoma and Kelsie talk through what it really means to “recession-proof” your marketing.

Spoiler: it’s not about panicking or slashing your budget. It’s about building trust, staying consistent, and being indispensable to your clients. They break down tactical ways to create stickier client relationships, refine your messaging, and deepen brand trust—before things get rocky.

Whether you're already feeling the pinch or just want to prep smartly, this one’s packed with honest advice (and a few laughs, of course).

Key Takeaways

- Cutting your marketing budget is usually the worst move in a downturn.

- People still need your services—they just become more selective.

- Building trust through personal branding and clear messaging is crucial.

- Upselling happy clients can be smarter than chasing new ones.

- Consistency in communication (especially during chaos) builds loyalty.

- Be seen as a partner, not a vendor. That’s how you stay on the roster.

- Map your client journey. A solid onboarding experience can make or break retention.

- Make your business sticky—offer value beyond the scope when possible.

If you go quiet, people assume you're struggling. Stay visible, even if you're pivoting.

Calm, clarity, and character make you recession-resistant.

No one starts a business dreaming of burnout and busywork. But without a clear vision, that’s exactly where you land. In this episode, Kelsie and Naoma break down what vision actually is—not just a fluffy statement on your website, but a decision-making compass for everything from hiring to content to client fit.

They share how vision shows up in branding, social media, and leadership—and how it can completely change the way your team, marketing, and business grow. You’ll hear their personal experiences with vision misalignment, what clarity has changed for them, and how to get yours out of your head and into your business.

You’ll Learn:

• What a business vision actually is (and isn’t)

• How to recognize when you’re lacking vision

• Why vision matters for branding, content, and your team

• The difference between dreaming and planning

• How to revisit and refine your vision quarterly

• The key questions that help extract your true goals

In this episode, Naoma and Kelsie break down Instagram’s latest update: professional accounts are now being indexed by Google. This means your posts can show up in search results — yes, your Reels, captions, especially alt text.

What does that mean for your business? It’s time to get serious about strategy. The duo walks through what this update changes, what you should do now to align your content with your website and brand goals, and why content pillars and keyword use matter more than ever.

They also get real about shadow banning, personal branding accounts, and how this shift might affect your reach, visibility, and ultimately your revenue.

You'll Learn:

• What Google indexing on Instagram really means

• How to optimize your IG profile and content for SEO

• Why alignment between your site and social media matters more than ever

• The difference between discoverability and diluted messaging

• Tips for navigating shadow banning and personal branding

We thought we could cover our top 10 mistakes in one episode. We were wrong.

In part three of our “business mistakes” series, we get into the stuff that really stings—bad partnerships, financial spirals, lost confidence, and the mindsets that almost broke us. But don’t worry. It’s not a pity party. It’s real talk about what we’ve learned, how we course-corrected, and why the people in your corner matter more than anything else.

In this episode:

• What happens when your business bleeds $10K a month

• Financial red flags and mindset spirals

• Why good release forms matter (especially on $10K shoots)

• Imposter syndrome

• Being discerning about “partnership” offers from strangers

• Why support systems are non-negotiable

• Riding the waves of project-based business models

Ever launch something you swore people needed... only to hear crickets? Or held onto a client way past their expiration date?

In this episode of We Know Marketing, We Promise, we’re unpacking real business timing mistakes—from rushed launches and rebrands that took too long, to missed opportunities and late price increases. We talk through what happens when you ignore your gut, how to charge for the pain-in-the-butt factor, and why hard conversations around profit aren’t just necessary—they’re strategic.

Inside this episode:

• Launching something before testing the audience

• The power of casting a vision (and how to know when someone’s not ready)

• Raising prices when a client relationship is no longer profitable

• How not to spiral after a “mistake”

• The importance of building custom packages that still protect your margins

We’ve made the mistakes so you don’t have to… seriously. In this episode, we’re getting real about the not-so-glamorous side of running a business.

From getting burned by bad contracts and ghosted by clients, to wasting money on courses we never opened and holding on to red flag clients for too long… we’re laying it all out.

If you’ve ever said yes when you should’ve said no, or built a marketing plan around hope and Venmo requests, you’ll feel right at home here.

Inside this episode:

• The $900 monthly credit card fee we’ll never pay again

• How not having a contract (or a strong one) came back to bite us

• The pain of not firing clients soon enough

• Shiny object syndrome in the form of cameras, courses, and 'tools'

Let’s normalize learning through mistakes… and maybe laugh (or cry?) a little along the way.

We’ve seen it… and done it ourselves. Mixed signals in your messaging, visuals, or team communication will confuse your audience (and your team) faster than you think. In this episode, we break down what it actually means to have brand clarity and why even good businesses fall into the trap of being inconsistent.

If you’ve ever wondered why you’re getting ghosted by leads, attracting the wrong type of client, or having team members fumble through what you do—you might be sending out brand confusion instead of brand confidence.

You’ll learn:

• How to check if your team is aligned on your brand message

• Why inconsistent visuals are costing you premium perception

• What a "red velvet rope policy" actually means (and why you need one)

• What happens when your CEO vision isn’t communicated clearly

• Simple steps to fix misalignment and stop sounding like a hot mess

Spoiler: just because someone can post on Canva doesn’t mean they should own your brand strategy.

In this episode, we get honest about the rise of virtual assistants handling business marketing — and why it often leads to confusion, frustration, and wasted money. From personal experiences (some painful), we walk through what your VA can do well, where it goes off the rails, and how to actually get marketing that drives results without blowing your budget.

If you’ve ever outsourced your social media and wondered, “Why does this still feel so messy?” — this one’s for you.

You’ll learn:

• The difference between a VA and a marketing strategist

• Why marketing isn’t something to DIY through delegation

• How AI and algorithms have changed social media forever

• What VAs can help with (spoiler: it’s not design or strategy)

If you’ve been lurking on LinkedIn, unsure whether to hit “post,” this episode is for you.

In this convo, Naoma and Kelsie break down what a personal brand really is, why it matters, and how to build one that feels authentic (not cringey). They get into the actual ROI of showing up online, from warmer leads and faster sales to better talent and unexpected opportunities.

Whether you're a founder or an executive your personal brand walks into the room before you do.

You’ll learn:

• Why people remember people, not logos

• How a personal brand shortens the sales cycle

• The hidden ROI (think: speaking gigs, partnerships, better hires)

• How to start without being overwhelmed