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Fine-tuning Your Fundraising Part 3: Rejected! What to Do Next. In a continuing series on how to boost your fundraising results, Anne & Gillian talk about rejections, which will inevitably happen, and what to do next. Source Elizabeth Yin had very specific advice on which investors you’ve pitched are worthy of following up, and which are not worth your time, and how to tell the difference.

Tricia Meyer (@sunshinetricia) is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics such as monetizing blogs, affiliate and affiliate manager relationships, and the basics of affiliate marketing. She serves as the Executive Director for the Performance Marketing Association. She is also a partner in WineClubGroup.com. Tricia has been a finalist for the Pinnacle Award for Industry Advocate and won Affiliate of the Year in 2014 and Best Blogger in 2012.

Air BnB taking housing stock out of communities; Pokemon Go – Pokemongo • WTF?   Marketing boom for small businesses with lures or gyms;  Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable.. Pop-ups asPrimary Content? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads in new and improved ways. Plus, Jim Hedger and Dave Davies speak with WME Training founder David Ogletree to talk about AdWords,PPC, SEO and his love of training.

Chris Boggs and Frank Watson discuss markup and structured data, and give us the buzz on everything Google including their new interface, removal of older content, cut backs on incentives for Local Guides, and more. The two also touch on a few Google myths revolving around penalties that have recently been debunked.

Our hosts -- Peggy Anne Salz and Shahab Zargari -- catch up with Theresa Cramer, author of Inside Content Marketing, a must-read book packed with tips and advice around marketers can tap journalists and writers to build successful content marketing teams. Theresa, who is also the editor of EContent magazine, shares her experience based on over a decade of working in the publishing industry. She also walks us through examples of how brands are leveraging content to connect with customers, and shares an essential checklist you can follow when you search for talent to support your campaigns.

When you pitch to potential investors keep control of the conversation. Drive the car, says Elizabeth Yin, entrepreneur and partner at 500 Startups. Avoid letting the direction of your presentation veer all over the place. Stick to the points you want to make. In other words, stay proactive, not reactive.  Gillian and Anne review some techniques to keep your next meeting with potential investors rolling down the road.

YC-backed nonprofit that transforms slums into sustainable communities. Todays guest is their founder and CEO, Brett Hagler, He's been on The Pitch and a16z and just wrapped up Getting Goosebumps with Bryan Adams. Brett Hagler is a Y Combinator graduate, former founder of a venture-backed e-commerce company, an author, cancer survivor, and was recently named to the 2016 Forbes 30 Under 30 list.

Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recentSearch Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts."

John and Ross discuss the intricacies of algorithmic lingo in the SEO world, HTTPS taking over, an ode to authorship, and they answer questions from listeners.

Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets.