We Know Marketing, We Promise

In this episode, we get real about the gap between knowing what to do and actually doing it. Whether it’s social media, newsletters, or content strategy, we’re all figuring it out in real time—and that’s OK.What you’ll learn:Why you don’t need to do everything at once to grow your businessThe Rule of Threes framework for staying focused and productiveHow to build the “consistency muscle” without burning outThe difference between progress and perfection in marketingHow to start a newsletter or social strategy that feels authentic to YOUWhy experimenting, failing, and trying again is the secret to long-term growthThis is your permission slip to start small, start messy, and start today. Because consistency—not perfection—is what builds trust, momentum, and results.👉 Subscribe for weekly, no-fluff marketing strategy and behind-the-scenes insight.💬 Question: What’s one small thing you can commit to doing consistently this week?#MarketingStrategy #Consistency #Entrepreneurship #WeKnowMarketing #BrandBuilding

If your posts are random holiday greetings, your website doesn’t match your socials, and your team can’t explain what you do—you’re in a brand identity crisis. This episode breaks down the real reasons your marketing falls flat and how to fix them fast.What you’ll learn:Clear signs of an identity crisis (mixed messages, mismatched visuals, “everyone” targeting, no revenue lift)How to align website + social + sales so they tell one storyWhy silos kill momentum—and how to integrate brand, marketing, and opsThe “say it plainly” rule: what you do, who you help, what you don’t doWhen to niche, when to evolve (and why this repeats every few years)Practical steps to audit services, refine ICP, and rebuild your content planWatch if you need: brand clarity, tighter messaging, and marketing that actually drives revenue—not noise.👉 Subscribe for weekly, no-fluff strategy.💬 Question: Ask your team today—“What do we do and who do we help?” Did the answers match?

In this episode, we open up about the mistakes, missteps, and messy moments that shaped our journey as business owners—and the lessons we’ll never repeat. From contracts to boundaries, pricing to people-pleasing, these are the hard truths that only experience can teach.What you’ll hear:Why handshake deals can wreck your business (and why everything must be in writing).The danger of glamorizing busyness instead of implementing strategy.Learning to stop chasing shiny objects and stick to your lane.The importance of clarity, conviction, and focusing only on what you do best.Boundaries with vulnerability—why you need the right outlets, not your clients or team.How project management systems and pricing structures can change everything.The cautionary tale of why you should never mix business with dating.This is a raw, candid conversation designed to help you avoid the same pitfalls and grow smarter, stronger, and more sustainably.👉 Subscribe for real stories, smart strategies, and the unfiltered side of business.💬 Question: What’s one lesson you’ve learned the hard way that you’ll never do again?#Entrepreneurship #BusinessLessons #WeKnowMarketing #BrandBuilding #SmallBusiness

In this bonus behind-the-scenes episode, we share the real story of how this podcast came to life—messy beginnings, unexpected pivots, and the lessons learned along the way. From early business struggles to community connections, brand building, and balancing entrepreneurship with motherhood, this conversation is raw, honest, and a reminder that nothing ever goes perfectly to plan.What you’ll hear:How a chance connection led to starting a podcast.The role of feedback, business plans, and mentors in shaping growth.Why building systems and owning the business side matters as much as creativity.The challenges of burnout, balance, and showing up authentically as women in business.The unglamorous but essential truth: you have to push through the cringe to grow.If you’ve ever thought about starting something but held back out of fear, perfectionism, or uncertainty—this episode will show you why starting messy is better than not starting at all.👉 Subscribe for more real stories, strategies, and marketing insights.💬 Question: What’s one dream you’ve been sitting on that you know it’s time to start?#Entrepreneurship #WomenInBusiness #Podcasting #BrandBuilding #WeKnowMarketing

Consistency isn’t about superhuman willpower — it’s about systems.

In Part 3 of the 90-Day Marketing series, we’re diving into the tactical side of staying consistent: tools, templates, and habits that keep your content going even when life gets busy. From how we actually use Canva and ChatGPT to the way we structure marketing tasks in ClickUp, we’re giving you a real look behind the curtain.

Spoiler: It’s less about perfection and more about making things easy to repeat.

Takeaways:

• How to build a marketing system using tools like Canva, ClickUp, and ChatGPT

• The importance of setting up a brand kit and consistent visuals

• Why batching content only works if your foundation is solid

• Tips for scheduling, delegating, and building reusable templates

• What “done” looks like when you’re short on time or energy

In Part 2 of the 90-day marketing series, we dive into the content + systems phase—how to build a sustainable content strategy, grow your personal brand, and set a cadence you can actually keep.

What you’ll learn:

- How to pick the right platform (why LinkedIn often wins) and optimize your profile (photo, bio, CTA).

- The Venn-diagram method to define content pillars (expertise, POV, interests) and keywords.

