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Mentioned in this episode:
Unfettered Hexes Kickstarter
Infomocracy Redbubble Shop
dave-ring.com
neonhemlock.com
neonapothecary.com
dave is @slickhop on Twitter and Instagram
Neon Hemlock Press is @neonhemlock on Twitter and Instagram
VOIDMERCH
Neon Hemlock's Threadless shop
Riddle’s Tea Shoppe
Hailey Piper
Glitter + Ashes anthology
Matthew Spencer, illustrator
This is How We Lose the Time War
Tracy Townsend
Dancing Star Press
Transcript (by TK)
[Upbeat Ukulele Intro Music]Rekka: This is We Make Books, a podcast about writing publishing and everything in between. Rekka is a published Science Fiction and Fantasy author, and Kaelyn is a professional genre fiction editor. Together, they'll tackle the things you never knew you never knew about getting a book from concept to finished product, with explanations, examples, and a lot of laughter. Get your moleskin notebook ready. It's time for We Make Books.
R: Let’s see what happens if you drape the oracle cloth over top.
dave: I have a thousand of those.
R [laughing]: Yeah.
Kaelyn: Speaking of SWAG.
d: Does that help?
R: Exhale.
d: [wheezing]
R: Yes.
K: Yes!
R: It’s not just good for laying your cards out on.
K: [laughing]
d [overlapping]: [laughing]
R: Okay! I’m gonna have to leave this in.
d: [laughing]
K [overlapping]: [laughing]
R: dave, why don’t you introduce yourself to start, and then we’ll get going?
d: My name’s dave ring, I’m a writer and editor of speculative fiction. I’m also the managing editor and publisher over at Neon Hemlock Press. Which comes with a bevy of other, like graphic design layout, and -
K: [laughing]
d: - products, placements, whatever else I’ve come up with lately!
K: Many, many other hats in different shapes and sizes.
R: So the reason I wanted to have dave on the podcast was because it occurred to me that something that comes up pretty frequently, especially around conference season when we’re meeting in person and around book launches as well, is that authors wanna know like ‘do I need a bookmark? How do I do a bookmark? What else can I do?’
K: ‘Do I need swag?’
R: Yeah, so swag. Swag - Kaelyn, I’m just gonna cut in to your definition and say that swag is an acronym for Stuff We All Get. So -
K [overlapping]: [laughing]
R: To that point, this is not going to be all free swag.
K: Yes.
R: Swag implies that it is free, that you’ll pick it up as you visit the author’s signing table, or that you’ll get it in the mail for preordering, or some little bonus bit like that. The person that we are speaking to today has taken book tie-in items and - what would you wanna call it? I don’t wanna say paraphernalia, but I love that word, so there. You’ve taken it to a whole new level. And a lot of it has to do with Kickstarter, would you blame Kickstarter for this?
d: Maybe some of it. And I like paraphernalia, the word that I am often drawn to is ‘ephemera,’ but I like both. Depending on the particular object, maybe one is more appropriate than the other. But I blame Kickstarter for a lot of things in terms -
R [overlapping]: [laughing]
d: - of connecting with a lot of the people who are buying the books that Neon Hemlock’s been putting out.
R: So it’s hard to say ‘blame’ in that sense.
d: To [unintelligible] - blame.
K: [laughing]
d: Yeah. But some of that’s been driven from that, and some of it’s been driven from just sort of nerdish excitement over different things. And then because I’m the one in charge, no one says no to me, so -
K [overlapping]: [laughing]
d: I just keep having ideas and doing the thing!
K: Let’s talk about some of the different kinds of swag, of paraphe