Wealth B-Hers

What if your struggles with money aren't about a lack of discipline, but about the way you've been taught to think about finances?

Dr. Felecia Froe sits down with Hanna Morrell, founder of Pacific Stoa Financial Wellness Curriculum, to explore how financial trauma, shame, and deeply rooted beliefs influence our money decisions. Hanna shares how her own financial struggles inspired her to create a trauma-informed approach to financial wellness that replaces restrictive budgeting with self-awareness, flexibility, and practical tools. From overcoming the fear of failure to navigating money conflicts in relationships, this conversation challenges traditional financial advice and offers a new way to build a healthier relationship with money.

Enjoyed hearing Hanna's insights? You'll have the opportunity to connect with her live at our upcoming Wealth B-Hers Open House! Hanna will be joining us as a guest speaker, where you'll have the chance to hear more from her and ask your questions directly.

Saturday, November 7, 2026 11 AM-12 PM CT

Register at wealthbhers.com/open-house

Come meet the community and be part of the conversation!

00:00 – Daring to Build a Different Kind of Financial Wellness Business

07:07 – Why Traditional Budgeting Doesn't Work for Everyone

12:21 – Understanding the Psychology Behind Money Decisions

19:35 – Financial Trauma, Fear of Failure, and Better Decision-Making

30:11 – Moving Beyond Financial Shame and Rebuilding Confidence

39:04 – Money, Relationships, and Building Financial Wellness Together

You've worked hard to build your career. Now let's build wealth that outlives it.

Hannah Morrell turned her own financial frustrations into a mission to help others break free from shame, restrictive budgeting, and fear-based money decisions. At Wealth B-Hers, we're a movement of bold women challenging old money beliefs, investing with intention, building legacies, and creating wealth on our own terms. Join us: moneywithmission.com/wealth-b-hers/

Get Your Free Guide: www.moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Connect with Hanna!

Website: yourworthcoach.com

Linkedin: linkedin.com/in/hannamorrell/

Watch her recorded class at: yourworthcoach.com/financial-trauma-help/

Key Quotes:

"It's not about where you've been. It's about where you are now and where you want to go." - Hanna Morrell "Your self-worth and your financial worth are two separate things. Never confuse one with the other." - Hanna Morrell

At 10 years old, Antoinette Bondurant was told she was too dark, too short, and that nobody would ever pay her to model. She taught herself to walk in heels and paid her bills on the runway until she was 22. That was the first of many times someone told her no and she did it anyway. In Part 1 of this two-part Women Who Dare conversation, Antoinette sits down with Dr. Felecia Froe to trace her path from modeling to nursing, from nursing to managing a restaurant, and from one abandoned building in Chicago to a 196-unit real estate portfolio. Along the way, she shares what her father taught her about self-worth, why she won't show anyone a vision before it's finished, how an auto repair shop solved her biggest rent problem, and what happens when you stop answering to everyone else's questions.

If you've ever been called "too much," "too different," or told the path you chose doesn't make sense, this episode will remind you that your yes is on the other side of the noes. Stay tuned for Part 2, where the story keeps going.

00:00 - Too Dark, Too Short, and Modeling Anyway

10:41 - From the Runway to Nursing: Playing to Your Bend

19:26 - Trading Nursing for a Restaurant: Choosing Joy and Control

31:01 - Buying Wicker Park and Protecting Your Vision

42:25 - Scaling to 196 Units and Thinking Like an Owner

49:11 - Living Without Permission: Adventure, Lack, and Walking Into the Storm

You've worked hard to build your career. Now let's build wealth that outlives it.

Every no is one step closer to your yes. Antoinette Bondurant turned a lifetime of "you can't" into a 196-unit real estate portfolio. At Wealth B-Hers, we're a movement of bold women investing with intention, building legacies, and writing their own money rules. Join us: moneywithmission.com/wealth-b-hers/

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Connect with Antoinette!

Website: https://walkingonair.fun/

Linkedin:https://www.linkedin.com/in/antoinette-bondurant-mba-06aaa220/

Email: [email protected]

Key Quotes:

"When you get past the need to answer somebody else's questions to satisfy them, life opens up." - Antoinette Bondurant "Every no is one step closer to my yes." - Antoinette Bondurant

Everyone told Gini she couldn't build a business. She did it anyway. She was a "cute little girl" from Salt Lake City with an English Lit degree and no business background, so how could she possibly build a company? Twenty years later, she's the founder and CEO of Spin Sucks and the creator of the PESO model, a framework now used by Fortune 500 companies, governments, and universities in more than 15 countries. In this Women Who Dare conversation, Gini opens up about the stubborn streak that fuels her, the recession that forced her to let go of her entire 30-person team, and the lesson she took from it: build multiple streams of income so you're never starting from scratch again.

