We Live to Build

How do you make sure you're building a product people actually want? You need The Founder's UX Playbook to Prevent Product Failure. In this interview, PlaybookUX CEO and former product manager Lindsay Allard shares her complete playbook for user research. Learn how to ask unbiased questions, the secret to getting brutally honest feedback (even when it's scary), and how to turn messy qualitative data into actionable insights that will save you from building the wrong thing. Check out the company: https://playbookux.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The Founder's #1 Job: User Research

02:10 - Step 1: Finding Your True User Persona

05:49 - Step 2: How to Ask Unbiased Questions

09:40 - Step 3: Getting Brutally Honest Feedback

11:42 - Step 4: Turning Messy Feedback into Actionable Insights

17:58 - Step 5: How to Find the RIGHT Users for Feedback

20:52 - Step 6: How to Compensate Users for Their Time

22:38 - Why Founders Are Scared of User Feedback (And Why You Shouldn't Be)

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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Barry Levine is the founder and CEO of Sperry West, a 30-year-old manufacturer of body temperature warning cameras, covert cameras to assist in recording criminal activity and related systems. 

00:00 - Guest Introduction

01:41 - Get to know Barry

05:06 - Selling to the government

06:56 - How he partnered with the government

09:32 - Downside of working with bigger entities

12:08 - Keeping an honest face with other people

14:04 - Security with the cloud system

18:02 - Pitching Veterans Affairs

20:00 - Interesting crimes caught by Barry's cameras

27:29 - Benefits of working remotely to reduce theft

29:52 - How you're being monitored

34:46 - Follow up with Barry

👀 Check out the company:

https://sperrywest.com

✅ Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot 

🤝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor

📈 To hire Sean to consult your company:

https://calendly.com/wltb/strategy

#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild

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Corinna Bellizzi is the Founder, Host and Producer and Care More, Be Better, a podcast about social impact and sustainability. She also pioneered the techniques to take a natural product company from $1M to $100M in sales in just a few short years. 

00:00 - Guest Introduction

01:43 - Get to know Corinna

03:08 - Using anthropology to generate sales

04:16 - Using programs and systems for consumers

07:26 - Selling the importance of Omega 3's

10:47 - Corinna's thought process when marketing

13:42 - Treating other employees with respect

19:59 - Timeline on planning and executing

23:09 - Corinna's mentality

27:39 - Difference between how men and women operate

29:03 - Challenges Corinna faced in her programs

31:16 - How to secure shelf space for your product

34:23 - Developing a relationship within your industry

35:53 - Getting better shelf placement

37:26 - Corinna's goals in a company

41:39 - Follow up with Corinna 

👀 Check out the company:

https://caremorebebetter.com

✅ Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot 

🤝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor

📈 To hire Sean to consult your company:

https://calendly.com/wltb/strategy

#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild

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Loretta Markevics is the Founder/Chief Strategist at Sēd Communications, which focuses on helping startups quickly achieve hypergrowth through sharp public relations communications methods. 

00:00 - Guest Introduction

01:51 - Get to know Loretta

06:02 - Good vs Bad PR methods

08:51 - Who should take charge of your PR strategies

11:42 - When should you develop a PR strategy

14:43 - Get a unique name for your company

18:25 - Hiring a PR agency vs building PR in-house

21:12 - Finding PR firms red flags

25:26 - Good and bad tactics to differentiate your brand

30:49 - Everyone's watching you

33:53 - How much does it cost to hire PR firms

38:12 - Things that startups should keep doing

40:28 - Follow up with Loretta

👀 Check out the company:

https://sedcommunications.com

✅ Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot 

🤝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor

📈 To hire Sean to consult your company:

https://calendly.com/wltb/strategy

#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild

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Brad Cleveland is an author, speaker, & consultant focused on customer strategy/management. He has worked across 45 states & in 60 countries for clients as diverse as AMEX, Apple, USAA, University of California, & the US/Canadan/Australian governments.  

Brad is author of "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results" and "Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience". 

00:00 - Guest Introduction

01:40 - Get to know Brad

02:29 - Good customer service is important

10:37 - Writing a book for customer experience

11:51 - Pandemic's effect around customer experience

12:27 - Integrating customer experience

13:54 - Solving problems with customer service

18:02 - Encouraging bold ideas in the company

21:19 - Allowing your employees to grow

24:17 - Evolution of customer service with generations

27:49 - Customer Experience

28:36 - Follow up with Brad

👀 Check out the company:

https://bradcleveland.com

✅ Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot 

🤝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor

📈 To hire Sean to consult your company:

https://calendly.com/wltb/strategy

#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild #seanweisbrot

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Katerina Sukhenko is the Chief Business Development Officer for Postoplan, an AI-powered web service offering highly efficient social media management and content creation. 

