We Live to Build

Did you know that some of your customers are costing you money? In this interview, customer data expert Allison Hartsoe reveals the concept of "lead customers", a segment of your audience that can actively drain your profits, and you don't even know it. This conversation is a masterclass in understanding your customer base through data. You'll learn how to calculate Customer Lifetime Value (CLV), how to segment your customers into four tiers (Platinum, Gold, Iron, and Lead), and the counter-intuitive reason why the "sweet spot" for growth is actually in your middle-tier customers, not your best ones. Check out the company: https://ambitiondata.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

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Inquiries: [email protected]

🕒 CHAPTERS

00:00 - These Customers Are Costing You Money

03:03 - What is Customer Lifetime Value (CLV)?

07:22 - The 4 Customer Tiers: Platinum, Gold, Iron & Lead

12:02 - Why Your Low-Value Customers Aren't Converting

14:10 - The Real "Sweet Spot" for Growth (It's Not Your Best Customers)

22:21 - Case Study: The #1 Mistake That Killed Blue Apron

34:18 - Retention (Transactional) vs. Loyalty (Emotional)

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▶ My AI/Automation Agency: https://optimai.ai

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This is a founder's fundraising strategy on how to get a warm intro to any investor. In this interview, Froged CEO Emily Lomban, who just closed a €500k seed round, explains why warm intros are a "fast track" to getting an investor's attention. She breaks down the hierarchy of introductions, from the best (another investor who has had a successful exit with them) to the worst (a cold email). This conversation is a must-watch for any entrepreneur preparing to raise a seed round. You'll learn why you need to pitch at least 100 investors, the key differences in the Spanish and European startup ecosystems, and the unique challenges and opportunities of being a female founder in the tech world. Check out the company: https://froged.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - A Founder's Fundraising Strategy

05:13 - The Spanish Startup Ecosystem: An Inside Look

09:47 - The #1 Rule of Fundraising: Pitch 100 Investors

11:41 - How to Get a Warm Intro to Any Investor

22:57 - A Female Founder's Experience Raising Capital

27:59 - The "Mindset Gap" Holding Back European Startups

30:59 - Emily's #1 Piece of Advice for Founders

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▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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Thinking about building a business in the EU? It's harder than you think. In this interview, EU-based founder Mike Dragan explains why the European Union is not one unified market. He reveals that "people still tend to buy local" and cultural barriers between countries like France and Germany make expansion incredibly difficult for new startups. This conversation is a must-watch for any founder considering European expansion or fundraising. You'll learn the key difference between EU and US investors (profit vs. potential), why the EU has a 95% untapped market opportunity, and a prediction for the future of shopping and live commerce. Check out the company: https://oveit.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - Why Building a Business in the EU is Harder Than You Think

02:43 - Fundraising in the EU vs. the US

04:57 - The "Tribal" Nature of European Markets

10:12 - The 95% Untapped Opportunity in the EU

14:28 - How European VCs Are Changing the Game

26:51 - Profit vs. Potential: How EU and US Investors Think Differently

32:27 - The Future of Shopping: A 10-Year Prediction

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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This is the story of how I was bullied and fired by my female boss after 14 years of loyal service at a government law firm. In this raw and vulnerable interview, founder Susan Blanchet shares how a supportive work environment turned toxic after a new boss arrived, leading to months of bullying and an unjust firing without cause. This conversation is a must-watch for any professional who has faced workplace bullying or discrimination. You'll learn the shocking story of how Susan's colleagues turned on her like "piranhas", the stunning lack of legal protection she found as a lawyer, and how the "universe kicking me hard" ultimately pushed her to start her dream company. Check out the company: https://origenair.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - I Was Bullied & Fired By My Female Boss

05:07 - The Anonymous Email That Started the Nightmare

14:31 - When Your Colleagues Turn on You Like "Piranhas"

18:31 - Fired Without Cause After 14 Years of Service

22:40 - The Shocking Lack of Legal Protection for Women

26:53 - How Getting Fired Pushed Me to Follow My Dreams

31:49 - A Message for Anyone Being Bullied at Work

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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Everyone says "word of mouth" is the best marketing. But why "word of mouth" doesn't work for my niche business is a question elopement photographer Sam Starns had to answer. In this interview, she explains why referrals have a very low booking rate for her specialized business and how she built a 500% year-over-year growth engine using SEO and content instead. This conversation is a must-watch for any entrepreneur in a specialized field. You'll learn the importance of niching down even when you're scared, how to overcome the fear of not having enough clients, and the #1 lesson Sam learned about finding your "why" to serve your customers better. Check out the company: https://samstarns.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - Why "Word of Mouth" Marketing is Failing You

03:29 - The Personal Story That Inspired My Niche Business

04:37 - The Fear of Niching Down in a Town of Generalists

12:33 - The Counter-Intuitive Truth About Referrals in a Niche

14:53 - The Growth Engine That Replaced Word of Mouth (SEO & Content)

17:17 - The #1 Lesson for Building a Successful Niche Business

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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This is an SEO expert's warning: don't build your website on their land. In this interview, 15-year web design veteran Kevin Geary explains why using proprietary platforms like Wix or Squarespace is one of the biggest mistakes a serious business can make. He reveals why you don't actually own your website on these platforms and how it can cripple your ability to scale in the future. This conversation is a masterclass in building a website that actually grows your business. You'll learn the single most important part of your website (hint: it's not the design) , the #1 way to build trust with Google, and the crucial concept of "Search Intent" that most people completely misunderstand. Check out the company: https://digitalgravy.co