She and Dr. Felecia Froe also dig into why rest is a business strategy, how AI has become the new gatekeeper, the research showing women who use AI are seen as less trustworthy than men, and why the mistakes you're afraid of making are exactly what you'll learn the most from. If you've ever been waiting for the other shoe to drop, this one's for you.

00:00 – "Watch Me": Crossing Things Off the List

04:55 – Stubbornness, Stress, and Non-Negotiable Self-Care

09:46 – The Great Recession and the Case for Multiple Revenue Streams

15:40 – Side Income You Love and the Power of Recharging

22:51 – AI, the New Gatekeeper

34:13 – Mistakes, Starting Before You're Ready, and Asking "Can I Recover?"

When the 2008 recession hit, she had to let go of her entire 30-person team, and she came out of it determined to never be in that spot again. Since 2011, she's added a new stream of income every year.

What's something you've been told you couldn't do?

Gini's story is about building something steady enough that one hard season can't take it all. If you're ready to start on your own version, begin with my free guide,

Three Questions Every Woman Should Ask Herself Before She Invests

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Connect with Gini Dietrich! Website: https://spinsucks.com/

Linkedin: https://www.linkedin.com/in/ginidietrich/

Key Quotes:

"Giving yourself the freedom to be able to just be." - Gini Dietrich

"If you don't start, you don't go anywhere." - Gini Dietrich

What would you do if someone told you you were too old to start over? Kim Costa heard exactly that at 50, when she set out to reinvent her career, her marriage, her home, and her income all at once, and she dared to do it anyway. In this Women Who Dare conversation, Kim joins Dr. Felecia Froe to share how a fall from a horse planted a question she couldn't shake: am I actually living my purpose? She explains why she waited another 15 years to act, and what it cost to finally walk away from a family accounting business that left her with daily headaches and a dimming light.

Kim traded spreadsheets for staging, discovered her ENFP strengths, and became a top 5% Atlanta realtor, author, and podcast host. Her Live in Your Wheelhouse framework helps people decide whether to stay, go, or reno. Along the way, she and Dr. Froe get real about pushing our own needs to the back burner, why dimming your light never helps anyone else shine, and how unexpressed emotions show up in the body. If you've ever felt like you're on the right bus in the wrong seat, this one's for you.

00:00 – The Dare: Reinventing Everything at 50

05:00 – Fifteen Years of Quiet Denial and the First Leap

10:00 – Stepping Stones, Sacrifice, and Putting Yourself First

15:00 – Right Bus, Wrong Seat: Finding Her Fit as a Realtor

20:00 – The Wheelhouse: Is It Time to Stay, Go, or Reno?

28:00 – Light, Wealth, and Daring to Shine

You've worked hard to build your career. Now let's build wealth that outlives it. Kim dared to reinvent her career, her home, and her income at 50, even after being told she was too old. What's your dare? At Wealth B-Hers, women talk honestly about money, back each other through the hard stuff, and build wealth on their own terms.

Join us: moneywithmission.com/wealth-b-hers

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Connect with Kim Costa! Website: https://lifestylefoundations.com/

Instagram: https://www.instagram.com/kim.e.costa/?hl=en

Key Quotes:

"I have to stop putting myself last." - Kim Costa

"Sometimes that first stepping stone is a sacrifice." - Kim Costa

What's one thing someone said you couldn't do, even if that someone was you, that you did anyway? That question kicks off Women Who Dare, a new Wealth B-Hers series. First up is Dr. Jessica Chandler, a gynecologist who chose gynecology-only from the start, a path almost no one around her was taking. She takes us from a small Mississippi town to a full ride at Vanderbilt, through a brutal first semester and a professor who refused to write her a letter, to the day she walked away from a secure job so she wouldn't end up with "a bunch of receipts" instead of time with her family.

Along the way, she and Dr. Felecia Froe talk about the family legacy behind her "don't quit" spirit, why a cash runway makes bold moves possible, and why a path that never looks the way you pictured can still work out. If you've ever talked yourself out of a big move, press play. There are no straight lines here, only small dares that keep building.

00:00 - Gynecology Without Obstetrics: Choosing a Path No One Was Modeling

08:13 - Daring to Leave Home: From Small-Town Mississippi to Vanderbilt

16:49 - Big Fish, Small Pond: Surviving the First Semester

22:21 - Don't Quit Is in the Blood: Family Legacy and Building Your Daring Muscle

28:01 - Leaving the Secure Job: Time Over Money

38:59 - No Straight Lines: Would She Do It Again?

You've worked hard to build your career. Now let's build wealth that outlives it.

