Webinational Webinar Podcast with Joe Daniel

When is the right time to host your next (or first!) webinar? Timing can be everything when you want to turn your web event into a big time conversion tool.

The simple answer is always the same. Test! You need to test. 

Even with the ideas in today's podcast, you'll need to do plenty of testing. It is always about testing and figuring out what works best for you. 

You never know when you'll find new ideas, either. After a year of hosting webinars on Tuesday, Wednesday and Thursday nights, I tried something new. 

My first Sunday afternoon webinar was huge! And it was during a football game. Remember, my business is coaching football.

We're going to look at the right time of year, the right time of the month, the right time of week and the best time of day for you to host your webinars. 

This is all about finding a reason to host your webinar on a specific day. It is NOT about finding excuses to postpone your webinar longer. 

The big key to webinars is getting out there and doing it. Making things happen. Take control of your life and your business. Don't use these timing ideas as a point for procrasination!

Show Notes

Webinar Marketing on The Flipped Lifestyle

I forgot to mention it on the podcast. This past week I was a guest on The Flipped Lifestyle Podcast with Shane & Jocelyn Sams. 

The interview was tons of fun and I think you'll find some great stuff there. Shane and Jocelyn do an amazing job helping you launch a new business from the ground up and I was really excited to be a part of it. Listen to the interview here

What's the secret? What are the real tools of the trade for profitable webinars? 

Not much, really. Some hosting, a cheap mic and an internet connection. 

You could do this thing for practically nothing. At least when you get started.

But when you get rolling, there are a few more tools you can add. The toolbox gets a little bigger when you start to really focus on webinars.

In this episode, I'll tell you 8 tools (more really, but that's OK) that I'm using for my webinars right now, including...

Are these all the tools that I recommend for you? Probably not. Depending on where your business is, and how many alien invasions your house has had, there are probably better tools.

You can find out exactly what I think you need to have to when you download my 5 Must-Have Tools for Creating Webinars (it was what I was using, at time time).

You're also going to get a T.M.I. re-cap of one of my most recent webinars. It's not the 6-figure blowout you hear from the top gurus, sorry. But it's a pretty good profit for a few hours of work!

I really want to hear your feedback. What tools did I leave out? Which tools seem a little intimidating to you? Leave a comment below!

You've heard the promises! Webinars will change your life!

They can and they will, if you dive in and really put a ton of effort it. But this isn't some magic bullet.

So listen to find out how webinars will NOT change your life (without a lot of effort!)

There just isn't a short cut to success in online business. There's no shortage of people willing to sell you one, though.

Here's what you should buy into... the Mailing List is the single most important component of your business success. 

Not just a big mailing list. A highly targeted mailing list is much more valuable.

Webinars are no exception to this rule. If you want to have an outstanding webinar, you need to have an outstanding mailing list. 

Yes, you can do webinars without having a mailing list. They won't be as big, and they won't be as successful though. 

Webinars do work for a lead generation strategy, they just are not your best lead generation strategy. 

And your best webinars are going to be the one's with a group of people that already have a sense of community with you. They already know, like, and trust you. 

Hosting a webinar when you have a mailing list is like having half the battle already won. 

So even if you're eager to jump into webinars without your list, make sure you capture email addresses. Chances are that down the road, it will be the most valuable piece of property you have. 

Convinced? Listen to Episode 35 here and find out all about mailing lists for your business. 

Not convinced yet? Then listen closer... you will be! 

Of course you want to make sales. We all do.

But if that's all your after... be prepared to head down a bumpy road. 

It's tough to swallow, but the goal of your webinars cannot be simply to get everyone to click the "Buy Now!" button. No, you need a deeper purpose than that.

You have to be genuine in that purpose, too.

Webinars are different from a 500 word blog post, or a 3 minute video on YouTube. What you offer in a Webinar is really and truly a product. 

A good webinar is something you could record and sell at a reasonable price without any hesitation. But you're giving it away for free!

The goal of your webinar should be to get your attendees, whether they purchase from you or not, to learn enough and be motivated enough to accomplish a task. 

