Webcology

Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and personal assistant search optimization, then you should be asking yourself the following question: “Where do PAs get all their information?”

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Jim and Dave discuss how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information - from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that place the highest big without your consent and with no opt-out feature and how Canada is taking a different approach in this matter. They then discuss Kelsey Jones leaving Search Engine Journal to focus on her own business, MoxieDot and StoryShout. They follow up with the now free Google Optimize 360 and the impact of A/B testing; and how Google Home is integrating new features like August, Wink, LIFX, TP-link, Rachio, and Vivint. Jim and Dave talk more on the new era of technology and how 2018 will be so different from the world we know today in 2017.

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Jim and Dave discuss the security side of Facebook, mobile applications, the difference between the Facebook App and Facebook Messenger. Looking at the sheer number of unique identified user in the Facebook universe, how 40% of all people on earth are using Facebook, and Whatsapp being second largest social networking, followed by Youtube and others in the top ten.

They also respond to ads showing beside negatively associated videos and pages, which leads to a discussion on ads pertaining to good and evil and the on-going challenge of Google Adsense with their ad placement beside existing global issues.

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State of Searcher Behavior Revealed; PayPal shares slide after Google announces rival email feature which leads to some commentary about Peter Theil. Google Allo can reveal to your friends what you’ve searched. Google: Page Layout Algorithm/Penalty Is Still Important. Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update

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Weight of Google Ranking Signals Changes Based on Search; Internal Links to About Us, Contact Us & TOS Pages for SEO; Long mobile load brings bigger bounces; Google Home may get support for multiple user accounts. AdWords Expanded Text Ads could get even longer with second description line test. Dwell Time: Does It Affect SEO?

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12 year Google veteran Mailie Ohye announced Tuesday she would be leaving former Developer Programs Tech Lead. The carousel is Mailie’s most recent contribution to the front-face of Google’s index. They talk about how Uber users get message about Susan Fowler when trying to delete their account. The use of technology to improve conversation online. Also how Google just cracked one of the building blocks of web encryption. And George Freitag,  Local Search Evangelist at Moz, chats with Jim and Dave about local search and the connection of their local service with Google's newly released API.

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Jim and Dave are joined by Jonathan Allen. Co-Founder, President, Longneck and Thunderfoot. The guys talk about Google's latest search features, virtual reality  in google and new features in google maps. Plus they touch on top ranked local businesses based upon quality measures. 

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Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation.

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Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs.

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James Gandolfini Death, Build a Good Site not Links; Why Google Stopped Asking Job Applicants to Answer Impossible Brainteasers; Will Google Plus overtake Facebook for social sharing?

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