00:00 - Guest Introduction

01:49 - Get to know Kate

06:10 - Reaching different generations

08:00 - Gen Z compared to other generations

12:09 - Building a personal brand and trust

15:38 - Using video formats for customer assistance

21:09 - How did the pandemic affect social media

22:49 - Follow up with Katerina

👀 Check out the company:

https://postoplan.com

✅ Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot 

🤝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor

📈 To hire Sean to consult your company:

https://calendly.com/wltb/strategy

#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild

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Vladimir Gendelman is the Founder and CEO of Company Folders, which focuses on high quality printing of marketing materials for Fortune 500 companies as well as SMBs. 

00:00 - Guest Introduction

02:51 - Get to know Vladimir

04:05 - Having a sick loved while being a company owner

09:05 - Helping other patients with the same problems

14:27 - How Vladimir worked during this time

16:36 - Joining and having a support network

21:34 - Being trained to express your emotions

26:10 - Follow up with Vladimir

👀 Check out the company:

https://companyfolders.com

✅ Subscribe if you liked this interview:

https://youtube.com/@seanweisbrot 

🤝 Become a podcast sponsor:

https://www.welivetobuild.com/sponsor

📈 To hire Sean to consult your company:

https://calendly.com/wltb/strategy

#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild

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The secret to massive growth isn't a crazy new idea. The real advice is to Stop Chasing Shiny Objects. Just Nail The Basics. In this interview, Freddie Laker, whose firm does over $2 million a month helping VC and PE-backed companies grow, reveals his core playbook. Learn why flawless execution of the fundamentals—like good CRM, marketing automation, and clear internal processes—is far more valuable than the next "innovative" tactic . This is a masterclass in building a sustainable, profitable business by focusing on what truly works. Check out the company: https://chameleon.co

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The $2M/Month "Turnaround Squad" for VCs

03:31 - Our Business Model: Get Fired By Every Client

06:19 - My Father, Richard Branson's Business Idol

15:10 - From Failed Company to a Business With No Hierarchy

21:04 - The Detail That Separates a $10k vs. $30k Hire

23:54 - Private Equity is Just House Flipping for Businesses

29:53 - How We Get Paid: Tying Fees to The Company's Exit

32:53 - The #1 Mistake: Chasing Shiny Objects

34:00 - The Playbook: Nail These 3 Basics for Massive Growth

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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Many companies promise you'll get paid for your data in the future. Here's The Real Reason You'll Never Get Paid For Your Data. In this interview, data expert and former investor Brad Schneider explains the fundamental flaw in personal data marketplaces: the bias problem. Learn why any system that pays for data attracts a non-representative audience, making the data itself not valuable to marketers. We'll explore why your individual data has very low value and why the dream of a personal data economy may not be feasible. Check out the company: https://nomad-data.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The Search Engine for Commercial Data

06:53 - Why Big Tech Hoards Your Data

12:55 - How Your Data is Collected & Sold (Anonymously)

15:52 - Will You Ever Get Paid For Your Data?

16:20 - The #1 Reason Personal Data Markets Fail (The Bias Problem)

18:54 - How Bias Skews All Data Analysis

24:52 - The Future of Data Privacy & AI

33:28 - How We'll Learn to Trust Superintelligent AI

39:36 - The Simple Fail-Safe for Preventing an AI Apocalypse

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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Are you thinking of outsourcing your MVP to a dev shop? You need to watch this first. Here's Why Using a Dev Shop is a Red Flag for Investors. According to UpStack founder Yossi Mlynsky, "there's no bigger red flag for an investor" than a startup that has outsourced its core product. In this interview, he explains why you lose control, accumulate technical debt, and can make your company un-investable. Learn his #1 rule for hiring ("The Coffee Test") and the "contract-to-hire" model you should use instead. Check out the company: https://upstackhq.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The New Rules of Hiring Remote Talent

05:26 - 4 Ways to Find Great People

12:35 - The #1 Hiring Rule: The "Coffee Test"

15:03 - The 5-Month Cost of a Bad Hire

17:26 - Why I Never Work With a Project Manager

19:40 - The #1 Red Flag for Investors: Using a Dev Shop

22:04 - The "Remote Warrior": How to Spot an A-Player

24:19 - The "Contract-to-Hire" Playbook

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

Hosted on Acast. See acast.com/privacy for more information.