"The content is fire."

Taiye Selasi, the brilliant mind behind the best-selling novel Ghana Must Go, represents the future of African storytelling. She’s now bringing African narratives to the screen as part of her TV and film production studio Cocoa Content. In this episode, she discusses why African culture is now attracting global attention and why Hollywood producers are starting to catch on.

🌟 IN THIS EPISODE:

2.29 You don't change the world through peer-reviewed journals

5.53 How a TED talk changed her perspective

7.10 How Hollywood producers understand Africa is the next opportunity

10.55 How the streaming model is wrong

13.40 How The Black Book offers a business model

16.17 The real reason African culture is booming

21.08 The elephant in the room - why African investment is key

23.09 Why Taiye is optimistic

💬 QUOTES TO REMEMBER:

"We're talking about selling things to people who want them because they're good."

"Once we start talking about African excellence, we are talking about explosively popular content. Explosively sellable, bankable product."

"The content is fire."

"We need that visionary, brave, first money in."

"A low budget by American standards is astronomical by African ones."

🌍 ABOUT LIMITLESS AFRICA

The podcast that asks how Africans and Americans can work together for shared prosperity

Every Monday: 15-minute episodes that dive into an issue that matters to Africans

Every Thursday: extended interview with someone unlocking Africa's limitless potential

➕ WANT MORE?

How to make money from your creativity in Africa https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/

Solve unemployment through entertainment in Africa - interview with Yellowstone's best cowboy Denim Richards https://trueafrica.co/article/podcast/the-quickest-way-to-solve-unemployment-in-africa-for-me-is-through-entertainment-actor-denim-richards-on-the-african-film-industry/

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Instagram: @_trueafrica

Website: https://trueafrica.co/

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Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.

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