Webinational Webinar Podcast with Joe Daniel

Webinational Webinar Podcast with Joe Daniel

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Webinational Webinar Podcast with Joe Daniel episodes

  • 18 - 5 Techniques for Keeping Your Crowd

     

    You've filled up your Webinar today. Are they going to stay?
    Sometimes we get too caught up in the big stats. How many signed up? How many showed up?
    But what really matters is... how many stayed?
    Transitions are a major factor to who stays and who does not. You have to plan your transitions ahead of time to really give a killer presentation.
    So here are 5 techniques that will keep your webinar attendees engaged and attentive during your next webinar...
    1. Asking Questions: Ask questions that engage people's brains. 
    2. Give a Recap: You know the old line, tell them, tell them you told them, etc...
    3. Telling a Story: Stories are the basic way that humans communicate. And stories are supposed to have a point. People will stick around for the point! (for a while)
    4. Fill in the Blanks: Begin with the end in mind. Then pave the road to it.
    5. Use a Hook: Set the line and reel 'em in! What gets people excited? How can they do it?
      6. Transitions between each segment of your presentation are crucial. And you need to think about them before you get on the webinar.
      What's your favorite transition method?

       

      32 min
    6. 17 - Your Disaster Prep Kit
      When I started doing these podcasts at the beginning of last month, and planning to put out 20 episodes in 1 month, I never realized how appropriate this one would be.
      See I have a list. In fact, a hand-written list that was scanned (OK, photographed with my iPad) into Evernote back before I started.
      Amazingly, a spill caused the pre-recorded titles for Episodes 17 to 20 to be almost un-readable. That was a sign.
      Because it was right as the time to record Episode 17... this one, pre-recorded title "How to Deal with Disasters"... that my computer died.
      Yes, ladies and gentlemen, this episode was recorded on a brand new lap top. I hope it sounds good. It feels more expensive.
      It's funny how these things happen. It has taken nearly two weeks to get back on track.
      In this episode, we're talking about how to deal with those disasters. And get back on track fast.
      Faster than I did. That's not hard.
      We'll talk about pre-Webinar disasters like mailing list issues. I've had those all week.
      Of course, there'll be the Webinar disasters. Bad connections. Faulty equipment. Trolls. 
      And the post-show disasters. One that provides another reason I do not ever promise recordings.
      So here it is, give Episode 17 of the Webinational Webinar Marketing Podcast a listen!
      32 min
    7. 16 - They Signed Up! Now What!?

      You did a great job! People are registering for your webinar. They are excited to hear what you have to offer!

      Now, you have to make sure they hear it. The process of getting attendees for your exciting new webinar is not done.

      How can you make sure people actually show up?

      Using a series of autoresponders and reminder emails, you can get maximize your conversion rate - from registration, to attendee.

      Remember that your webinar is part of a big sales funnel. Don't let this part be the bottle neck!

      For most webinars, only 40% to 60% of the people who registered will actually show up. A lot of them are falling out of your funnel here (you can pull them back if you captured their email, later).

      OK, 60% is a really good number. But anything below 40% is a really bad number. 

      First, make sure you're getting targeted registrations. In other words, do the people who register really want to hear you?

      Let's assume that you do that and move on with your autoresponders and reminder emails...

       

      How Many Emails?

       

      3 is the magic number. It has been since Ancient times. Why go against it?

      I like 3 emails, but it depends on what you have to say. And space them out as best you can.

      • Always have an email with value that goes out immediately following their registration. 
      • Send another email 1 to 3 days later. If you go longer than that, they may forget who you are.
      • The third email is 1 to 3 days after the 2nd, but no more than 2 days out from the actual webinar.

        • Let's say my webinar is going to be on Wednesday. So on Thursday of the week prior, someone registers for it.

        They'll get a valuable email on Thursday. Another will come to them on Sunday. The third will show up in their inbox on Tuesday. 

        Each email has valuable content. It can be fresh, original content. Or it can be links to articles and podcasts you've done in the past that relate to the webinar topic.

        Videos work great, too. 

        The important result is they get to know you, and start to see how valuable starting a relationship with you can be. You can include links to products, just so people know about them... but no heavy selling here.

         

        The Reminder Emails

        Now it's time for the reminder emails.

        Send one out the day before. That way people have time to adjust their schedule - in case they forgot.

        The next reminder should go out the morning of the Webinar. 