- Personal brand vs. business brand—how to separate them and cross-promote effectively.

- Batching, repurposing, and weekly cadence (videos, carousels/PDFs, posts) that the algorithms reward

- Authenticity that converts: the “FaceTime a friend” approach and the red-velvet-rope policy for ideal clients.

- Engagement systems (15–30 min/day), KPIs, and light email automations to support sales.

- Using AI to brainstorm and calendarize 30 days of content—without sounding robotic.

If you skipped Part 1, go watch that first so this episode makes sense. Then come back here to build the muscle and scale.

Subscribe for weekly, no-fluff marketing strategy.

Question: Which three content pillars will you start with?

Want more? Stick around for behind-the-scenes and practical templates in future episodes.

#MarketingStrategy #ContentStrategy #PersonalBranding #LinkedInMarketing #SmallBusiness

In this episode, Naoma and Kelsie break down what it really takes to get your marketing off the ground — without burning out, confusing your audience, or becoming a content machine with no results. From defining your ICP and clarifying your message to choosing the right platform and building a content muscle, this episode is packed with practical advice to set your marketing foundation. Whether you're in your first 90 days or 5 years in and still winging it, this is your sign to hit reset and build with intention.

Key Takeaways

• If people are confused, they won’t buy — clarity wins over cleverness.

• Define your ICP like a real human, not a spreadsheet. Get specific.

• Don’t be the all-you-can-eat buffet. People want a clear recommendation, not a menu.

• Messaging needs to be consistent across sales calls, socials, emails, and your site.

• Your “I help” statement should evolve — it’s a guide, not handcuffs.

• Posting to post = confusion. Have a strategy, or you’ll waste time.

• Focus on one or two platforms. Don’t burn out trying to be everywhere.

• The first 90 days are about building muscle, not going viral.

In this episode, Naoma and Kelsie talk about the mental gymnastics of building a personal brand—and how to stay consistent without spiraling. They get real about what makes it so hard (hint: perfectionism, comparison, and those "what the hell am I even doing?" moments) and break down the systems that have helped them stay visible over the long haul. If you're overwhelmed by the idea of content planning, posting, and showing your face online, this one’s for you.

Takeaways

• You don’t have to be everywhere. Choose one platform and start there.

• Content lanes (what you do, how you think, who you are) help organize your brand voice.

• Batch planning and simple systems can make consistency feel possible.

• Your content doesn’t need to be perfect—it just needs to be yours.

• Start where you are. Post through the cringe.

In this episode, Naoma and Kelsie get real about what it’s meant to find deep friendship in business. They share how having a trusted confidant, someone who understands both the mental load of entrepreneurship and the emotional rollercoaster, has changed the game.

From whiteboard sessions that sparked clarity to hospital visits that revealed burnout, this episode explores how business friendship can be an anchor, a mirror, and a catalyst for growth. They also chat about collaboration without competition, how trust builds slowly (and sometimes unexpectedly), and why this podcast wasn’t just born over margarita, it was built on a foundation of mutual respect, support, and of course… margaritas.

Key Takeaways

• Having a business bestie can prevent burnout by offering a space to process without judgment.

• Real collaboration happens when egos are down and trust is high.

• Proximity deepens perspective—seeing behind-the-scenes builds better advice and encouragement.

• Being in business is hard; having someone who gets it makes it easier.

• Friendships in business require maturity, boundaries, and the ability to say “I need time to think.”

• Confidence grows when you’re consistently reminded of your strengths.

• Strategic partnerships are built slowly—and benefit from shared values and mutual respect.

• Disagreements are inevitable, but how you handle them is what matters.

• There’s no clean line between friendship and business

• You don’t need a dozen business friends—just real ones can change everything

In this episode, Naoma and Kelsie dive into the real stuff: the mental hurdles that come with starting, running, and growing a business.

From facing rejection and dealing with feedback to unraveling money mindsets and navigating identity crises, they get honest about what it takes to keep going—especially when the biggest obstacle is your own brain. Packed with personal stories, spirals, and business breakthroughs, this episode is a must-listen for any entrepreneur who’s ever doubted themselves (aka, all of us).

Takeaways:

• Rejection is part of the process—getting told "no" often builds resilience.

• Feedback isn’t always useful, but asking better questions helps make it actionable.

• Money mindset issues run deep—especially if you grew up with scarcity.

• Avoiding finances doesn’t make them go away. Systems do.

• Business reinvention requires shedding old identities and stepping into new ones

• Confidence doesn't come first—clarity and action do.

• Strategy isn’t optional; it’s the foundation for sustainable growth.

• Slowing down for refinement can feel terrifying but is necessary.

• Entrepreneurship will force you to deal with your past, your patterns, and your self-worth.

• Support systems (and business besties) are everything.