Wealth Preservation Podcast

Entrepreneur success stories come in many different shapes and sizes. In this second installment with Caylan Larson, we go into how his side project of making a label printer with the best hardware and software combination went from a small hustle to eclipsing his successful consulting practice. Caylan had mentors and close friends advising he not quit his day job (which he didn’t) and he has now left them speechless in how his project has come together and disrupted the label printing market. But the story of how he has grown this project is something everyone can learn from. In the episode we cover identifying a true need, ruling out bad ideas, technological debt, scaling a business up, prioritizing improvements, and the opportunity cost of going all in on your side hustle over balancing two jobs. Caylan also goes into the different applications for his printer, how customers are using it, why it is far more efficient than what more people have access too, his value proposition, and why Label LIVE is reaching such a large portion of the market.   

When he set out to make a better label printer, he did not think he was creating a mini printing press that would save potentially hundreds of hours’ worth of work and analysis for consumers. He also didn’t know that he would become a global company so quickly. 

We, on the Wealth Preservation Podcast, LOVE the unique roads people travel on their journey through entrepreneurism. 

If you enjoyed Caylan’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out Caylan’s website, YouTube channel, or LinkedIn page for more videos, or go check out if Label LIVE is good for your business! (We do not receive compensation for referrals…we just LOVE the story and innovation Caylan is providing in this space!)

Website: https://label.live/

YouTube: https://www.youtube.com/channel/UCo7nlPdvN-wtPt3d5-f3ifA/featured 

LinkedIn: https://www.linkedin.com/in/caylanlarson/  

Label LIVE Download: https://label.live/download

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Entrepreneur success stories come in many different shapes and sizes. Our part one episode with the computer coding, co-op farming, concession stand running, custom label making Caylan Larson, is no exception. In this episode, we go into detail about how Caylan’s love for problem solving and computers, as a kid, gave him direction and purpose as he navigated his troubled teen years, family tragedy, and finding his place in community. He admits that creating labels was not a lifelong passion and, as we discover, not his first invention. Caylan could have worked at his selection of tech firms, and he even had extremely predictable and steady career options. His drive to challenge himself kept him away from choosing “comfort,” and his purpose was found in helping other people succeed. This combination led Caylan to becoming a consultant, but the entrepreneurial journey didn’t stop there. Caylan set out to form a small side hustle with Label LIVE, bridging the tech gap in the label making and printing industry. In his words, this little project “spiraled out of control” as he eventually found more and more people across the globe who found his label printer incredibly helpful in their business. 

We cover everything from challenging yourself and your kids, serving others, when to be conservative vs liberal in your risk taking, insurance companies, farming co-ops, relationship spawning naan, coffee roasting…and how all of this ties into Caylan innovating in the label printing industry.

We, on the Wealth Preservation Podcast, LOVE the unique roads people travel on their journey through entrepreneurism. 

If you enjoyed Caylan’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out Caylan’s website, YouTube channel, or LinkedIn page for more videos, or go check out if Label LIVE is good for your business! (We do not receive compensation for referrals…we just LOVE the story and innovation Caylan is providing in this space!)

Website: https://label.live/

YouTube: https://www.youtube.com/channel/UCo7nlPdvN-wtPt3d5-f3ifA/featured 

LinkedIn: https://www.linkedin.com/in/caylanlarson/  

Label LIVE Download: https://label.live/download

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

John Rubino joins the Wealth Preservation Podcast to share the unconventional story of how his business was formed. Many entrepreneurs see a need in the market. John saw the success he was already having, using real estate investments for accredited investors, and figured starting a real estate investment business would open the door for others to join in the fun!  It’s hard to not get amped up, as John repeatedly could not help himself from getting excitable. John walks through the process of how real estate opportunities are found, his unique niche in the market, the value it adds to both developer and investor, and the math behind the opportunities. His passion about orchestrating niche real estate deals for accredited investors is strikingly apparent. As we discovered in his origin story, this is not something he just helps others with. This is what John has been doing, and continues to do, personally. His entrepreneurial venture was birthed from a passion to share with others the strategy he still implements. Something we find very common in the entrepreneurial space is the mindset of giving, not scarcity. John could have easily not shared this information with others, but he had a drive to get more people on his team and enjoy the journey with him. John could have easily kept this information close to the chest, yet, personally reaping the incredible value, felt compelled to bring it to market so that others could benefit. 

We, on the Wealth Preservation Podcast, LOVE when someone realizes that they don’t have to reinvent the wheel to become entrepreneurial. They need education, to find their niche, and to work relentlessly toward a goal.  

If you enjoyed John’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out John’s website or social media channels! We receive NO COMPENSATION through affiliation or any other lead generation. The below links are 100% for directing interested listeners to get more information. 