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The #1 Mistake Founders Make With Their Website

04:04 - Website as a Brochure vs. a Growth Tool

08:28 - The Warning: Don't Build Your Website on Their Land (Wix, Squarespace)

11:21 - The Single Most Important Part of Your Website (It's Not Design)

15:41 - Footer and its role

16:48 - SSL Certificates

19:19 - SEO Explained: The #1 Way to Build Trust With Google

27:32 - The SEO Secret 99% of People Don't Understand (Search Intent)

38:16 - DIY vs. Hiring an Agency: A Brutally Honest Take

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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This is the story of why I'm scared to post this video. As a founder, I'm afraid of being judged for my past, but talking about mental health is too important to stay silent. In this episode, I share my story with addiction and speak with expert Karl Shallowhorn about why so many entrepreneurs are prone to substance abuse. This is a crucial conversation for any founder who uses alcohol or other substances to deal with stress. We provide a clear framework for identifying when a habit becomes an addiction, discuss how to overcome the stigma and ask for help, and offer a script for how to talk to someone you're worried about. Check out the company: https://shallowhornconsulting.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - Why I'm Scared to Post This Video

02:17 - Karl's Story: Bipolar Disorder & Addiction

07:56 - Why Entrepreneurs Are Prone to Substance Abuse

10:47 - My Story: How My "Harmless" Habit Took Over

16:47 - 3 Signs Your Habit Has Become an Addiction

22:40 - The #1 Reason People Don't Get Help (Stigma)

31:57 - How to Build a Support Network That Works

36:52 - How to Talk to Someone You're Worried About

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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Dr. Graeser is the Founder/CEO of KISS Platform, which not only provides services as a patent agency, but also provides a suite of AI-based tools that assist in competitive intelligence. Are you making the one startup mistake that destroys your international patents? According to US Patent Agent Dr. D'vorah Graeser, many founders don't realize that publishing their idea before filing for a patent outside the US makes them permanently ineligible for protection in key markets like Europe and China. This conversation is a crucial guide for any innovator. You'll learn the difference between a provisional and full patent application, how a single patent can add $1,000,000 to your startup's valuation, and the #1 patent strategy every founder needs to consider before they launch their product. Check out the company: https://kisspatent.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The Mistake That Destroys Your International Patents

04:53 - What is a Patent? (And Why It's a Business Tool)

09:21 - The Critical Mistake: Publishing Before You File

12:53 - The Process for Filing a Patent in the US

15:59 - How long before your patent gets approved

17:14 - How a Single Patent Can Add $1M to Your Valuation

21:59 - What Are "Patent Trolls" and How to Beat Them

23:44 - The #1 Patent Strategy for Every Startup

33:05 - AI & patents

36:28 - Patent licensing

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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Is it really possible to send $1000000 for a $3 fee? With the power of Bitcoin, it is. In this interview, blockchain expert Justin Renken explains how cryptocurrencies can drastically lower transaction fees for businesses, especially for international payments like remittances. Because the network has no borders and the fees are not percentage-based, it's possible to send huge sums of money for a fraction of the cost of the traditional banking system. This conversation is a perfect introduction to blockchain for entrepreneurs. Justin breaks down what blockchain is in simple terms , the pros and cons for your business , the difference between Bitcoin and Ethereum , and other fascinating use cases like crypto debit cards and NFTs. Check out the company: https://ark.io

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - How to Send $1,000,000 For a $3 Fee

02:26 - What is Blockchain? (Explained Like You're Five)

06:56 - Pro #1: The Power of Low Transaction Fees

08:41 - Pro #2: Reaching Millions of Unbanked Customers

17:39 - Con #1: "Your Coins Are Lost Forever" - The Biggest Risk

21:15 - Con #2: The Terrible User Experience

30:24 - Bitcoin vs. Ethereum: What's the Difference?

36:39 - Other Uses: Crypto Debit Cards, Lending & NFTs

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

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This is the story of a brutal business failure: the day I fired 33 employees in a single meeting. In this brutally honest interview, serial entrepreneur Adam Robinson shares the painful lesson he learned about the vanity metric of headcount and the dangers of scaling too quickly. This conversation is a must-watch for any founder who feels the pressure to grow fast. You'll learn Adam's new philosophy of "less people and more revenue," why he believes your intuition is a horrible way to validate a business, and his #1 rule for new founders: "put off everything as long as humanly possible" to conserve cash. Check out the company: https://retention.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: [email protected]

🕒 CHAPTERS

00:00 - The Day I Fired 33 Employees

04:22 - My First Startup: The "Smile and Dial" Growth Strategy

10:00 - The Mistake: Ramping Up Hiring on a Bad Bet

17:09 - The Firing: "If You're In This Room, You're Fired"

21:59 - The Lesson: "Less People and More Revenue is the Goal"

39:52 - My #1 Rule for New Founders: Put Off Everything

45:32 - Why Great People Are 10x Better Than Great Systems

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

Hosted on Acast. See acast.com/privacy for more information.