        Your last two reminders come really close together - 1 hour before, and again only 5 to 15 minutes before the start. 

        That last one is the most important. It will really kick up your attendance.

        Another great way to send reminders is by text message. There are services that will do this for you. 

        I'm using a service called http://tropo.com but I can't fully recommend them yet. 

        All of this may seem like overkill, and it is. But that's what you want. 

        Most people who register for your webinar have a genuine interest in what you have to say. Sending those value packed email autoresponders will prove to them that they were right to feel that way.

        Some will have things come up. Life gets in the way. 

        Others just plain forget! How horrible is it that someone really wanted to learn what you were teaching... but they were watching stupid YouTube videos instead!? 

        Don't let that happen! Get them to your webinar!

        27 min
      • 15 - How to Maximize Your Webinar Attendance?

        Great webinars are only great because of the reaction you get. And yes, even if only person is there to have that reaction - it means it went pretty well.

        But you don't want one person! You want a hundred, or a thousand!

        So it's time for the Registration process. 

        In the free video on my site, 20 Minutes to a Profit Making Webinar, I walked through the process of setting up that Webinar. But we stopped at registration.

        There's a lot to consider...

        • How soon to start getting registrations
        • How to set up your Webinar registration page
        • Where to go for your registrations
        • What to offer for those who sign up (if anything)

          • These aren't hard considerations. They require a little testing. 

          You should try multiple times. And go to multiple places. 

          But in today's episode of The Webinational Podcast, I'll tell you some of my experiences.

          32 min
        • 14 - Tips and Tricks for Webinar Tips and Tricks
          There's more than one way to skin a cat. 
          I do not subscribe to one particular style. Not in anything, really. I have my own style, but that doesn't mean it is the way. 
          Filling up your webinars, maximizing interaction, increasing sales... no exception. There are many ways to do it.
          So a lot of the tips and tricks I'll talk about in this podcast, are not part of my primary model. I've tried most of them, though. 
          In this episode of the Webinational Webinar Marking Podcast, day 14 of 20 Days to a Profitable Webinar, we take a look at...
          • Using Pre-Webinar sales pitch in emails. You attempt to sell attendees on a lower cost, entry level item before the webinar. That gets them used to buying from you, and shows the quality of what you do.
          • Contests during the webinar to put butts in seats. This is also a great way to increase engagement and get some social activity when done well. 
          • Replays after the webinar, to recapture those poor lost souls who missed out. And sell them. 
          • Using a recorded webinar as an opt-in strategy (plus sales)
            • There's lots of little tricks you can use, but these are some of the most popular. I'll talk about how to use them, and whether or not each one is a good idea for your business. 
             