Website:https://jidinvestments.com/

LinkedIn: https://www.linkedin.com/in/johnarubino1975/

Facebook: https://www.facebook.com/JidInvestmentsLlc

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

John Rubino joins the Wealth Preservation Podcast to share the unconventional story of how his business was formed. Many entrepreneurs see a need in the market. John saw the success he was already having, using real estate investments for accredited investors, and figured starting a real estate investment business would open the door for others to join in the fun! In this episode, we dive into John’s origin story: his big family, his entrepreneurial inspirations, the books he recommends, why he fell in love with big real estate developments, and how a night of giving up Nintendo to start learning about real estate changed his life. 

We, on the Wealth Preservation Podcast, LOVE when someone realizes that they don’t have to reinvent the wheel to become entrepreneurial. They need education, to find their niche, and to work relentlessly toward a goal.  

If you enjoyed John’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out John’s website or social media channels! We receive NO COMPENSATION through affiliation or any other lead generation. The below links are 100% for directing interested listeners to get more information. 

Website:https://jidinvestments.com/

LinkedIn: https://www.linkedin.com/in/johnarubino1975/

Facebook: https://www.facebook.com/JidInvestmentsLlc

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. In this follow up episode, we dive into the “how” of scaling a business in such a competitive industry. We also get into product development, creating a national brand with a small-town feel, getting into grocery stores, and much more!  

Throughout the episode there is a theme that rings true: remember your origins.  

Chris and Allyson have grown their business from a small pepper flake company, sold at a local farmers’ market, to being on shelves in grocery stores across America. One thing they’ve made sure to do is ALWAYS support and cater to the people who helped them grow. Never forget those who were critical in your success! 

We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle.  

If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website.  

Website: www.wealthpreservationpodcast.com   

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689   

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast   

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt  

Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on any affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn!  

Website: https://oldevirdens.com/  

Store Finder: https://oldevirdens.com/pages/store-locator  

Instagram: https://www.instagram.com/olde_virdens/  

Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/  

Twitter: https://twitter.com/OldeVirdens  

Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln  

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque 

Olde Virden’s TN Pepper Co. has an incredibly tasty line up of farm fresh spices and boasts an inspiring story of how, husband and wife, Chris and Allyson Virden took a simple idea and revolutionized a product found nationwide. These Knoxville entrepreneurs share with us their story of bringing their product to market, getting into grocery stores, and the hilarious twists and turns their entrepreneurial journey has taken them on. In our first episode with Chris and Allyson, we dive into how they met and became the entrepreneur duo that they are today. Their story is not the typical “mutual friend” beginning. Allyson sold one of her businesses and decided to hike the Appalachian Trail, where she met Chris. They not only hit it off well, but they’ve also been co-workers, business partners, and each other’s support system ever since.  As we unfold the origin story of getting Olde Virden’s Tennessee Pepper Co. up and running, we discover many fun anecdotes of how they overcame adversity. One of the most impressive? Their ability to launch their company with roughly 1% of the recommended start up nest egg! 

Their grit, determination, and dedication to their craft left them with no doubt, that what they were doing, was worth every ounce of effort!  

We, on the Wealth Preservation Podcast, LOVE stories like Chris and Allyson’s. They had an idea, knew they’d regret not chasing it, and supported each other throughout the struggle.  

If you enjoyed Olde Virden’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website.  

Website: www.wealthpreservationpodcast.com 

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689 

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast 

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out Olde Virden’s website, social media channels, or Amazon store. We do not get any compensation on affiliate marketing; we just REALLY love their product! The Sweet Sting is amazing on popcorn!  

Website: https://oldevirdens.com/  

Store Finder: https://oldevirdens.com/pages/store-locator  

Instagram: https://www.instagram.com/olde_virdens/  

Facebook: https://www.facebook.com/oldevirdensredhotsprinkle/  

Twitter: https://twitter.com/OldeVirdens  

Amazon: https://www.amazon.com/stores/Olde+Virden%27s/page/ED6901FB-3FE0-480A-92D0-49310E20B381?ref_=ast_bln  

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque 

The SaaS entrepreneur and self-proclaimed psycho, Brett Owens, joined us for a 2-part episode about his origins as an entrepreneur, the lessons learned in his numerous SaaS startups, and why he prefers self-funding over seeking out investors. This episode was all about Brett’s journey of self-funding each of his startups and why he prefers to not get outside investors, unless it’s needed. We get into the nitty gritty of what the first year is like, how much of a nest egg Brett thinks is adequate, how many startups waste time/resources, and the dangers of getting outside investment money. 

We obviously know that outside investment is sometimes needed and, in many cases, extremely helpful. We don’t want this to come off as a podcast telling you that it’s bootstrap or bust. What we DO want to let people know is, that looking for funding, just to have funding, can absolutely be your demise, and we hope to provide a realistic view of what it looks like to self-fund. Brett’s three self-funded, successful companies have given him valuable insight on this topic, and we are happy to share that insight with our listeners. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out Brett’s website, newsletter, and/or follow him on social media. We do not have any partnership or affiliate marketing with Brett; we just think he is a super smart guy, with a unique story and great information.

