Somehow Donald Ziraldo beat the odds: He and his business partner made an international success out of their Inniskillin Winery in Ontario. Starting back in the days when Canadian wine was dismissed as inferior plonk, they went on to produce and sell highly regarded, award-winning vintages all over the globe. But their story is far too uncommon, as Ziraldo tells Brian in this week’s episode. He believes that Canada is perfectly capable of selling far more excellent wine to the world and making wine a much bigger part of our export economy. That is, if only Canadian policies and governments would get out of the way. (Recorded November 2, 2023)

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