Webcology

On Today's episode of Webcology Jim and Dave talk about all the latest and greatest in search engine optimization. Google upgrades flight and hotel search to provide price grid views as well as upgrading the Panda algorithm. They also talk about the recent statistic on how many people illegally watched the Connor McGreggor Floyd Mayweather fight on various social media accounts. As well as Researchers teaching AI to write totally believable fake reviews, and the implications are terrifying. 

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On Today's episode of Webcology Jim and Dave talk about all the latest and greatest in search engine optimization. Google upgrades flight and hotel search to provide price grid views as well as upgrading the Panda algorithm. They also talk about the recent statistic on how many people illegally watched the Connor McGreggor Floyd Mayweather fight on various social media accounts. As well as Researchers teaching AI to write totally believable fake reviews, and the implications are terrifying. The boys are also joined by Pubcon Community Manager ,SEMrush Blog Editor and Consultant for ‎SEMrush Melissa Fach.

Jim and Dave speak with Search Engine Optimization SEO Consultant Bill Hartzer. He fills us on a recent announcement of the first Digital Search Summit event, being held as a part of the Merge! Show, this Fall in Orlando, Florida. He tells us how he is working with conference organizers of Merge! Show to put together a great set of digital marketing and search marketing sessions, presented by world-class speakers.

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Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. 
Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. 

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Joel Klettke gave an awesome presentation at Mozcon 2017 covering how to structure and develop content using what your customers tell you. He says the usual path and layout can be great but can also lead to a boring, useless page. He started a task to create great content and with the understanding that every conversion is a conversation. He warns that we focus on demographics but too little on motivation.  Motivations guides us. If you want check out his presentation just click HERE

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Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing. 
She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL’s are not required). With all the new devices, many without browsers or with tiny screens URLs are irrelevant.

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Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans love their smart speakers, 42% call them ‘essential’

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Google Search Console Sees Changes to Impressions and Position Data as Google made some changes to make searches with lower positions more accurate, which is reflected in the changes.
Google has posted an update in their Data Anomalies list, as well as including a notation when you look at your data in Search Analytics within Search Console.

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New Google search console users who signed up for the service between June 21 and July 10, 2017 might notice that the data associated with those twenty days has gone missing.
Greg Stirling covered the Future of Retail report  from Walker Sands which notes that - 19% of consumers made a purchase using a voice controlled device in the last 12months. - Millenials however 37% always or often shop online using voice controlled devices.- 43% of this group made a purchase using voice in the last twelve months. - 80% of all surveyed said they had not made a voice powered purchase and - 48% said they were unlikely to ever do so
Message with Customers in Google My Business
Rand Fishkin Retiring! Early next year Rand Fishkin is stepping back from his role with the company he and his mother Gillian Muessig founded 16 years ago. Rand started SEOMoz back in 2002 and stepped down as CEO in 2014 to be replaced by current CEO Sarah Bird. Rand will remain Chairman of the Board and will assume the volunteer role of Moz Associate. 
Plus, commentary on Battle for the Net – Day of Action and congrats to Danny Goodwin, the new Editor in Chief at Search Engine Journal!

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Today on Webcology Jim is Riding Solo, well sort of. Kristine Schachinger sits in with Jim to talk about Google getting hit with a fine from the EU, and SearchEngineLand Founder and SMX Conference Chair Danny Sullivan Retiring.After 21 years running sites about and covering digital and search marketing, it’s time for a change for Danny Sullivan. He's becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that he cofounded with the CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty. It publishes the Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces the SMX: Search Marketing Expo and MarTech conferences. European Union regulators slapped Google with a record €2.4 billion ($2.7 billion) antitrust fine on Tuesday, the latest broadside fired at big American tech companies doing business in the region. The European Commission found that the U.S. tech giant denied "consumers a genuine choice" by using its search engine to unfairly steer them to its own shopping platform. Regulators said that Google must change its behavior within 90 days or face additional penalties.

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