            Listen to it now! Then check out Webinational.com.
            36 min
          • 13 - 4 Truths About Gurus and Your Webinar
            You should always strive to learn from those who have done more than you. And pick up tips from those who have done less.
            But there's a problem with that pattern. Learning from the Have's is going to give you those expectations. 
            Learning from the Have Not's is going to give you those results. So that isn't the answer.
            The Big Idea here, is to be realistic in your goals and expectations. But if you've only listened to the self-proclaimed Gurus, you might not know what's realistic.
            "Self-Proclaimed Guru" has an insulting feel to it. It is. But I'm also lumping in the good guys here, the one's who are wildly successful and sharing their stories.
            It's just, their story is not your story.
            Here are 4 Truths you need to know, going in to your Webinars.
            1. Filling Up a Webinar is Not Easy
            How big is your audience right now? That will determine how easy it is to fill up a Webinar. 
            You can get a ton of people registered if you spend enough money in advertising. That's not a bad route if you know your product sales can cover those costs. 
            Most people are not in that position when they host the first one.
            If you've got a big, well targeted mailing list, you should do well. They are your fans, they want to hear what you have to say! 
            I do NOT recommend buying lists. Chances are it is not very good, and not well targeted to your needs.
            20 attendees in your first Webinar, for a business in it's early stages, is not bad. Not at all. You're getting experience, which is extremely valuable. Plus with 20 people, you should be able to make a sale or two if they are well targeted.
            And if it's a disaster, you can find out what to do next time.
            By the way, once you start filling them up, new issues come up. Because anyone left out could be lost business. It never gets easier.
            2. Their Webinars have Bumps and Bruises, too
            It's just not that smooth. Not the first one. 
            Truthfully, most people will never notice the little bumps. Next week, I'll talk about the big disasters and how to handle them. But the little bumps... most people never see them.
            Maybe there's a slide out of place. A piece of equipment isn't working properly. The recording doesn't work (you should have a back-up... but I forget sometimes).
            Most people will never know. They are not judging your business as a failure.
            I don't know about you, but I like real people. Real people have problems. 
            One of the lessons I learned in 10 years of teaching was that I don't have to fake being perfect. While it was never my style to open up, I learned to reveal some weaknesses to the kids. Once they realize you're a person, they listen a little better.
            Your audience is the same way. No matter how low on the totem pole you may feel in your chosen field, at least some portion of your attendees are looking up to you. That's why they came. They'll be excited to know you have real problems... just like them.
            3. Every Webinar Does Not Make 6 Figures
            MOST Webinars do not make 6 figures. Or 5 figures. They don't all get to 4 figures. Some don't get a figure.
            And that's OK. 
            When you hear someone talking about how a Webinar made $200,000... you might start thinking that is the mark for success. It's not. 
            How much did you spend for Webinar hosting? How much did you spend on advertising?
            Anything above that number, is a success. It's a profit. If you make enough to cover your time spent, it's a big profit.
            Don't forget that you are building relationships and gathering experience. You may be saving your recording for re-purposing. Profits are not the end-all for Webinar success.
            If you don't have a $1,000 product to sell... or a $100 product... you should still use Webinars. 
            Hit up your list. Spend $50 on advertising if you don't have a list (do some research for this). Use some free hosting or a free trial. Then go have a ball talking about what you love and try to sell $100 worth of eBooks. That's a win.
            4. Too Many Questions is the Least of Your Concerns
            I love listening to podcasts. I listen to a lot of the top dogs in the internet marketing industry. And the people I listen to are, I believe, genuinely good people.
            They want to help everyone. And so it is overwhelming to them that they have so many fans asking so many questions.
            You want to help everyone too! So how come at your Webinar there's only 1 question, and it was "What time does this end?" (that's happened to me)
            Don't be concerned if interaction is not through the roof. Most people really need to feel like they know you, just to ask a question. It has nothing to do with them feeling like you know stuff.
            If you have a very successful podcast already, people will have that bond and ask more questions. If you have a successful blog, they might feel that bond. But they've never really heard your voice. 
            I had a pretty popular blog when I hosted my first webinar. I did not know how to market, and I did not have a true relationship built with my audience.
            Hence, the crickets (or cricket... who asked, "What time does this end?").
            Do It Anyway
            Webinars are an incredible experience. I get a high from spouting my knowledge to a captivated audience for an 60 to 90 minutes. I love it.
            And I really don't care, in that moment, how many people were there. It's only later that I pay attention to the stats. Attendees. Interaction. Sales. 
            For those 60 to 90 minutes, I can just live in the moment. Know I'm with a few like-minded people. And share my knowledge with them. 
            33 min
          • 12 - Be Our Guest! Or Not?
            For a lot of folks, the fast track to popularity is guests. And that's okay.
            It's not for me. In fact, I'm really against it.
            Not completely, mind you. About 40 episodes of my current Football Coaching Podcast were interviews (through 90 episodes, as of this posting). 
            Of the 100 or so Webinars I've done, about a dozen were only hosted by me. They featured guest presenters.  
            But I don't do much of that anymore. I just don't enjoy it as much.
            Easy for me to say, I'm established there. But I don't intend on doing a lot of that with Webinational.com, either.
            Maybe it will take a long time to grow (and a lot of ad money, possibly). But that's OK. 
            Here's my reasoning...
            1. I want to be the expert. 
            It's not that I think people who do lots of interviews on their podcast or host webinars where someone else does most of the talking are not experts. 
            But you aren't hearing their expertise. You hear the expertise of their guest.
            There's the concept of expert by association. When people hear you talk with a bunch of experts, they start to consider you to be one. 
            That's just not how I want to do it.
            2. I want to steer the ship.
            There's a certain way I want my webinars to be done. To get someone else to follow that schedule requires a lot of communication. 
            And they have to be willing to work on your terms. 
            I find that other presenters do not understand the importance of timing. They do not get transitions. They aren't used to presenting webinars.
            I've ended up with 90 minute presentations, poor transitions, no one there for the pitch (doesn't happen often, but if the presenter is particularly long-winded). 
            There are exceptions, for sure. I'll talk about those.
            3. I hate setting it up.
            In my businesses I've worked hard to cut out everything I don't want to do. Either delegate it, or just quit doing it all together.
            I hate setting up interviews and guests. Everyone's schedule is different. 
            Time zones get confused. Emails go back and forth. Something comes up.  
            I've ended up with no one to talk to. Putting together a presentation on the fly, or cancelling when there were hundreds of people registered.
            That's a killer.
            The organization of interviews and guest presenters is miserable for me.
            But There are Good Times for a Guest...
            If you don't mind setting up your guests, and you just love talking to them... then by all means, you should do it. You should do the things that you enjoy.
            If you are not an expert, it doesn't hurt to have guests, either. 
            For example, if your business model is to follow your journey as you learn to be a Master Cake Baker. But last week you made something completely inedible because the instructions on the Betty Crocker box are pretty confusing.
            In that situation, having guests on is a good idea. You get to learn from them, while establishing that expert-by-association feel.
            When using Webinars to market an affiliate product, guests are often appropriate as well. If you can have the person who made the product on. 
            They'll know the Unique Selling Points (USP) for the product. They know what people are after (hopefully). 
            Just don't turn the entire thing over to them and fade into the background. Your biggest concern here is that they won't deliver value, they'll just pitch. 
            Keep steering the presentation back to valuable content. They should give you a run down of the value they'll be providing. Be prepared to bring them back to it. 
            There are times when guests are good. But don't rely on them to build your business!
            32 min
          • 11 - How to Build a Buzz

