We Live to Build

Why do so many change initiatives fail? According to top CEO coach Erika Andersen, it's because leaders don't have a plan for the people side of change. This video is A 4-Step Playbook for Leading Your Team Through Change. Learn the four critical levers—Understanding, Priorities, Control, and Support—that will help you guide your employees through the difficult process of transformation . This is the definitive guide for leading your team through change. Check out the company: https://proteus-international.com

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🕒 CHAPTERS

00:00 - "Change Capable": The Most Important Skill for Leaders

03:15 - Why You Must "Practice What You Preach"

07:22 - Why Our Brains Are Biologically Wired to Resist Change

12:40 - The "Change Arc": Shifting Your Team's Mindset

18:10 - The Leader's Playbook for Change Begins

19:05 - Step 1: Give Understanding & Be Transparent

21:30 - Step 2: Clarify What ISN'T Changing

24:02 - Step 3: Give Your Team Control & Choices

27:15 - Step 4: Give Support (And Why Listening is Key)

31:50 - The Biggest Mistake CEOs Make During a Reorg

35:18 - Final Thought: You CAN Rewire Your Brain for Change

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How do you take a company from a simple concept to a massive exit? Serial entrepreneur Rom Lakritz (with a $250M exit and $150M IPO) has a simple framework that explains The 4 Stages of a Startup (From Idea to IPO). In this masterclass, he breaks down the goals, obstacles, and the CEO's evolving role in each phase: Idea, Customer Discovery, Customer Validation, and Customer Creation. This is a must-watch roadmap for the 4 stages of a startup. Check out the company: https://sayanchor.com

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🕒 CHAPTERS

00:00 - A Founder With a $250M Exit & $150M IPO

03:51 - Stage 1: The Idea (The 4 Rules for Success)

07:08 - Obstacles & Opportunities of the Idea Stage

10:18 - Stage 2: Customer Discovery (The Pre-Seed)

13:35 - Obstacles & Opportunities of Customer Discovery

16:50 - Stage 3: Customer Validation (The Seed)

19:52 - The 5 Components of Product-Market Fit

23:03 - Using Psychology to Build a Better Product

25:58 - The Tension Between Flexibility & Simplicity

29:15 - Stage 4: Customer Creation (The Series A)

32:30 - The CEO's Evolving Role in Each Stage

35:47 - The CEO's #1 Job: Building "Machines"

38:37 - The Most Important Trait for Any Entrepreneur

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What does it actually take to get a psychedelic drug approved by the FDA? In this interview, A Drug Development Expert Explains the FDA's Psychedelic Trials. With over 35 years of experience, Dr. Linda Strause breaks down the entire "long and arduous" process. Learn about the pre-clinical requirements, the different phases of human testing, and what the FDA looks for before approving a new medicine. This is a rare, insider's look at the future of psychedelic trials. Check out the company: https://psly.com

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🕒 CHAPTERS

00:00 - An Insider's Look at Psychedelic Drug Development

03:37 - A Personal Tragedy That Changed My Career

07:02 - Why Psychedelics Are Following the FDA Pathway

10:28 - The FDA Approval Process Explained by an Expert

13:37 - How to Read a Drug's "Package Insert"

17:00 - Pre-Clinical: The First Step in Any Drug Trial

20:26 - How Psychedelics "Rewire" Your Brain's Neural Connections

23:43 - Psychedelics vs. SSRIs: A Side Effect Comparison

26:48 - The Problem with Being on Multiple Medications

30:09 - Why We Have Cannabinoid Receptors in Our Brains

33:27 - The Future of Psychedelic-Assisted Therapy

36:35 - "Adult Use" vs. "Recreational": A Key Distinction

39:36 - Will Psychedelics Ever Be Approved Without Therapy?