Website:https://afluencer.com/#/influencers

LinkedIn: https://www.linkedin.com/in/brettowens/ 

Twitter: https://twitter.com/commoditybull?s=20

Newsletter:https://contrarianoutlook.com/ 

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

The SaaS entrepreneur and self-proclaimed psycho, Brett Owens, joined us for a 2-part episode about his origins as an entrepreneur, the lessons learned in his numerous SaaS startups, and why he prefers self-funding over seeking out investors. In our first episode, we lean more into his history and the rise and exit from his various companies. Brett was on the pathway to corporate success with an engineering degree from Cornell, a desirable job, and plenty of upward potential. Only one problem: HE HATED IT!

Brett shares the awkwardness of telling his family about going into business for himself (during the Great Recession), the various startups he’s been a part of, why investing $300K in a business and walking away with $95K is a win in his book, and so much more! 

We, on the Wealth Preservation Podcast, LOVE when someone realizes that the risk on themselves is far greater than climbing the corporate ladder of misery. 

If you enjoyed Brett’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out Brett’s website, newsletter, and/or follow him on social media. We do not have any partnership or affiliate marketing with Brett, we just think he is a super smart guy with a unique story and great information.

Website:https://afluencer.com/#/influencers

LinkedIn: https://www.linkedin.com/in/brettowens/ 

Twitter: https://twitter.com/commoditybull?s=20

Newsletter:https://contrarianoutlook.com/ 

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Delusional Altruism author and philanthropy consultant, Kris Putnam-Walkerly, joins us again on the Wealth Preservation Podcast and dives deeper into the topics of her book and the errors and education she gives to other philanthropists. Whether it is a family foundation, charitable organization, or just a stand-alone philanthropist, Kris has amazing insight on how to make a bigger impact and minimize waste. But, there is a HUGE market that is likely unknowing of their need for someone like Kris: the estate, tax, and financial sectors! Kris shares that those, at the core of a client’s wealth and legal counsel, are in a unique position to bring creative solutions to the table. This can help leave a legacy behind, improve the world around us, and turn into generational clients. That is a WIN-WIN-WIN! 

So why don’t more people do this? 

Simple: they haven’t met someone like Kris to open their eyes! 

If you enjoyed Kris’ episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out Kris’ website or YouTube for more videos or go buy her book on Amazon. (We do not receive compensation for book referrals…we just LOVE good content from amazing entrepreneurs!)

Website:https://putnam-consulting.com/

Delusional Altruism: https://putnam-consulting.com/delusional-altruism/

Book a meeting: https://putnam-consulting.com/schedulecallwithkris/

LinkedIn: https://www.linkedin.com/in/krisputnam/

Amazon: https://www.amazon.com/Delusional-Altruism-Philanthropists-Achieve-Transform/dp/1119606063/ref=sr_1_1?crid=2QX911NCX1XKB&dchild=1&keywords=delusional+altruism&qid=1632880601&sprefix=delusional+al%2Caps%2C162&sr=8-1

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque

Here on the Wealth Preservation Podcast, we LOVE when people share their stories about giving back to the community and having a heart for serving a need. So naturally, we were OVERJOYED to have a combination of two awesome topics: philanthropy and entrepreneurship. Our guest, Kris Putnam-Walkerly, is the combination of those 2 things in human form! She admits, early on, that the thought of being a charitable giving consultant scared the daylights out of her, but the more time she spent working with foundations and philanthropists, the more she realized she needed to step into her calling. Kris began a consulting firm giving philanthropy advice and guidance to others, who were either looking to make an impact or unknowingly wasting their philanthropic efforts. Over the years, she realized that she could make an even bigger impact by writing Delusional Altruism, which allows others to learn from Kris more easily without booking an appointment. In this episode, we dive more into her upbringing, early career, and why she chose to go into business for herself rather than continue in the nonprofit world. We had an absolute blast, and we hope this episode is able to help our listeners create the biggest impact in their giving. 

If you enjoyed Kris’ episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website. 

Website: www.wealthpreservationpodcast.com  

Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689  

Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast  

Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt 

Check out Kris’ website or YouTube for more videos or go buy her book on Amazon. (We do not receive compensation for book referrals…we just LOVE good content from amazing entrepreneurs!)

Website:https://putnam-consulting.com/

Delusional Altruism: https://putnam-consulting.com/delusional-altruism/

Book a meeting: https://putnam-consulting.com/schedulecallwithkris/

LinkedIn: https://www.linkedin.com/in/krisputnam/

Amazon: https://www.amazon.com/Delusional-Altruism-Philanthropists-Achieve-Transform/dp/1119606063/ref=sr_1_1?crid=2QX911NCX1XKB&dchild=1&keywords=delusional+altruism&qid=1632880601&sprefix=delusional+al%2Caps%2C162&sr=8-1

I dunno by grapes (c) copyright 2008 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/grapes/16626 Ft: J Lang, Morusque