            You are unique. It's what makes you... well, you.

            But it does not make you buzzworthy. At least, not until you are buzzworthy.

            For most of us, that time is not here yet. We have to build our own buzz.

            So what are you going to do to build a buzz? How are you going to create that gotta be there feeling?

            You need to create a shareable webinar topic.

            Not just something that people will retweet. More than that.

            Something they'll share with their friends. I like retweets and likes as much as the next guy, but that's not the secret sauce.

            How do I know I've hit on a good one? When people are commenting on Facebook just to tag their friends: "John Smith you need to see this!"

            Or when they mention a co-worker on Twitter.

            That's how you know you've got something. That's what we're trying to make happen.

            Try these 4 tactics to build a buzz for your next Webinar presentation...

            Solve a Specific Problem

            Being specific will make people think of others. Delivering a presentation on hair re-growth? Bald Bob is gonna need to see this!

            Many businesses try to be too broad in their solutions. They don't want to miss out on big chunks of the audience.

            Smart business people want to dominate a small piece of the audience. You can always grow later.

            The problem you're solving may not be one that everyone has. But for the people who do, your solution might be something they can't live without!

            Tell Them When and How

            It's a good idea to tell people exactly how your webinar presentation will help them.

            Not all the details, mind you. Just the big picture.

            5 Steps to Your Beach Body? What are the steps?

            Even better, 5 Days to Your Beach Body. Tell them how long.

            The When & How are what people can really latch on to. "All I have to do is follow these steps... I'll be there in no time!"

            Give Instant Results

            This is the toughest part for many of us. You want people to leave your webinar with a result. Something has already happened. Things are better.

            You'll lose an inch off your waistline during the webinar. Sound impossible? It probably is. But if you could back it up, you'd have a full room.

            Note that I do NOT recommend lying. If you can't do it, don't promise it. Those people will never become your customers if you lie to them.

            I always want my webinar attendees to leave with something they didn't have. Yes, they need to have something to take action on. A little inspiration. 

            But they better learn something. Even better is if they actually have something. 

            I've offered free downloads to webinar attendees. I'd like to do even more!

            I'm working on this so... I'd love to hear some ideas. If you've got an idea, go to Webinational.com/contact and tell me.

            Have a Contest

            This is a good one. Simple. Easy.

            I give away one of my information products (or have multiple winners) to attendees. They have to do something for it - like a retweet. Then I pick someone at random.

            You can give away something you have to pay for (iPads were the hot giveaway item for a long time). I think you'd get more from putting that money toward more advertising. But if you have really high end products it's not a bad idea.

            Be Different

            Football coaching products are well known for being boring. For as much personality as some coaches have on the field, they tend to be a little camera shy.

            They also deliver their information like it's heart surgery, instead of a game. 

            A while back I created a buzz by combining two of my biggest passions. I love Professional Wrestling and football.

            So for an upcoming webinar, I delivered my first ever Pro Wrestler promo. I talked 'em into the building.