43:02 - The Most Important Thing to Understand in Any Industry

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Are you prepared for the tax implications of a successful funding round or exit? This interview with founder Patricia Recarte reveals The Tax Secret Every Founder Needs to Know. Learn the simple holding company structure that can save you a fortune on capital gains taxes, a crucial piece of advice for any founder. We also cover the realities of underestimating timelines and the pros and cons of remote vs. hybrid teams. Check out the company: https://kadonetworks.com

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🕒 CHAPTERS

00:00 - From Investment Banking to First-Time Founder

03:42 - The Real Motivation Behind Starting a Company

06:51 - Why You Need a "Rainy Day" Financial Cushion

09:56 - Expectation vs. Reality: It Always Takes Longer

13:02 - The Relief of Firing Yourself from Product Management

16:09 - How to Pay Your Global Team with Wise

19:09 - The Challenge of Hiring in Spain vs. the USA

22:13 - The Tax Secret That Can Save Founders a Fortune

25:14 - The International CEO Lifestyle

28:02 - Are Offices Done For? A Debate on Remote vs. Hybrid Teams

31:11 - Using VR for Remote Team Culture

34:11 - How to Give Benefits Without Traditional Insurance

36:57 - The Tech Stipend Every Remote Worker Deserves

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What starts as an interview with a clean energy founder quickly turns into a powerful, honest discussion about the future. This episode is a deep dive into the question: Is It Irresponsible to Have Kids in a Climate Crisis? A Debate. The host shares his pessimistic view, while guest Yaron Ben Nun makes the case for fighting for a better future. This is a must-watch conversation for anyone grappling with the realities of the climate crisis. Check out the company: https://nostromo.energy

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

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🕒 CHAPTERS

00:00 - A Goofy Conversation About a Serious Topic

04:03 - From Jet Fighter Pilot to Clean Energy Founder

07:49 - Our "Garage Startup" Story (But in a Stable)

11:16 - How We Use Giant Ice Cubes to Store Energy

14:48 - The Dangers of Taking a Startup Public Too Early

18:07 - Why "No News is Bad News" for a Public Company

21:38 - Why the Public Should Invest in Our Future

25:19 - A Crazy Idea: Decarbonizing Coca-Cola's Bubbles

28:34 - My Fear: The Planet is Dying

31:54 - A Debate: Is It Irresponsible to Have Kids Now?

35:07 - We Have 200 Years Left. Is That Enough?

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What is the metaverse really for? Early Google and OpenSea investor Martin Tobias has a simple but powerful thesis: AR is for Productivity, VR is for Fun: The Future of Work. In this deep dive, he explains why Augmented Reality (AR) will dominate enterprise tasks like troubleshooting, while Virtual Reality (VR) will solve remote culture with social experiences. Discover the use cases for each technology and what it all means for The Future of Work. Check out the company: https://incisive.vc

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

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Inquiries: [email protected]

🕒 CHAPTERS

00:00 - An Early Google Investor's Bet on AR & VR

03:36 - The Core Strengths of VR: Full Sensory Engagement

06:52 - Why VR is the Future of Remote Work Culture

09:43 - When Will VR Be Ready for Mass Adoption?

12:47 - Why Apple's Entry Will Change Everything

16:03 - AR for Productivity: The Meeting Context App

19:12 - VR for Fun & Wellness: The Meditation "Trip"

22:28 - Solving Enterprise Problems with VR Security

25:48 - Why VR Socials Crush "Lame" Zoom Happy Hours

29:11 - AR for Productivity: The Ultimate Troubleshooting Tool

32:14 - The AR App That Will Replace YouTube Tutorials

35:22 - Why Harley-Davidson Needs an AR Strategy

38:41 - The Future of Headsets: Meta's Cambria vs. Apple

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Design Systems are used to create a standardized UI/UX, so setting one up early on will help your company make less mistakes and speed up releasing new versions. 