Jessica, a member of the Wealth B-Hers community, dared to walk away from "secure." What's your dare? At Wealth B-Hers, women talk honestly about money, back each other through the hard stuff, and build wealth on their own terms.

Join us: moneywithmission.com/wealth-b-hers

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Connect with Jessica Chandler

Instagram: https://www.instagram.com/drjessgyn/

Key Quotes:

"Why do I have to wait 20 years to go and do the thing that I enjoy? Why can't I do it right now?" - Dr. Jessica Chandler

"This is not gonna look the way you thought it was gonna look, but it's gonna work out the way it needs to in the end." - Dr. Jessica Chandler

Dr. Felecia Froe opens this solo episode with a confession that has nothing to do with money: she has a personal trainer, and she has absolutely no idea what she's doing at the gym. She just shows up, does what he says, and leaves sweaty. That worked fine until Tony (my trainer) announces he's going on vacation, and Felecia realizes her entire fitness "plan" lives in his head, not hers. That small panic cracks open a much bigger question: how many women are doing the exact same thing with their money?

In this episode, Felecia connects her gym epiphany to a striking UBS statistic about married women and financial decision-making, then walks through the difference between delegating and abdicating, introduces her "vanish test" for figuring out where you actually stand, and gives you three simple questions to start asking whoever manages your money, whether that's a spouse, an advisor, or "my guy." It's not a call to fire your professionals. It's a call to stop being a passenger in your own financial life.

00:00 – The Trainer Confession

04:24 – Delegating vs. Abdicating

06:11 – The Vanish Test

08:09 – The "My Guy Handles That" Investor

09:56 – What Felecia Actually Did

11:16 – Free Guide & Call to Action

You've worked hard to build your career. Now let's build wealth that outlives it.

You were born to build more than just wealth. You were born to lead, inspire, and rise. At Wealth B-Hers, we're defining what it means to be financially fearless. Join a movement of bold women investing with intention, building legacies, and writing their own money rules here - moneywithmission.com/wealth-b-hers/

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Key Quotes:

"The scariest money question isn't how much you have. It's whether you know why." - Dr. Felecia Froe

"I hired someone to run my finances and then never asked him a single question. Here's what that cost me." - Dr. Felecia Froe

Erica Neal didn't set out to become a wealth strategist. She was on the pre-med track until an unplanned teenage pregnancy knocked her off that path and into a finance and economics degree she almost didn't choose. In this ICYMI episode, Erica joins Dr. Felecia to trace her journey from watching her mom fall into credit card debt to co-founding Infinity Investment Strategies and writing the bestselling Mind of Gold. She opens up about the "earthquake moment" that made her question everything she'd been taught about traditional financial planning: a client who asked a question she couldn't answer.

Erica and Dr. Felecia dig into what it really took to walk away from a career built on hard-earned licenses, and how that leap led her to the Infinite Banking Concept, a strategy for building tax-free, protected wealth that most people have never even heard of. If you've ever wondered whether there's a better way to grow and protect your money than what your financial advisor tells you, this one's for you.

00:00 – Meet Erica Neal: From Credit Card Debt to a Finance Degree

09:13 – The Client Question That Changed Erica's Career

21:26 – Letting Go of Licenses, Identity, and Scarcity

36:32 – Women, Legacy, and Bringing Your Kids Along

44:09 – Infinite Banking 101: How to Become Your Own Bank

58:10 – Why Protection Matters More Than You Think

You've worked hard to build your career. Now let's build wealth that outlives it.

You were born to build more than just wealth. You were born to lead, inspire, and rise. At Wealth B-Hers, we're defining what it means to be financially fearless. Join a movement of bold women investing with intention, building legacies, and writing their own money rules here - moneywithmission.com/wealth-b-hers/

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Connect with Erica!

Book: Mind of Gold: A Girlfriend's Guide to Financial Freedom

Website: infinityinvestmentstrategies.com

LinkedIn: https://www.linkedin.com/in/theericaneal/

Instagram: https://www.instagram.com/theericaneal/

Facebook: https://www.facebook.com/TheEricaNeal/

YouTube: Real Money Talk

Key Quotes:

"I still make decisions for me, and nobody can ever take that away." - Erica Neal

"If you don't know the rules to the game, you can't win." - Erica Neal

Most of us don't avoid money conversations because we don't care; we avoid them because the rooms available to us don't feel safe. In this final installment of the Foundations series, Dr. Felecia Froe steps away from strategy and numbers to unpack something more fundamental: the culture underneath every Wealth B-Hers conversation. She names the pressure many women feel walking into financial conversations, the pressure to already have the answers, to sound confident, to never ask the "basic" question, and shows how that pressure shuts down learning and breeds shame instead of wealth. In its place, she lays out three foundations that shape the Wealth B-Hers community: no pretending, worth separated from net worth, and no rushing.