            It was so different from what people are used to. The video had tons of likes, comments, and shares on Facebook. 

            It shocked a lot of coaches for being so different. A few thought I was crazy. Fine... at least I stood out.

            Be different. Find a way to make your webinar stand out from the crowd.

            Now Here's What You Don't Do...

            Do not lie to get people there. Be real and genuine. Make sure you can deliver on your promise.

            Do not be boooooorrrriiiiinnnng. No matter what you do, spice it up. Make it sound like the most exciting thing in the world. 

            Hopefully you think it is! I mean you chose this business!

            Don't create your buzz in the wrong place. 

            I didn't post my wrestling promo ad on forums about Professional Wrestling. I put it in places where football coaches would see it. 

            This is important with giveaways! If you teach people how to churn their own butter, the latest and greatest microwave giveaway might not bring the right people in the door.

            Now go create a buzz!

            39 min
          • 10 - 4 Ways to Say, "You Are in the Right Place"

            BIG SMILEY FACE. Hi and Welcome to the Webinational Podcast. It's so great to see you! You belong here. 

            People want to feel welcome. They want to feel like they belong.

            Unless you're a military brat, you have only had to welcome yourself into new social groups a few times. Maybe never.

            But you know, it's the worst. For most of us. 

            When you host your webinar, it is a new social group for many. Your guests want to know they belong.

             

            4 Ways to Say You are in the Right Place...

             

            1. Tell people what makes them belong. Give examples of the types of hobbies, beliefs, values, experiences a good fit for this group has had.

            2. Give examples of people who don't belong. Nothing brings people together like excluding other people. Cliques are bad in High School, but they are not bad for business.

            3. Show guests what they want to see. Give a preview of what's going to happen during the presentation so they know you share the same interests.

            4. Tell stories. That's how social groups work. It's how relationships work. We give valuable advice. We sit around and tell stories that are valuable. They teach a lesson, provide humor, give hope...

            This is one of the first slides we should see in your webinar. The "You are in the right place if..." slide is critical. 

            It is much more important than any slide telling about yourself. Remember, this is about them, not you! You are just providing the presentation. 

            You could do that without anyone there but... that'd be weird, right?

            31 min
          • 09 - Why Should Anyone Care About You?!

             

            Should you even be presenting webinars? Does anyone really care about you?

            People will only care about you if you give them a reason to. Give them a reason!

            This is your Unique Selling Point, or USP. What makes you stand out from the crowd?

            I was really pleased to be mentioned in Chris Ducker's new book on Virtual Assistants. And then I saw something embarrassing on Amazon.

            Someone created a carbon copy. Same title, less information (much less), and published it as a free kindle book.

            Now, they'll probably get plenty of looks. And downloads (it is free). But what is unique? 

            Anyone looking for information on the virtual assistant market is bound to find Chris and his book. So when they get a freebie from this joker, are they going to want to pay him any money?

            No. Of course not! As far as I can tell, he doesn't have a unique thought in his head.

            But you do. There is something about you, that makes you unique. 

            It doesn't have to make you special to everyone. Just special to a few people. Your eventual tribe.

            When I first started Football-Defense.com, one thing made me unique. I was the only person creating online content about coaching defensive football.

            Other than that, I was far from being an expert. And I still am, as far as I'm concerned.

            What makes me unique in teaching people how to do a webinar? I have no training in business, or marketing, and I didn't make my money selling make money online stuff.

            There is something that makes you different in your space, from  anyone else. 

            Maybe you're the first. Probably not.

            Maybe you're the best. Probably not.

            So what is it? 

            • Did you learn your trade from someone special? 
            • Have you put a unique twist on your talent that no one else does?
            • Can you teach people how to do what you do, more efficiently or more elegantly or more... Anything'ly?
            • Do you combine talents from another field into the one your business is being built on?

              • Find something that makes you unique. Everyone has it. Maybe you can't see it... You just need to ask someone else.

              I don't shout my USP from the rooftops. I don't even really have it written down.

              It is in the back of my mind. When I produce content, I consider it. 

              More importantly, it gives me reason. Knowing my USP reminds me that someone out there would like to hear from me. 

              So what's your USP? 

               

              26 min

            About Webinational Webinar Podcast with Joe Daniel

            From the publisher's feed

            After 10 years in education, Joe Daniel was able to start his own business doing what he is passionate about. Today, he runs a 6-figure online business. Webinars are a cornerstone of that business.