00:00 - Opener 

00:56 - Intro 

02:39 - What is a Design System 

03:35 - Parts of a Design System 

09:05 - Prototyping 

11:40 - Final Thoughts 

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#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild

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What is actually happening in your brain during a psychedelic experience? This interview is a deep dive into How Psychedelics Rewire Your Brain's "Default Mode Network". Tyler Strause, VP of Product Development at a psychedelic research company, explains the science. Learn how the Default Mode Network—the part of your brain responsible for your sense of self—is quieted by psychedelics, allowing for new neural connections to form . This conversation explores how that biological process can lead to profound emotional breakthroughs and lasting resilience. Check out the company: https://psly.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

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Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The Coming Psychedelic Renaissance

03:42 - A Journey from Caregiver to Psychedelic Researcher

07:10 - How Psychedelics Make Problems Feel "Human-Sized"

10:28 - Why We Should "Metabolize" Trauma, Not Just Integrate It

13:46 - The Ineffable Nature of the Psychedelic Experience

17:06 - Why It's Okay to Be Afraid (And How to Be Brave)

20:24 - A Firsthand Account: The Earth "Breathing"

23:34 - The Critical Choice: "Hold On" or "Let Go"

26:49 - What is the Brain's "Default Mode Network?"

30:06 - How Psychedelics Create New Brain Connections

33:10 - A Sadness That Feels Good, A Joy That Feels Sad

36:27 - The Crucial Difference Between Reacting and Responding

39:44 - How to Act From Your "Highest Self"

42:57 - The Art of "Doing Dangerous Things Carefully"

46:13 - Why We Must Take Informed Risks

49:25 - You Don't Have a Map, You Have a Flashlight

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How can an ancient martial art make you a better entrepreneur? For Ray Blakney, it’s all about The Kendo Philosophy of a 7-Figure Bootstrapper. In this deep dive, the successful founder explains how the discipline and long-term mindset of Kendo (Japanese fencing) are the secret to his success. Learn why there are no shortcuts to the top of the mountain and how this unique philosophy can transform your approach to building a business. Check out the company: https://livelingua.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

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Inquiries: [email protected]

🕒 CHAPTERS

00:00 - From Peace Corps to 7-Figure Bootstrapper

03:44 - The Secret to Becoming Fluent in Any Language

06:18 - How Traveling The World Unlocks Business Ideas

08:47 - "Seven Years to Seven Figures": Our Bootstrapping Story

11:18 - How to Run a 150-Person Remote Team

13:52 - Why You Need a Native Speaker to Learn Culture

16:39 - The Language Learning Mistake Everyone Makes

19:17 - Funny Travel Stories: When Your "Secret Language" Fails

21:51 - Adventures in Morocco

24:32 - My Camel Tried to Hurt Me

27:07 - Why the Food in Gibraltar is Awful

29:43 - The Kendo Philosophy for Entrepreneurs

32:06 - How Kendo Perfectly Explains a Sales Funnel

34:39 - The "Millionaire Next Door" Mindset

37:12 - The Unsexy Habits of Real Millionaires

39:48 - I Started a Chocolate Factory for the Price of a Car

42:27 - The Truth About Manufacturing in China

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Could the worst period of your life make you better at your job? For founder Paige Arnof-Fenn, navigating the loss of seven family members in six years forced a complete shift in her business strategy—and made her a better CEO. In this raw and powerful interview, Paige shares how personal tragedy taught her the "less is more" lesson that led to a more profitable and sustainable business. Learn how stepping back from the hustle can paradoxically make you a better CEO. Losing 7 Family Members in 6 Years Made Me a Better CEO. Check out the company: https://mavensandmoguls.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

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Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The Hardest Story I've Ever Told

03:53 - A Tragedy Begins: 7 Deaths in 6 Years

07:19 - The "Whack-a-Mole" Reality of a Family Crisis

10:52 - A CEO's Deathbed Lesson: "Eat the Butter"

14:24 - How a Crisis Reveals Your True Support System

17:42 - The Counter-Intuitive Strategy That Grew My Business

20:58 - Why "Less is More" Made Me a Better CEO

24:36 - The Messy Truth About Estate Planning & Family Greed

28:08 - The Full-Time Job of a Caretaker

31:15 - Why Every Patient Needs an Advocate

34:43 - Final Lesson: Hold Your Loved Ones Tight

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