We Know Marketing, We Promise

The sale isn’t the end of your marketing funnel, it’s the start of your client experience. So… what happens after someone says “yes”?

In this episode, Naoma and Kelsie talk about what it really takes to create a thoughtful, consistent, and elevated client journey, from onboarding to offboarding and every touchpoint in between.

They share stories, systems, and even the missteps that helped shape their process. Whether you're a service provider, an agency owner, or just tired of being ghosted post-proposal, this episode will help you turn one-time buyers into lifelong fans.

We cover:

• How to create a magical first impression post-sale

• What to include in your onboarding call and welcome materials

• Common mistakes that confuse (or frustrate) clients

• Automations + templates to make it all smoother

• What clients actually remember about working with you

• When to gather feedback (and what to ask)
  

If the thought of hitting "record" makes you break into a sweat, you’re not alone.

In this episode, Kelsie gives Naoma (and all of us) a pep talk and tactical roadmap for getting more comfortable on camera. Whether you’re building a personal brand, marketing your business, or just trying to look less robotic on LinkedIn, we’re diving into the mindset, tools, and scripts to help you show up with confidence.

In this episode, we cover:

• The real reason most people hate video (spoiler: it’s not the camera)

• The mindset shift that makes it easier to hit record

• How video content builds trust, connection, and visibility

• Practical tips to start practicing today

• Our favorite tools, editing tips, and confidence hacks

Ever posted something on LinkedIn you thought was mild… only to have it spiral into a spicy thread with 250+ comments and a side of chaos? Yeah, that happened.

In this episode, Naoma shares the story of her accidental hot take on AI, what she learned about dealing with digital drama, and how to handle backlash without losing your cool (or your brand voice).

Whether you're new to building a personal brand or one spicy post away from going viral, we talk about the mindset, strategy, and boundaries you’ll need to navigate the social space with confidence.

In this episode, we cover:

• What to do when your LinkedIn post unexpectedly blows up
  

• How to separate helpful feedback from harmful trolling
  

• The 3-bucket method for dealing with comments
  

• What to say (or not say) when the internet gets loud

You’ve got a killer skill set—but is your audience getting it?

In this episode, we unpack the difference between what you do (your service) and what clients actually want to buy (your offer).

Naoma and Kelsie break down how to identify pain points, simplify your message, and package your work in a way that feels irresistible to your dream clients. We show you how to shift from selling services to selling outcomes—and why jargon is killing your conversions.

You’ll learn:

• The difference between a service and an offer

• Why pain points—not features—are key to sales

• How to use client feedback to shape your message

Niching gets a bad rap sometimes. Are you limiting yourself? Are you leaving money on the table? We get it.

In this episode, we dive into why finding a niche actually sets you up for success — and why fear keeps so many businesses stuck trying to serve everyone (and impress no one). We unpack the myths around niching, how to niche without feeling trapped, and why the right focus makes your marketing, branding, and growth 100x easier.

We also talk about how we’ve niched (and pivoted) over time, the mistakes we made trying to be everything to everyone, and why "clarity over cleverness" wins every single time.

They get confused all the time, but branding and marketing are not interchangeable.

In this episode, we break down what branding really is (hint: it’s more than just a logo), why it has to come before marketing, and how skipping the brand work can actually cost you trust, time, and a whole lot of money.

We unpack how your brand is the foundation for everything—from internal culture to external campaigns—and why nailing that foundation makes all your marketing efforts actually work.

You’ll also hear how Kelsie’s full rebrand changed not just her business, but how she sees herself as a woman, a mom, and a founder. (Yes, branding goes that deep.)

• What branding really is (and what it’s not)

• Why branding comes before marketing — always

• How a solid brand helps you make business decisions faster

• What happens when you market without a brand (spoiler: nothing good)

• How internal culture and external brand perception are connected

• Why you don’t need a Canva logo — you need strategy

Ballin’ on a budget? You’re not alone — and you’re not out of options.

In this episode, we break down how to market your business when resources are tight, whether you’re just getting started or trying to stretch every marketing dollar.

We cover brand building basics, how to stay consistent without burning out, and where to spend (or not spend) your money.

From DIY logos and social media strategy to investing in the right content and taking care of your referral partners, this episode is packed with scrappy tips and smart moves to grow without going broke.

You’ll learn:

• Why a typed-out logo might be your best friend at the start

• How to tweak your messaging without breaking your brand

• The #1 place to invest in content when money is tight

• How to use referral partners as a lead-generating machine

• What a healthy marketing budget actually looks like (hint: it’s a % of revenue)

• Creative ways to repurpose content without looking lazy

Whether you're in year one or just trying to be smart with your spend, this episode is your no-fluff guide to building momentum without draining your bank account.

Not all agencies are created equal — and some will cost you more than just money.

In this episode, we break down the biggest red flags to look for when you're hiring a marketing agency (and some green flags too!). From no discovery calls and vague processes to shady guarantees and high turnover, we share the hard-won lessons and insider perspective that can help you avoid wasting time, money, and energy.

We also talk about the good signs — like agencies that ask smart questions, explain their process clearly, and tell you when something isn’t in their wheelhouse. If you’re thinking about outsourcing your marketing, this is the episode to listen to before you sign anything.

You’ll learn:

• The #1 red flag that shows up before you even get a proposal

• Why rebranding might not be the answer (even if an agency says so)

• What a good discovery call sounds like

• How guarantees can be a trap (and why they rarely mean results)

• What clear communication and transparency actually look like

• The difference between an order-taker and a strategic partner
  

Whether you're hiring for branding, social media, or a full-service agency, this episode will give you the tools to make a smarter choice.

Sure, pretty posts are nice — but are they doing anything for your business?

In this episode, we talk about content marketing that goes beyond the likes and actually builds trust, authority, and long-term results. We get real about what “converting” even means, how to define your goals vs. tactics, and why chasing vanity metrics can leave you spinning your wheels.

We also share personal wins and mistakes from our own content journeys—like how consistent LinkedIn posts led to speaking gigs, and why that “build it and they will come” mindset needs to be retired immediately.

You’ll learn:

• Why content marketing is about building authority, not chasing trends

• What conversions actually look like — and how to track them

• The long-game mindset that pays off (eventually)

• How to define your content goals and align them with tactics

• What to do before you post—like having a brand and strategy first

Whether you’re DIYing your content or hiring an agency, this is the real-talk episode every founder and marketer needs.

Feel like you’re saying the same thing over and over again? GOOD.

That’s literally the point.

In this episode, we break down why repetition is the unsung hero of great marketing and how to make your message stick without sounding stale.

We get into:

• Why repeating yourself is a branding superpower

• How to find your “core message” and say it in 100 different ways

• The mistake of chasing trends vs. owning your voice

• What happens when your visuals and messaging don’t align

• Why clarity beats cleverness every single time
  

If you’ve ever worried about sounding boring or basic—this episode is your permission slip to simplify, repeat, and win.