What do you want your highly targeted attendees to do when the webinar is over? What's the next action they should take to reach their goal? 

And an they do it without you? If you're really genuine in your training, your webinar will show your expertise by getting your prospects to take action now. 

With, or without, your paid products.

You've been to some webinars. You know they work for some people.

But can webinars really work in your industry? 

Everyone wants to talk about making money online with webinars. What if that's not your gig? Do they still work?

The answer is yes. You just need the right topic, the right audience, and the right product.

Episode 33 is aimed at getting your creative juices flowing. We'll discuss several major industries and how you can use webinars in each.

Didn't hit your line of work? Don't worry. Visit http://webinational.com/33 to get a list of 35 industry webinar ideas, your free download!

You're an expert in your field. Charismatic. Charming.

You have a great product, and a big list. Tons of people are registered for your next webinar.

How can you possibly mess this up?

Well... there's a few ways. Listen to Episode 32 of the Webinational Webinar Podcast to find out the mistakes you need to avoid. 

For starters, get a calendar. Nix that, just send a reminder on your phone or in Google Calendar. Don't be late.

Be prepared to give more than you think you should. That's always the rule. Making sales is a value for value exchange. Don't skimp on the value.

You got 'em registered, but when you set up that registration email sequence... did you set up the reminders too? You should. Most people don't set a reminder in their calendar.

Make sure you deliver on your promises. If you advertise a topic, you better be focused on that topic. No bait & switch tactics, time share guy.

On that same note... you better be able to back up everything you claim. Don't tell someone it's going to be easy, if you know it isn't.

Be sure to capture email addresses. Not every will buy. 

At least, not at the end of the webinar. But you can hit them up again and again with your awesome, valuable content. You just need an email address.

We hate to do it, but you have to sell at some point too. A common mistake is to keep spewing value for 2 hours.

There's a significant drop off in most webinars after one hour of content. That means people are enthralled by you enough to sit and listen for one hour. 

Then they leave, and you never deliver the pitch. Big mistake. Ask for the sale if you ever want to get it!

Finally, do not insult your audience. This is your tribe, your people. They believe you have something positive to offer to the world. 

More importantly, you have something to offer them. And, of course, you hope they'll want to offer you something (money). So take care of them!

Don't be a jerk. That's a general rule in life.

Want to deliver a killer webinar to boost your business? And do it in about a month? Check my training course, Webinar Countdown.

Webinars should be a piece of your marketing platform. They're just too valuable to not be.

But you're finding it a little intimidating to jump in, right? That's OK. Here's a few slivers of advice for anyone looking to dive into webinars.

It doesn't have to be scary. It should be exciting. Webinars are fun!!

Join me for Episode 31 when we talk about Launching Your First Webinar... and announce the upcoming webinar by the same title! 

You can spend all day looking at numbers. You can spend all day wasting your time in lots of other, more exciting ways too.

So quit wasting time. Here's the 6 Webinar Metrics that Matter. The one's you need to be looking at to determine if your most recent webinar was a success. 

It all comes down to who showed up and who made a purchase, ultimately. But to make continual improvements, you have to dig a little deeper. 

Listen to Episode 30 of the Webinational Webinar Podcast to see exactly which metrics to spend your time on, and what you can learn from each.

The Online Education community is way ahead of us in webinar research. They don't call it that... but the research is there.

And that doesn't mean they're better at it than the internet marketers out there. They just look at different metrics.

Like, we look at dollars and cents - they look at increased knowledge. Tests. GPAs.

To give a truly great Webinar, you need to educate your audience. Educate them like no one else can.

And you do not have the be the most knowledgeable, to be the best teacher.

In Episode 29 of the Webinational Webinar Podcast, I'm looking at research from the world of education into how we can improve the learning experience in our webinars.

It's all about Social Presence Theory and creating a feeling of being there for your webinar attendees.

Plenty of actionable advice for you this week. Hope you enjoy it, and please leave your feedback in iTunes or email me at [email protected]!