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Netroots Nation Conference is convening next week, the Republican Convention will be in Cleveland the following week and the Democratic Convention in Philadelphia the week after that.

Joining us to make sense of this unpredictable election year is Villanova University Professor Matthew R. Kerbel, who is the author of the newly released Next Generation Netroots: Realignment and the Rise of the Internet Left.

Can you optimize search for RankBrain, or is it simply a translation layer? Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss the implications of search engine AI (namely RankBrain), complete with insights from Google Webmaster Trends Analyst Gary Illyes. Later in the show, test your digital marketing knowledge with a pop quiz on the SERP. Listen in to see how well Bruce and Duane do!

Today on Purse Strings Maria Reitan is joined by Amy Von Dorp, managing director of WithIt. Founded in 1997, WithIt was founded as a not for profit organization dedicated to the belief that women should play a major role in the growth and future of the home and furnishings industries. Withit is the best network in the home and furnishings industries existing today – focused on education, mentoring ,and leadership opportunities for women.

Big Change to Keyword Planner: Google Restricts Access to Those With AdWords Accounts as reports say  reports that Google has turned off access to those that use the tool without also being an active advertiser with a currently active campaign.  Plus,  Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; Plus,  AMP is Not Currently a Ranking Factor as Gary Illyes, Webmaster Trends Analyst at Google, opened up SEJ Summit Chicago with a twenty-minute presentation about what AMP is, why publishers should be using it, and what the future of AMP is.

After Google shut access to the keyword planner to everyone but those with active AdWords campaign the SEO world lit up with anger. But, was this just? Is there really a need for the Planner any more? Google claimed it was a “glitch” but it looked like anything but. John and Ross also touch on some algo updates and a question from one of their listeners.

Bennet Kelley speaks with the author of HACKED: The Inside Story of America’s Struggle to Secure Cyberpsace, Charlie Mitchell.The spectacular cyber attack on Sony Pictures and costly hacks of Target, Home Depot, Neiman Marcus, and databases containing sensitive data on millions of U.S. federal workers have shocked the nation. Despite a new urgency for the president, Congress, law enforcement, and corporate America to address the growing threat, the hacks keep coming—each one more pernicious than the last—from China, Russia, Iran, North Korea, the Middle East, and points unknown. The continuing attacks raise a deeply disturbing question: Is the issue simply beyond the reach of our government, political leaders, business leaders, and technology visionaries to resolve? In Hacked, veteran cybersecurity journalist Charlie Mitchell reveals the innovative, occasionally brilliant, and too-often hapless government and industry responses to growing cybersecurity threats. He examines the internal power struggles in the federal government, the paralysis on Capitol Hill, and the industry’s desperate effort to stay ahead of both the bad guys and the government

Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they’re even stronger. Listen in on a conversation between our social media editor Kristi Kellogg and fellow social pros Jason White and Maggie Malek. They’ll talk about how to combine your search efforts to get the most out of SEO and social media. The conversation includes client success stories, Snapchat hacks, livestreaming videos and more!

In the first of a multipart series on fine-tuning your funding, Gillian & Anne discuss the difference between angel investors and seed VC’s, and why understanding the difference is critical to your fundraising success. Hint: it’s all about how they make money on their investments.  We draw inspiration and insights from Elizabeth Yin, partner at 500 Startups, herself a successful entrepreneur.

Google is adding its own symptom-related direct answers on mobile in the US. The info is sourced from a team of expert doctors from Harvard Medical School and the Mayo Clinic. Rankbrain is noted as a “signal”, not just a ranking factor, and Google showed a preview of a potential update to local pack where the first listing would be an ad.

Gaining Demographic Data In Relation to Your Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim . 

In his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. He begins with the note: small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results. He further notes that it’s important to know what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change.