Webcology

Today on Webcology the guys are joined by the ‎VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his  career, he gained experience in domain development, business development, audience development and public relations.

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Today on Webcology the Guys are joined by Mike Dover, a very special guest to the show. Mike Dover is a writer, educator, technologist, and sometimes humourist. Most importantly, Mike is a modern thinker’s thinker. Many of you might be familiar with Mike’s first book, Wikibrands, Reinventing your Company in a Customer-Driven Marketplace coauthored with Sean Moffitt and forwarded by his long-term mentor Don Tapscott.  (yeah, Mike is a protégée of Don Tapscott. For technologists, that’s something serious, somewhat a kin to being Mcluhan’s TA. Wikibrands challenged its readers to make their businesses and brands more empathetic and engaging, to be driven by a process designed to constantly deliver a better customer (or user) experience while sustaining the attention of the market and keeping it fun for the owners. After a truly bizarre week of truly spectacular PR disasters and the ham fisted or tone deaf responses from Bombardier to Pepsi, the White House and United Airways the value of Mike and Sean’s work couldn’t be clearer. Does anyone here remember the early days of the commercial Internet? You know, the web from 1993 and ’94? Do you remember the instant power, the idealism, the sense that we could suddenly access everything at once and the wicked wild knowledge that everything henceforth would be very very different? It was literally awesome. As we jammed on the Information Super Highway and suddenly moved super-fast, we failed to notice the digital signboard above the overpass which quite clearly read, “All hope abandon ye who enter here”. And now look what has happened. That’s uhhh, that’s where Mike wants to take us tonight. 

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Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference. 

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Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.

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Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet. 

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On todays episode of Webcology Jim and Dave talk about the difference between spammy links and unnatural link. They touch on how it's not good SEO to always agree with Google, because they’re often wrong. The conversation of net neutrality is started based on the recent comments by HBO host John Oliver. Last but not least they go over the recent Landy Awards.

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Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year.  Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page. 

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Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army of live raters just became a militia. Google is busy launching new software like the new Google Assistant SDK, that can build hardware prototypes that include the Google Assistant, like a self-built robot or a voice-enabled smart mirror. Google advertisers start getting claims notices after parked domain PPC case settled for $22.5mm, the settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. Jim and Dave discuss the huge drop on AMP pages over the last week in Google Analytics. Surprising to all, Google says 15% of all search queries are "new" to them - is it due to voice queries or non-english language queries?

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Jim and Dave discuss social media imaging guidelines, YouTube's reduced subscriber criteria for their live stream feature, how Google will be launching "Google Hire" a job search service, and Google's 1210 acre land grab in Reno for future data center site. Jim and Dave also touch on the Google Earth's guided tours, importance of content hierarchy and website navigation, and Google's plan for a built in ad-blocker for Chrome. They go on to say Google offering its own ad-blocker in Chrome that targets specific types of ads that users find particularly annoying (like pop-overs and auto-playing audio and video) may cause those users to never seek out another third-party ad-blocking extension. They discuss how Google did not ban Infowars and how the right wing conspiracy machine had it wrong again, Ripoff Report subverting Google content takedowns through changing URLs, and Search Engine Land's columnist Megan Hannay's article on local reach in a post-rank world.

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A survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized organic search results. Apparently Burger King listens to the show. LOTS OF H1s for everyone. Everyone gets a H1. Domain age important in ranking, Meuller says NO.

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