It's a grounded, reflective episode about building resilient wealth in community instead of in isolation. We don't have the "usual" money conversations, and we're stronger because of it.

00:00 - Welcome to the Foundations Series

01:12 - Why We Avoid Talking About Money

02:31 - The Three Foundations of Wealth B-Hers

03:59 - Why Money Decisions Feel So Heavy

05:02 - Psychological Safety, By Design

06:30 - Take the Next Step

You've worked hard to build your career. Now let's build wealth that outlives it.

You were born to build more than just wealth. You were born to lead, inspire, and rise. At Wealth B-Hers, we're defining what it means to be financially fearless. Join a movement of bold women investing with intention, building legacies, and writing their own money rules here - moneywithmission.com/wealth-b-hers/

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Key Quotes:

"Your questions are not a liability. They are actually your strength." - Dr. Felecia Froe

"Resilient wealth is not built in isolation." - Dr. Felecia Froe

Most of us don't avoid money conversations because we don't care; we avoid them because the rooms available to us don't feel safe. In this final installment of the Foundations series, Dr. Felecia Froe steps away from strategy and numbers to unpack something more fundamental: the culture underneath every Wealth B-Hers conversation. She names the pressure many women feel walking into financial conversations, the pressure to already have the answers, to sound confident, to never ask the "basic" question, and shows how that pressure shuts down learning and breeds shame instead of wealth. In its place, she lays out three foundations that shape the Wealth B-Hers community: no pretending, worth separated from net worth, and no rushing.

It's a grounded, reflective episode about building resilient wealth in community instead of in isolation. We don't have the "usual" money conversations, and we're stronger because of it.

00:00 - Welcome to the Foundations Series

01:12 - Why We Avoid Talking About Money

02:31 - The Three Foundations of Wealth B-Hers

03:59 - Why Money Decisions Feel So Heavy

05:02 - Psychological Safety, By Design

06:30 - Take the Next Step

You've worked hard to build your career. Now let's build wealth that outlives it.

You were born to build more than just wealth. You were born to lead, inspire, and rise. At Wealth B-Hers, we're defining what it means to be financially fearless. Join a movement of bold women investing with intention, building legacies, and writing their own money rules here - moneywithmission.com/wealth-b-hers/

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Key Quotes:

"Your questions are not a liability. They are actually your strength." - Dr. Felecia Froe

"Resilient wealth is not built in isolation." - Dr. Felecia Froe

What if the way you think about money today traces back to something that happened when you were twelve or thirteen? On this episode of Wealth B-Hers, Dr. Felecia Froe sits down with Jonathan Steele, founder and chief investment officer of One Wealth Advisors, a firm managing $1.4 billion for roughly 400 families. Jonathan traces his money story back to eighth grade, watching his mom pay off a department store credit card the second they got home, and then walks through his own winding path from a restaurant kitchen to cold calling at Bear Stearns to building an independent firm with his brother.

Along the way, he and Dr. Froe get into what behavioral finance actually means, delegating vs abdicating financial decisions, and the difference between a fiduciary and a financial advisor/dealer-broker. It's a conversation about the psychology behind the numbers and why staying engaged with your advisor (even when it feels like you're bothering them) is what actually protects you.

00:00 – Meet Jonathan Steele: A Money Story from Eighth Grade

09:45 – From the Kitchen to Cold Calling: Jonathan's Path to Finance

18:17 – What Is Behavioral Finance, Really?

23:12 – Delegating vs. Abdicating Your Financial Life

32:09 – Fiduciary vs. Agent: Know Who You're Paying

35:57 – Behind the Advisor: Podcast, Peanut Butter, and Senior Dogs

You've worked hard to build your career. Now let's build wealth that outlives it.

You were born to build more than just wealth. You were born to lead, inspire, and rise. At Wealth B-Hers, we're redefining what it means to be financially fearless. Join a movement of bold women investing with intention, building legacies, and writing their own money rules here - moneywithmission.com/wealth-b-hers/

Get Your Free Guide: https://moneywithmission.co/three-questions-every-woman-should-ask-before-she-invests

Connect with Jonathan!

Website: https://onewealth.net/

LinkedIn: https://www.linkedin.com/in/jonathan-steele-cfa%C2%AE-3549718/?isSelfProfile=false

Podcast: https://podcasts.apple.com/ch/podcast/human-success-stories/id1890285835

Key Quotes:

"What happens early on in our lives plays a significant role in how we develop a healthy relationship with money." - Jonathan Steele

"You can delegate the decisions. You cannot abdicate the understanding." - Jonathan Steele