In this podcast, Justin delves into the art of content creation and the importance of maintaining your audience's attention in an era of shrinking attention spans.
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Justin stresses that attention is a valuable currency, and consistent content production is a key strategy to garner it. Consistency aids in practicing and refining your content creation skills, allowing you to develop a marketing-oriented mindset and become more creative in your approach.
However, the path to consistency is not without challenges. Justin identifies three major hurdles. First, the challenge of maintaining content quality is overcome through continuous improvement and learning. Second, finding your persona is crucial; you should not just create content but become the content by sharing your story, which resonates with others facing similar experiences. Lastly, measuring your return on investment (ROI) in content creation can be complex, and Justin emphasizes the importance of understanding your goals and the various ways content can benefit your business.
To ensure you never run out of content ideas, Justin offers several strategies. One involves leveraging the assets available to you, such as your phone and the internet, to stay informed about industry trends and the strategies of successful content creators. Another approach is identifying your passions and relating them to your brand, hooking your audience with engaging, on-brand content. Monitoring what's trending globally and making content related to current events can also provide fresh ideas. Google Trends and YouTube's trending pages, along with understanding your audience, are useful tools to create content that resonates.
Engaging with your audience through comments can generate new topics. Solve their problems in a unique, actionable way, benefiting not only them but also those with similar concerns. Repurposing content, slicing and repackaging it, is a valuable practice. Even early, less polished videos from your content journey can be used.
Lastly, attending events, conferences, and workshops exposes you to stories from individuals who share your content creation challenges and triumphs, providing inspiration. Justin encourages content creators to tell their stories, sharing struggles when they feel they are running out of things to say, as authenticity resonates deeply with an audience.
