Public Key

Web3: Charting the Internet’s Next Economic and Cultural Frontier


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Web3: Charting the Internet's Next Economic and Cultural Frontier

The evolution of the internet from the read only web1, to interactive web2 of social media platforms like Facebook and Google, all the way to web3 where the emergence of decentralization and the absence of intermediaries and the exploration of intelligent autonomy.

We have come a long way and in this episode, Ian Andrews (CMO, Chainalysis) talks with best selling author and co-founder of Blockchain Research Institute, Alex Tapscott to talk about his latest best selling book, WEB3 and the misconceptions about the internet’s next economic frontier.

Alex and Ian dive deep into the topic of creator ownership, the balance between privacy and transparency in Web3 and the untapped potential of the Metaverse.


Alex explains why he is optimistic about the future of Web3 adoption and the global impact it has in underbanked and underemployed regions and the need for every company to think about a Web3 strategy.

Minute-by-minute episode breakdown
  • (2:18) - Alex’s inspiration behind writing the book and the need to demystify web3
  • (5:08) - The evolution of the internet from web1 to web2 to web3
  • (9:20) - Balancing commercialization and the focus on ownership in web3
  • (14:06) - The potential market size for web3 and how big is the creator economy 
  • (21:25) - Implementation hurdles for privacy and transparency balance in web3
  • (27:02) - The future of the Metaverse and its impact on the future of the web
  • (33:12) - Acceleration of web3 implementation at the enterprise level
  • (35:45) - Examples of web3 adoption in countries all over the world
  • (38:18) - The relevance of Web2 companies in the future and who will capture value in the next cycle of innovation
  • Related resources

    Check out more resources provided by Chainalysis that perfectly complement this episode of the Public Key.

    • Website: Alex Tapscott: Wall Street Journal Best Seller of book, WEB3
  • Amazon Books: Web3: Charting the Internet's Next Economic and Cultural Frontier
  • Article:  Harvard Business Review: Web3 Could Change the Business Model of Creative Work
  • News: New York Post: Using the power of Web3 to create the Internet we always wanted 
  • Podcast: Bloomberg Businessweek: A Guide to Navigating the Next Internet Revolution
  • Podcast: Breaking Banks with Brett King:Episode 510 - Future of Money and Web3
  • Blog: Eastern Asia: Do Recent Hong Kong Developments Signal More to Come for China and Region at Large?
  • Blog: OFAC Sanctions Network Involved in China-based Manufacturing of Fentanyl and Other Drugs, Highlights Related Cryptocurrency Addresses
  • YouTube: Chainalysis YouTube page
  • Twitter: Chainalysis Twitter: BuildCareers at Chainalysising trust in blockchain
  • Tik Tok: Building trust in #blockchains among people, businesses, and governments.
  • Telegram: Chainalysis on Telegram 
  • Speakers on today’s episode
    • Ian Andrews * Host * (Chief Marketing Officer, Chainalysis) 
  • Alex Tapscott  (Author, Web3: Charting the Internet's Next Economic and Cultural Frontier)
  • This website may contain links to third-party sites that are not under the control of Chainalysis, Inc. or its affiliates (collectively “Chainalysis”). Access to such information does not imply association with, endorsement of, approval of, or recommendation by Chainalysis of the site or its operators, and Chainalysis is not responsible for the products, services, or other content hosted therein.

    Our podcasts are for informational purposes only, and are not intended to provide legal, tax, financial, or investment advice. Listeners should consult their own advisors before making these types of decisions. Chainalysis has no responsibility or liability for any decision made or any other acts or omissions in connection with your use of this material.

    Chainalysis does not guarantee or warrant the accuracy, completeness, timeliness, suitability or validity of the information in any particular podcast and will not be responsible for any claim attributable to errors, omissions, or other inaccuracies of any part of such material. 

    Unless stated otherwise, reference to any specific product or entity does not constitute an endorsement or recommendation by Chainalysis. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Views and opinions expressed by Chainalysis employees are those of the employees and do not necessarily reflect the views of the company. 

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